YouLynq.me US

We had the privilege of hosting 175 participants from around the world in our online LinkedIn Masterclass, featuring Wesco Anixter and the Women’s Impact Network (WIN)! Alongside Heidy Wiegel, we once again organized this incredible webinar for colleagues and members spanning Brazil, the US, Canada, the UK, Germany, Poland, Dubai, and beyond. It was an honour to guide this diverse group through the ever-evolving world of Personal Branding on LinkedIn. Muna and I dove deep into the latest innovations from the past two years, and the pace was faster than ever! Today, anyone can be a professional designer and copywriter for their personal brand, thanks to powerful AI tools which make high-quality work more accessible and efficient. It was truly inspiring to engage with 175 people from all corners of the globe. Even over the video call, the energy was electric! We received fascinating questions, and the interaction fueled our passion for what we do. Thank you all for joining, and we look forward to seeing you at our next session, later this year or early 2026! ????

Creating demand in sales isn’t just about slick pitches or fancy numbers, it’s about sparking curiosity and engaging your audience in unexpected ways. Watch this hilarious video featuring two street sales guys handing out flyers… only to pull them back moments later, leaving people both confused and eager to grab one. It’s a playful reminder that sometimes a little mystery and even a hint of scarcity can make your product or message irresistible. And it’s really funny ?? In sales, it’s all about understanding human behavior: know when to hold back, when to tease and when to deliver the goods. It’s not just marketing fluff, it’s about creating genuine demand that resonates with people. How do you creatively generate demand in your sales strategy? Credits: ANDER SCARANO

Exciting News: YouLynq.me embraces LinkedIn Learning! I’m super proud to announce that LinkedIn and YouLynq.me are joining forces to improve the way mid-size companies in the Netherlands leverage LinkedIn Learning solutions! ?? ???? After months of preparation, we’ve aligned on a strategy and vision to empower companies and teams with the full potential of LinkedIn’s Learning tools and insights. A huge thank you to Ellen Hermans, Edwin de Vries, Amir Nayeri, Arnold Hoegen Dijkhof and Peter Sesink for your trust and collaboration! Looking forward to a strong and impactful initiative! Curious about LinkedIn Learning and how it can help your business? Let’s grab a coffee! ??

Most people go for what’s easy, what’s close, what feels comfortable. But the ones who win? They go for what’s farther, what’s harder, what takes more effort. I just saw this video that perfectly captured this idea. Two boys were racing to pick up balls and put them in a basket. One started close, the other far away. At first, it seemed obvious who had the advantage, the boy who started near the basket. But as the game went on, something unexpected happened. The boy who started farther away won. Why? Because while the easy path feels like the right choice in the moment, the long-term game often tells a different story. Success works the same way. The ones who push beyond what’s comfortable, who take on the bigger challenges, who put in more effort, they end up ahead. Not because it was easy, but because they built the resilience, discipline and momentum that others didn’t. Most people choose what’s convenient. The real winners choose what’s worth it. So, never give up. Never assume that just because something looks hard, it’s not worth it. Reality has a funny way of shifting when effort meets perseverance. What’s a moment in your life where choosing the harder path led to unexpected success? Let’s hear it. ?? Credits: Eric Thomas & Harold van der Marel

The oldest Team Sport and the ultimate Entrepreneurial Game ?? Ever watched a curling match? It’s mesmerizing. The precision, the strategy, the teamwork—every movement matters. Curling is the world’s oldest team sport, dating back to the 16th century in Scotland. And yet, it perfectly reflects modern business, entrepreneurship and even the way we navigate LinkedIn. The Ice of Entrepreneurship ?? Being an entrepreneur on LinkedIn is like playing on slippery ice. One wrong move, and you lose traction. Every post, every comment, every connection, if you’re not paying attention, you can slip. That’s why attention to detail is everything. Just like in curling, you need the right mentality, expertise, talent and training to succeed. The Curling Mindset in business and social selling 1?? Teamwork wins championships: In curling, no single player wins alone. You need sweepers, strategists and throwers, all working together toward the same goal. In business and social selling, collaboration is key. No one builds a business in isolation. 2?? The ice is unpredictable: Just like the business world, conditions change constantly. You have to read the surface, anticipate the shifts and adapt. 3?? Precision over power: Success doesn’t come from brute force but from calculated moves. On LinkedIn, that means thoughtful engagement, meaningful conversations and providing value, rather than just pushing sales. 4?? Aiming for the Bulls-Eye: The ultimate goal in curling is to land the stone exactly in the “house” (the scoring zone). In business, it’s about hitting the right audience with the right message at the right time. Success on slippery Ice ?? There’s a reason why Olympic curling highlights are so satisfying. When the stone glides perfectly into the bulls-eye, after a perfect team effort, it’s pure magic. The same goes for business. Success isn’t luck; it’s the result of teamwork, precision and persistence. So, as you navigate LinkedIn and entrepreneurship, remember: the ice may be slippery, but with the right mindset and team, you can land every stone exactly where it needs to be. Credits to Olympics for the amazing curling highlights that continue to inspire. What’s your favorite unexpected sport that reflects business and entrepreneurship?

