Yoko Consulting

Website findability issues cost you more than you think. When users can't find what they need, they leave—and often don't return. Before upgrading your search technology, consider: ?? Do you have content organization issues no search engine can overcome? ?? How many content sources do your users need to access? ?? Would filtering options significantly improve your user experience? The most sophisticated search technology won't fix poor information architecture. Start with the fundamentals, then select the right search approach—basic, faceted, or federated—for your specific situation.?

AI for associations isn't about having the fanciest tools or fastest implementation. It's about using technology thoughtfully to serve members better. Before investing in AI, ask yourself: 1?? Will this actually make things better for our members? 2?? Could our team use this effectively? 3?? Does it fit with our association's goals? If you can't answer "yes" to all three, it's probably not the right tool - no matter how impressive the demo looks.

AI is like Ozempic for associations - it's a powerful tool but not a magic solution. ???? Want to know the real secret to AI success? High-quality, well-structured content. ???? In our latest blog post, we dive into how you can create AI-ready content that engages members, boosts efficiency, and helps you make the most of AI. Plus, we'll walk you through evaluating and improving your content, so you can build a rock-solid foundation for your association's AI journey. ??

For the past eight years, we’ve had the privilege of collaborating with The American Ceramic Society (ACerS). Through this partnership, we've gained a deeper appreciation for how ceramics and glass influence nearly every aspect of modern life. Did you know you're surrounded by ceramics? From enhancing energy efficiency in our homes, to reinforcing safety and durability in bikes, cars, trains and planes to hundreds of artistic applications. Ceramics are one of the few materials on which so much of our modern lives are built. This latest update to their website elevates the user experience, making their broad and deep content offerings more intuitive and easy to navigate, and scale. Getting the right information in member's hands quickly and easily plays a small, and critical, role in advancing these material sciences. A huge thank you to the ACerS team for this rewarding partnership and for the vital work you do to advance an industry that touches so many lives. #ceramics #websitedesign

Want to put something on your radar.? And, yes, it’s about AI. It’s called GEO. And if you check out the image below, you’ll know what we’re talking about. It’s that area at the top of a Google results page that provides an AI-generated summary relating to your search query. Google’s Genesis AI platform does the work, determining what sources are best to use for that response. As you can see on the right side of the image, they reference the sources the summary is pulled from.?That's the GEO (Generative Engine Optimization) part. You can now optimize your web pages so that they are more likely to display in this area of the Google SERP. Just like OG SEO, this is a learned art, discipline and science. In a nutshell: SEO: Focuses on improving your website’s visibility in search engine results through keywords, backlinks, and quality content. GEO: Aims to ensure that generative AI models accurately represent your organization’s information when users seek answers. GEO doesn’t replace SEO; instead, it complements it. It's a new, new world once again which means you'll need to do some GEO work sooner than later, so it's time to get acquainted with it. We’re keeping an eye on how GEO develops and what it could mean for organizations like yours moving forward. We’ll be sure to keep you updated, so keep checking back, but we thought it was worth putting on your radar today. If you wanna chat deeper on this topic, just DM us here and we'll get back to you. #assnchat #associations #nonprofits #ai #GEO #SEO #yokoco

What's going on with WordPress and WPEngine, and how does it affect you and your website? https://lnkd.in/dVmTkXF2

Check out the newly redesigned American Association of Equine Practitioners (AAEP) website! ?? ?? We're thrilled to have done our part in improving the health and welfare of horses by crafting a website for an organization who, just this year, played a pivotal role in providing 7,000 vaccines to organizations supporting at-risk horses. (learn more about it here: https://lnkd.in/gdJE32e6 ) AAEP came to us with an outdated website that did not work well for their users, so our primary goal was to rebuild their website with the user in mind, and distinguish AAEP's thought leadership in all things horse health. From the Find A Veterinarian Directory to the Resource Library, the new website not only offers members, prospective members, and horse owners the information they need, but helps advance - and raise awareness for - AAEP's dedication to making a difference in the lives of our equine friends. Thank you to the AAEP team for riding along with us to create a website that brings home the blue ribbon in equine veterinary medicine! ?? #websiteredesign #veterinarymedicine #digitalmarketing #positiveimpact

??We’re Live! ?? We are thrilled to announce the official launch of the newly redesigned Association of Academic Physiatrists website! ?? Our goal was simple yet powerful - create a welcoming and engaging space that reflects AAP’s friendly community and provides seamless access to valuable content and member opportunities. From enhanced navigation to a more personalized experience, the site is built with the user in mind. Whether you’re looking for resources or ways to get involved, it’s all just a few clicks away! Huge thanks to the amazing AAP team for being such an incredible partner throughout this journey! ??? ?? Check it out now and dive into a new online experience: https://www.physiatry.org/ #webdesign #redesign #sitelaunch #AAP #ux #members #assnchat #yokoco

Premium vs Regular Search - Which is best for your site? ?? Every website needs a search function, but not all search engines are created equal. How do you decide between Premium Search and Regular Search? Both can significantly impact user experience, but their benefits vary depending on your website’s needs. Let’s break it down when to use each: ?? Premium Search ?? Complex Data: If your site hosts extensive and diverse content, especially from multiple third-party sources, premium search will deliver precise and relevant results. ?? Advance Filters: Enjoy robust filtering options with customizable settings, allowing users to refine their searches according to specific criteria. ?? Speed and Accuracy: Even with typos, users can quickly and efficiently find exactly what they’re looking for, enhancing overall site usability. ?? Regular Search ?√ Budget-Friendly: Ideal for businesses looking to minimize costs while still offering a functional search without the need for advanced features. √ Basic Content: Perfect for sites with straightforward, minimal content ensuring users get quick and relevant results. √ Simplicity for Users: If your goal is a simple and intuitive user experience, Regular Search provides just the right level of functionality without overwhelming users. So which option is best for your website? It all comes down to your content complexity, budget, and the user experience you aim to deliver. Ready to optimize your website’s search capabilities? Understanding the basics is the first step - now it’s time to enhance your site with the search option that best fits your needs! ?? If you’re curious to learn more, let’s connect and chat about your site’s search needs. #searchengines #searchcapabilities #premiumsearch #regularsearch #assnchat #yokoco

Are you ready to level up your SEO game? ?? ?? Whether you’re a marketer, web manager, or executive - mastering SEO is essential for boosting your website's visibility and performance. Understanding SEO can transform your online presence by driving meaningful traffic to your site. It's not just about ranking higher on Google; it's about attracting the right audience and increasing conversions. Here’s why SEO matters, what affects your rankings, and how to improve them: ?? Technical SEO: This is the backbone of your site’s performance. A fast-loading, mobile-friendly site ensures search engines can crawl your content efficiently, directly impacting your rankings. If your site is slow, even the best content won’t save you from lower rankings. ?? On-Page SEO: Focus on optimizing your content with the right keywords, title tags, and alt tags. High-quality, relevant content is crucial - it’s what gets your pages to rank for keywords that matter most to your audience. ?? Off-Page SEO: Building authority through backlinks from reputable sites is essential. The more credible sites link to your content, the higher your site’s authority, leading to better rankings. Don’t forget - Content is King ?? Combine these SEO strategies with top-notch content and watch your rankings soar! ?? #seo #SEOrankings #serp #content #webdesign #website #assnchat #yokoco