Young With Solutions

We’ve been wrong about Gen Z and social media all along. The data shocked me: Baby Boomers share 78% more content than Gen Z. Here’s the breakdown that’s changing how we think about social: Baby Boomers: 4.1% Gen X: 3.5% Millennials: 2.8% Gen Z: 2.3% The conventional wisdom about younger generations dominating social sharing? Dead wrong. The real power users aren’t who you’d expect. While we chase Gen Z, we’re missing the generation that actually amplifies content the most. Your next viral post might depend on winning over Boomers. Think about that the next time you craft content strategy. The future of social belongs to those who understand: age isn’t just a number - it’s a sharing multiplier.

The truth about hitting 3 million followers: We all chase the numbers. But here’s what nobody tells you about mega influence: The bigger your following grows, the further you drift from your core audience. At 3M followers, my engagement rate plateaued at 4%. That’s the reality of scale. Mega influencers trade intimate connections for massive reach. Your content becomes broader, less focused, trying to speak to everyone. The result? Higher visibility but shallower impact. Choose your path wisely. Sometimes staying small means staying mighty.

We found the sweet spot in influencer marketing: Mid-size creators outperform mega influencers. Why? They’re hungry, dedicated, and treat your brand like their own. Their audiences trust them more than celebrities. And their engagement rates are 3x higher. Quality over quantity. Always.

We tested 1000s of videos to unlock the secret formula for viral content. Here’s what actually works: 1. Talking head videos Direct, personal, builds trust 2. Interface click videos Shows the how-to, drives engagement 3. Comparison content Creates debate, sparks discussion 4. UGC and market clips Adds authenticity, builds social proof But content alone isn’t enough. The real game-changer? Building a content machine: ? Creator managers guide strategy ? Performance coaches analyze data ? Editing teams iterate winners ? Continuous recruitment feeds growth Remember: It takes 7 touchpoints across 7 channels for conversion. Your content strategy must reflect this reality. Stop making random content. Start building systems.

We analyzed the future of content, and the data is clear: AI-enhanced content leads the charge with 23% growth, while short-form video follows at 20%. Interactive content rises at 18%. But here’s the real story: The old guards are falling. Social carousels (-2%), white papers (-12%), and infographics (-28%) are dying. The message? Adapt or fade away. The winners combine human creativity with AI power. The losers stick to static content. Your move: Double down on what’s growing. Cut what’s dying. Track your ROI religiously. The future belongs to those who evolve.

How Young With Solutions was born: @timotechanut was 18, making TikToks in his bedroom. One video: "How to Create a Logo in 30 Seconds" - 10M views in 24 hours - Crashed Shopify's website - Call from CEO Toby Lutke Back then, TikTok = dancing videos. But Toby saw the future of B2B content. His words started it all: "Can you do it again?" That was our first client. Young With Solutions was born. The rest is history. Lesson: One video can change everything.

How different generations consume content: Gen Alpha: Video is king Boomers: Traditional formats win Gen X & Millennials: True digital natives Gen Z: Short-form obsessed Your audience's age shapes how they engage. Know your demo, nail your format.

Breaking Down The GymShark 66 Campaign: - Created a 66-day fitness challenge (it takes 66 days to form a habit) - Leveraged GymShark's existing brand ambassadors network - Users documented daily workouts with our hashtag - Rewarded completers with exclusive GymShark merch drop - Generated over 1 billion views - Added another million followers - Became one of TikTok's most iconic cultural moments The strategy was simple but powerful: combine the consistency of habit formation, social proof from ambassadors, and exclusive rewards. When you understand human psychology - habits, community, and FOMO - growth becomes inevitable.

Not all content hits the same: - Podcasts crush it for awareness (85%!) - Case studies dominate decision-making (50%) - Short videos are the sweet spot for quick wins - White papers aren't dead (they convert better than you think) The biggest surprise? Traditional content types are getting outperformed by newer formats across every stage of the funnel.

Trump’s Solution to TikTok Ban? A US sovereign wealth fund to invest in TikTok. This isn't another tech deal - it's a complete paradigm shift: - From threatening to ban TikTok - To potentially partnering and owning a piece The model comes straight from the Middle East playbook: Build leverage through strategic investments. The deal needs to happen in the next 30 days. The likely outcome? A partnership between Oracle, the US government, and TikTok.