??????! ?????? ??????????????????! ?????????? ?????? ???? ?????? ?????????????? ??????????????!??? We’re beyond excited to share that we’ve just hit ?????? ?????????????????? on our LinkedIn company page! A massive thank you to everyone who has been part of this journey and continues to support us??? Want to grow your company page too? Here are some fresh tips to help you increase your LinkedIn followers: ?? ???????? ???? ???????? ???????? ???????????????? ?????????????? ???????? ??????????????????: ??? Engage in your industry: Like and comment on industry-relevant posts from your company page to increase visibility and spark new connections. ?? Leverage LinkedIn Premium: It’s packed with tools that can help you expand your reach and stand out from the crowd. ?? Fine-tune your content: Build a clear content strategy for both your company and personal pages, and cross-share to reach different audiences. ??? Blend personal & branded content: Share professional insights and personal stories to create both a strong employer brand and establish thought leadership. ?? Host events & newsletters: Keep your followers engaged with LinkedIn events and periodic newsletters packed with valuable content. ?? Data-driven approach: Dive into LinkedIn analytics to A/B test different approaches, refining your strategy for maximum engagement. ?? Share impactful stories: People are drawn to authentic, well-told stories. Put effort into longer, thoughtful posts that resonate with your audience. Thanks again to everyone who helped us hit this milestone! Let’s keep growing together ??

Sales is all about tuning into the right frequency ?? If you ever feel like you’re not performing well in sales, think about this: I just saw a guy with three balls on different height sticks. Each movement he makes causes a different ball to swing back and forth. Every action has a precise outcome, it isn’t random at all. It makes me realize how much energy and focus come from intentional actions. Random actions lead to random results, but focused actions lead to specific results. The same goes for sales. If you: ? Create a clear plan ? Perfect your proposition ? Analyze your market ? Learn everything about your prospects ? Build a rock-solid B2B sales strategy …success is inevitable. On LinkedIn, the formula is just as simple: 1?? Your profile needs to be on point. 2?? Your target list must be precise. 3?? Your tone of voice has to resonate. When all three align, the results will follow. Stay consistent, stick to your strategy, and remember: giving up is not an option. ??

?????? ???? ???????????????? ?????????????? ???????????????????? ?????????????? ???? ???????????????? In today's digital world, standing out from the competition is essential. Thought leadership content offers a unique opportunity to position your brand as an authority in your field. But how do you start this on LinkedIn? The first step is to align your thought leadership goals with your overarching content strategy. This prevents your content projects from feeling disjointed and ensures they contribute to your business objectives. Next, it's crucial to focus on the information needs of your customers. This means not only concentrating on what you want to say but also on what your customers want to know. Additionally, it's important to activate the experts within your organization. They can provide valuable insights that elevate your content. Invest in high-quality content and use both organic and paid strategies to expand your reach. LinkedIn offers Thought Leader Ads, for example, which allow you to precisely target your audience and increase engagement. How do you leverage the power of thought leadership content in your organization? #?????????????????????????????????? #?????????????????????????????????? #?????????????????????????????? #???????????????????????? #????????????????????????????????

Wow, this is start-up life in 15 seconds ?? I just came across this incredible video where skiers perform a front flip. Turbulent, chaotic, and somehow, they manage to land it (well, most of them). It immediately reminded me of the journey of a startup entrepreneur. Right? You start with power and confidence, ready to take on the world. Then, mid-flight, reality kicks in: unexpected challenges, factors beyond your control, and moments where improvisation is the only option. It’s messy, it’s unpredictable, and sometimes it looks crazy. But here’s the thing: you have to take that deep dive to even have a chance. Even if it’s not perfect, landing on your feet is a win. And even if you don’t, trying is where the magic happens. Social selling is the same: start today, or you’ll never have a chance at all. And let’s not forget: out of the four skiers, one didn’t land it. Unfortunately. Or did he? That’s the reality of entrepreneurship too. Success isn’t guaranteed, but those who dare have a shot at sticking the landing. Check out the video and let me know: how do you handle the turbulence in your journey? ?? Credits: Andri Ragettli

???????????????? ???????????????????? ?????? ?????????????????????????? ?????? ?????????????? ???????????????????? ???? ?????? ?????????????????????? Establishing thought leadership in the Netherlands comes with unique challenges and opportunities. Here’s a breakdown: ??????????????????: ???????????????? ?????? ???? ?? ?????????????????????? ???????????? ? The Dutch market is competitive, requiring thought leaders to provide unique insights and innovative ideas. ? Dutch audiences value authenticity and transparency, making credibility and trust harder to establish but critical for success. ??????????????????????: ?????????? ?????????????? ?????????? ? The Netherlands has a high percentage of digitally active individuals. ? Platforms like LinkedIn and Twitter offer excellent opportunities for thought leaders to connect and expand their reach. ??????????????????????: ?? ?????? ?????? ???????????????????? ? The Dutch culture embraces new ideas and developments. ? By staying ahead of trends, thought leaders can exert influence and establish themselves as experts. Are you ready to overcome these challenges and seize the opportunities in the Dutch B2B market? What steps will you take to establish thought leadership? Want more insights into building a powerful thought leadership strategy? Download our guide ?? https://lnkd.in/edMF-txQ