Yobi AI

If you're attending Databricks Data+AI Summit in #SF (June 10-13), make sure to stop by the Expo Hall on Wednesday to watch our Co-Founder & CEO, Max Snow, give his lightning talk on "How Private Data Will Transform Generative AI!" ?? With 500+ technical sessions (ranging from #GenAI to governance, data warehousing and more), and keynotes from industry leaders & visionaries, folks across all fields & skill levels will have an opportunity to learn. ?? If you can't make the lightning talk, reach out to us to book time with our team at #DataAISummit, the world’s largest #data and #AI conference. ??

Excited for #Shoptalk2025 in less than a month! The Yobi AI team will be there, connecting with retailers on all things #datamonetization, #retailinnovation, #marketing and #aitransformation. Let me know if you'll be there. Would love to catch up!

AI gets ready for prime time ??????Mercedes Cardona reports for Brand Innovators AI Summit in New York this week Liz Bacelar, Head of AI & Advanced Analytics at Under Armour Zora Senat, Chief Commercial Officer of Verisk Marketing Solutions Rishad Tobaccowala Gaurav Rajan, Director, Loyalty, Personalization & Lifecycle for Macy's Cristina Marinucci, VP, Growth & Omni Commercial Insights at food manufacturer Mondelēz International Max Snow, CEO & Co-Founder of AI platform Yobi AI Soumitra Borthakur, Head of Sales and Marketing Decision Science, Personal Insurance at Travelers Danny Gardner, Head, US and North America Social Intelligence at Haleon #ai #aisummit https://lnkd.in/gHk-hXF6

Thank you to Microsoft’s team for an insightful partner event showcasing AI’s diverse cross-industry impact. The practical use cases offered valuable insights on how organizations can leverage technology to drive modern commercial success. ?? My key takeaways, aligned to several critical themes: ???????? ?????????????????? ???? ???? ?????????????????? ?????? ?????????????? ?????????????????????? Avanade's Rasmus Hylteg?rd discussed AI's stages and impact on commerce, highlighting the shift to "Life Centricity" where AI anticipates and makes autonomous decisions. ???????????????????????:?privacy is a foundational element of any AI strategy; without it, the strategy is incomplete and unsustainable. ?? ??????????-???????????? ?????????????????????????????? ?????? ???????????????????? ???????????????? Max Snow highlighted that the AI revolution is truly a data revolution. Yobi AI is building the largest 1st-party proprietary data set outside walled gardens (Google, Amazon) using behavioral modeling to create personalized, action-driven experiences. Key use cases include no-code cross-channel marketing solutions and filling user intent gaps with behavioral insights. ???????????????????????: access to ethically sourced, first-party data is the biggest differentiator for future AI development. ?? ???????????????????????????? ?????? ?????? ???????????????????? Arize AI emphasized the importance of real-world data evaluation for fine-tuning models in real-time. ?????? ????????????????: Nicholas Van Nest stated that businesses must prioritize data accuracy and customize evaluation criteria to meet specific needs. ?? ??????-?????????????? ?????????????? ???????????? ???????????????????? Jemiah Sius brought to life New Relic’s platform and its unique telemetry data integration to track and analyze digital infrastructure. This "intelligent observability" enables proactive AI application management, improves operations, user experience, and outcomes. ???? Key Strategic Pillars for Future Success: ? ?????????????? ?????? ?????????????? AI strategies must prioritize privacy with clear, consent-driven data practices. ? ??????????-?????????? ???????? High-quality, first-party data is key to AI’s future success. ? ???? ???????? ???????????? Equip internal teams and partners with AI skills to drive ROI through actionable insights. The future of AI lies in autonomous, contextual, and hyper-personalized outcomes. Integrating consent-based behavioral data, observability, and LLM evaluation will drive the next wave of innovation. However, brands must ask themselves: Who is analyzing these datasets, prompting agents, and interpreting insights to take the next right action? ?? Success of AI adoption and its long-term impact on business growth will be defined by the answer to this question. ?? #AI #Privacy #BehavioralModeling #DigitalTransformation #TechInnovation #FutureOfAI #AIAdoption #AIinBusiness #FirstPartyData #AIstrategy #MarketingTech #TechLeadership

