Yoko Consulting

Want to put something on your radar.? And, yes, it’s about AI. It’s called GEO. And if you check out the image below, you’ll know what we’re talking about. It’s that area at the top of a Google results page that provides an AI-generated summary relating to your search query. Google’s Genesis AI platform does the work, determining what sources are best to use for that response. As you can see on the right side of the image, they reference the sources the summary is pulled from.?That's the GEO (Generative Engine Optimization) part. You can now optimize your web pages so that they are more likely to display in this area of the Google SERP. Just like OG SEO, this is a learned art, discipline and science. In a nutshell: SEO: Focuses on improving your website’s visibility in search engine results through keywords, backlinks, and quality content. GEO: Aims to ensure that generative AI models accurately represent your organization’s information when users seek answers. GEO doesn’t replace SEO; instead, it complements it. It's a new, new world once again which means you'll need to do some GEO work sooner than later, so it's time to get acquainted with it. We’re keeping an eye on how GEO develops and what it could mean for organizations like yours moving forward. We’ll be sure to keep you updated, so keep checking back, but we thought it was worth putting on your radar today. If you wanna chat deeper on this topic, just DM us here and we'll get back to you. #assnchat #associations #nonprofits #ai #GEO #SEO #yokoco

What's going on with WordPress and WPEngine, and how does it affect you and your website? https://lnkd.in/dVmTkXF2

Check out the newly redesigned American Association of Equine Practitioners (AAEP) website! ?? ?? We're thrilled to have done our part in improving the health and welfare of horses by crafting a website for an organization who, just this year, played a pivotal role in providing 7,000 vaccines to organizations supporting at-risk horses. (learn more about it here: https://lnkd.in/gdJE32e6 ) AAEP came to us with an outdated website that did not work well for their users, so our primary goal was to rebuild their website with the user in mind, and distinguish AAEP's thought leadership in all things horse health. From the Find A Veterinarian Directory to the Resource Library, the new website not only offers members, prospective members, and horse owners the information they need, but helps advance - and raise awareness for - AAEP's dedication to making a difference in the lives of our equine friends. Thank you to the AAEP team for riding along with us to create a website that brings home the blue ribbon in equine veterinary medicine! ?? #websiteredesign #veterinarymedicine #digitalmarketing #positiveimpact

??We’re Live! ?? We are thrilled to announce the official launch of the newly redesigned Association of Academic Physiatrists website! ?? Our goal was simple yet powerful - create a welcoming and engaging space that reflects AAP’s friendly community and provides seamless access to valuable content and member opportunities. From enhanced navigation to a more personalized experience, the site is built with the user in mind. Whether you’re looking for resources or ways to get involved, it’s all just a few clicks away! Huge thanks to the amazing AAP team for being such an incredible partner throughout this journey! ??? ?? Check it out now and dive into a new online experience: https://www.physiatry.org/ #webdesign #redesign #sitelaunch #AAP #ux #members #assnchat #yokoco

Premium vs Regular Search - Which is best for your site? ?? Every website needs a search function, but not all search engines are created equal. How do you decide between Premium Search and Regular Search? Both can significantly impact user experience, but their benefits vary depending on your website’s needs. Let’s break it down when to use each: ?? Premium Search ?? Complex Data: If your site hosts extensive and diverse content, especially from multiple third-party sources, premium search will deliver precise and relevant results. ?? Advance Filters: Enjoy robust filtering options with customizable settings, allowing users to refine their searches according to specific criteria. ?? Speed and Accuracy: Even with typos, users can quickly and efficiently find exactly what they’re looking for, enhancing overall site usability. ?? Regular Search ?√ Budget-Friendly: Ideal for businesses looking to minimize costs while still offering a functional search without the need for advanced features. √ Basic Content: Perfect for sites with straightforward, minimal content ensuring users get quick and relevant results. √ Simplicity for Users: If your goal is a simple and intuitive user experience, Regular Search provides just the right level of functionality without overwhelming users. So which option is best for your website? It all comes down to your content complexity, budget, and the user experience you aim to deliver. Ready to optimize your website’s search capabilities? Understanding the basics is the first step - now it’s time to enhance your site with the search option that best fits your needs! ?? If you’re curious to learn more, let’s connect and chat about your site’s search needs. #searchengines #searchcapabilities #premiumsearch #regularsearch #assnchat #yokoco