A huge shout-out to Max Snow and the entire Yobi AI team! We are incredibly grateful for Wolverine’s support of this partnership, led by Dee Slater and her D&TE team, where Saucony truly experienced the power of AI in enhancing our audience and reach. Max, your visit to our Rockford, Michigan headquarters and presentation on our ongoing collaboration was truly inspiring. The Saucony team has seen firsthand how Yobi AI’s next-generation behavioral intelligence tools can elevate marketing outcomes. From predictive media optimization to data modernization, your technology played a key role in driving our record-breaking 2024 holiday campaign. Looking forward to what’s ahead—this is just the beginning! #AI #Innovation #Partnership #MarketingExcellence #ThankYou

???? Absolutely incredible outcome of the Yobi AI and Wolverine Worldwide partnership! Proud of Max Snow, Frank Mesa, Patrick Jones, Frank Portman and the broader Yobi team on this awesome accomplishment of directly impacting revenue through precision application of AI in the real world. This is scalable to every single company looking to better target and optimize their marketing and ad campaigns through AI. I was LITERALLY (not figuratively) just yesterday at our Silicon Valley Experience Center with Adrianne Erdman and Greg Carnie watching our team demo the Yobi interactive exhibit at our Digital Natives Lounge and this exact use case was something the team demoed with our longstanding partner Contoso, and it’s incredible to just hours later see this announcement put the proof in the pudding with Wolverine!!! Buckle up!! ????????? ???????????????????? Katy Brown Daniel R Stein Alex Staddon-Smith Robert Kreiling Samantha Buchon Sylvia Jarzynski Shaloo Garg John Payes

During the Brand Innovators Marketing Leadership Summit, Max Snow, Yobi CEO sat down with Paul Woolmington, CEO of Canvas Worldwide to discuss where marketing is headed in 2025. Three big takeaways: 1. AI-driven personalization is at a tipping point. Most of it still misses the mark, and consumers may push back. The brands that get it right will make AI feel seamless and human. 2.?Beware of shiny objects. The winners will focus on long-term impact, not trends. 3.?Trust will define the next era of marketing. In an AI-first world, authenticity and transparency will set brands apart. Consumers still crave real human connections. Check out the interview for more insights. https://lnkd.in/e724RXty Where do you see AI and marketing heading??

Paul Woolmington, CEO of Canvas Worldwide, sat down with Max Snow, CEO of Yobi AI to dive into the relationship between AI, marketing, and creativity, with a focus on the three C’s: Content, Contact, and Context. Watch the full interview to see how AI is transforming brand connections and fueling innovation: https://lnkd.in/g7D2AP2v

In the era of AI, data has become one of the most valuable assets for brands. At our AI for Brand Marketers #BISummit, hosted by Microsoft in New York, Yobi AI's CEO & Co-Founder Max Snow explored how companies are unlocking new revenue streams through data monetization. Moderated by Microsoft's Amol Shah, the discussion focused on how AI-driven insights are enabling brands to turn raw data into actionable, profitable strategies. As AI reshapes the landscape, the potential for brands to capitalize on their data is greater than ever before. ?? SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! ?? https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingInnovation #AI #AIBrandMarketers #AIMarketing #Microsoft #NYC #NYCommunity #Brand #BrandMarketing #MarTech #Yobi #DataMonetization #AgeofAI

Thank you Max Snow, CEO of Yobi AI for visiting our Rockford, Michigan headquarters and presenting to the organization about our ongoing partnership. Our Saucony team has had the pleasure of using Yobi AI’s next-generation AI tools that are powered by behavioral intelligence to up level our marketing outcomes. Yobi AI’s assistance with predictive media optimization and data modernization helped Saucony achieve a record-breaking 2024 holiday campaign. Pictured left-to-right: Dee Slater, Chief Information Officer and Senior Vice President of Central Services, Max Snow, CEO of Yobi AI, and Christopher Hufnagel, President and CEO.