Are you ready to level up your SEO game? ?? ?? Whether you’re a marketer, web manager, or executive - mastering SEO is essential for boosting your website's visibility and performance. Understanding SEO can transform your online presence by driving meaningful traffic to your site. It's not just about ranking higher on Google; it's about attracting the right audience and increasing conversions. Here’s why SEO matters, what affects your rankings, and how to improve them: ?? Technical SEO: This is the backbone of your site’s performance. A fast-loading, mobile-friendly site ensures search engines can crawl your content efficiently, directly impacting your rankings. If your site is slow, even the best content won’t save you from lower rankings. ?? On-Page SEO: Focus on optimizing your content with the right keywords, title tags, and alt tags. High-quality, relevant content is crucial - it’s what gets your pages to rank for keywords that matter most to your audience. ?? Off-Page SEO: Building authority through backlinks from reputable sites is essential. The more credible sites link to your content, the higher your site’s authority, leading to better rankings. Don’t forget - Content is King ?? Combine these SEO strategies with top-notch content and watch your rankings soar! ?? #seo #SEOrankings #serp #content #webdesign #website #assnchat #yokoco

We are thrilled to announce the launch of IECA Independent Educational Consultants Association ???? Finding the right consultant just got easier for families. Our team crafted a smart directory that allows you to match with consultants to meet your exact needs in no time! Members can enjoy an exclusive, detailed view of the directory, giving you a deeper connection to the resources you need. The best part? No need for multiple accounts or manual updates for the IECA staff. The directory syncs automatically with member profiles so everything stays up to date seamlessly. ?? ? This newly designed site blended innovation with simplicity to deliver a seamless experience for users, members, and the IECA team. ?? Get started and find the perfect consultant for you today: https://lnkd.in/ezMnd-s #redesign #webdesign #directory #techinnovation #members #IECA #assnchat #yokoco

So excited to announce the launch of the newly redesigned American College Health Association (ACHA) website! ? What’s New? ?? A fresh, dynamic design that distinguishes the brand and offers a seamless user experience. ?? Enhanced engagement features to keep you connected and ensure you find exactly what you’re looking for. ?? Purpose-driven content that resonates and reflects with the community. Project highlight: We’re especially proud of the newly developed National College Health Assessment sub-site designed specifically to showcase the ACHA-National College Health Assessment program. With a dedicated in-page sub-menu and a brand-new NCHA logo, they are highlighting health and wellness issues that deeply impact their student membership. Thank you to the team at American College Health Association (ACHA) and all your hard work! Explore the site and see how we’ve brought their vision to life! ?? https://www.acha.org/ https://www.acha.org/ncha/ #webdesign #redesign #userexeperience #ux #healthandwellness #sitelaunch #acha #nacha #yokoco

AI is rapidly reshaping our daily lives - sparking curiosity and questions about its impact on the future of associations. As the hot topic at this year’s ASAE: The Center for Association Leadership Annual 2024, it’s clear that understanding how to leverage this powerful tool (a.k.a AI) is crucial. ??The big question on everyone’s mind: How will your association tackle AI to stay ahead? Given the unknown surrounding AI, we compiled our top takeaways from the plethora of conversations from ASAE Annual to help guide you in adopting AI effectively. Explore Navigating the AI Revolution: Top Takeaways from ASAE’s 2024 Annual Meeting and uncover actionable strategies on integrating AI into your association’s future? ?? https://lnkd.in/ekS83q-8 #asae #asae24 #assnchat #conference #speakersession #ai #yokoco

?? Exciting Project Launch! ?? Our team partnered with our amazing client the American Society of Nuclear Cardiology to design their new modernized, member-driven site. An integral part of this project was creating a sub-site to host unique information about their Cardiac PET Launch Kit. The site provides resources and educational materials that guide cardiology and nuclear medicine practices through all stages of starting a cardiovascular PET program. It was such a fantastic project to be part of. We loved working with the wonderful team at American Society of Nuclear Cardiology and helping them realize their vision for the future. ?? ?? Be sure to give the site some love and check it out here ?? https://www.asnc.org/ #webdesign #userexperience #ux #redesign #hearthealth #asnc #yokoco