Biotech and biopharma leaders, are you frustrated with pouring time and resources into marketing tactics that don't improve your sales funnel? Here I provide insights on how to craft core messages that actually capture your audiences’ attention. Start driving meaningful growth with a strategic, effective communication blueprint. Ready to elevate your communication strategy and build a robust funnel? Schedule a call with me: https://lnkd.in/gTGPUfm8 Follow us for regular tips and updates that fuel your biotech and biopharma growth. If you find our tips useful, please like, comment, and share to help spread the word! #Biotech #Biopharma #MarketingEffectiveness #AudienceInsight #MarketingStrategy? #StrategicCommunication #Growth #impact #MarketFunnel #SalesFunnel
Yoanne Clovis, LLC
营销服务
A science-first and marketing consultant that transforms your scientific advances into compelling messaging.
关于我们
I help life science companies gain awareness and conversion by transforming complex scientific discoveries into clear, compelling narratives. Thoughtful and targeted science communication tailored to each audience empowers biotech, biopharma, and medical device leaders to captivate and engage their stakeholders effectively.
- 网站
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https://www.yoanneclovis.com/
Yoanne Clovis, LLC的外部链接
- 所属行业
- 营销服务
- 规模
- 1 人
- 总部
- Hillsboro
- 类型
- 个体经营
- 领域
- marketing consulting、science communication、brand strategy、targeted messaging、copywriting、blog posts、website architecture 、website copy、positioning和value proposition
地点
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主要
获取路线
US，Hillsboro
动态
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Your brand purpose might be the key to unlocking investor funds. Check out this article ?? Here's why having a scientist as a strategist is a game-changer for life science and biotech companies: 1. Clarifying Market Positioning ???? ???????????????????? ???????? ?????????????? ?????? ?????? ?????????????? ???????? ???????????? ?????????? ??????????????????????. This differentiation attracts initial investments and positions you as a market leader. 2. Crafting a Compelling Narrative Investors love compelling stories. A scientific brand strategist aligns your vision with investor expectations, ???????????? ???????? ?????????? ???????? ???????????????????????????? ???????????????? ?????? ??????????????????????????. 3. Enhancing Investor Relations ???????????????????? ?????? ????????????-???????????????? ??????????????????. We can revamp pitch decks and business plans to highlight the innovation and transformative power that makes your brand stand out. 4. Aligning Brand Purpose with Investor Goals We ensure your mission aligns with investor interests and ???????????? ?? "?????????? ????????" ???????? ???????????? ???????????????? ?????? ?????????????????? ?????????????????? and attracts funding. 5. Leveraging Data-Driven Insights ???? ???????? ????????. So we can help you identify market trends and optimize opportunities through advanced analytics. 6. Accelerating Exit Strategies ????'???? ?????? ?????????? ?????????????????????????? ?????? ????????????????????. Effective branding increases market power and valuation. This makes your company more attractive for acquisitions or IPOs. Teaming up with a scientific brand strategist can transform your investor relations and accelerate your growth. Do you have a scientific brand strategist in your toolbox? #BrandStrategy #VentureCapital #Startups #BendVentureConference
6 Reasons Why Biotech Investors Should Partner With A Scientific Brand Strategist
Yoanne Clovis, LLC，发布于领英
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Science-to-Market translator / Fractional CMO Empowering sales growth for biotechs
Do you know what investors dislike the most? I do. And it's eye-opening. I recently had an insightful chat with Justin Briggs, seasoned investor in biotech and life sciences and Kasten Spethmann, recovering Venture Capitalist. Their advice was clear and direct. Turns out, many CEOs forget that investors are people too. Here are 6 key takeaways: 1) Do your homework: Don't waste their time. Know their interests and past investments. 2) Engage, don't lecture: Assuming they had access to a version of your deck already, instead of immediately starting talking at them, ask what they want to know more about. Make it a conversation, not a monologue. 3) Make the problem that you solve as compelling as possible. 4) Highlight your team: Investors care about your team’s experience and culture. Show you have the right people in the right roles. 5) Be respectful: Word travels fast. 6) Check your ego: Actually consider the constructive feedback that they give you. These simple yet powerful tips can make a huge difference in your investor meetings. Share with us what else you wish you'd know before your first investor pitch. #Entrepreneurship #Investing #Leadership
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Science-to-Market translator / Fractional CMO Empowering sales growth for biotechs
Most Life Science and Biotech startups make this mistake. Tech-first startups led by technical experts have a blind spot As a scientific brand strategist, I’ve seen campaigns turned around simply by switching to an audience-centric messaging strategy. Life Science and Biotech companies are often tech-driven. They start with an awesome scientific idea, powered by a team of passionate technical experts. In that context, it can be difficult to take a step back and put ourselves in the shoes of our target audience to answer the question: ???????? ?????????????? ?????? ???? ???????????? ??????????????? It's easy to think that the features that we so carefully developed are the most valuable aspect of our offering. Yet, in a flooded market where everyone fights for their attention, complex scientific concepts are often lost on audiences. The first step is to get them to stop scrolling. By focusing on the transformation that you enable for your audience, you make it compelling, and therefore marketable. This approach not only broadens your reach but also strengthens your brand’s position in the industry. ?????????????????????????? ???????? ?????????? ???????? ???????????????? ???? ???? ?????????? ??????’?? ???????? ?? ????????????????—????’?? ?? ??????????????????. Be a solution-driven company. ???????? ?????????????? ???????? ?????????????? ?????? ?? ?????????? ???????? ?????? ?????????? ???????????????? ?????? ???????????????? ???? ???????? ????????????????. Ever been at a company blindly drinking their own cool-aid? How did you address it?
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Science-to-Market translator / Fractional CMO Empowering sales growth for biotechs
The best advice you’ll read today: ???????????????? ???????? ??????????????. Your audiences crave clarity, not complexity. Yes, even the expert ones. As a scientific brand strategist, I’ve seen how clear messaging can transform a product’s market potential. When you simplify complex scientific concepts, you not only make them accessible to a broader audience but also engage expert audiences more effectively. Experts appreciate clarity as much as accuracy because it highlights the core value of your technology, without hiding behind unnecessary jargon, thereby establishing your credibility. Simplifying your science isn’t just a strategy—it’s a necessity to differentiate yourself at a glance in a crowded market. Let the value of your science speak for itself. ?????????????????????? ?????????????????? ?????????????? ??????????????. ??How do you ensure your scientific messaging is clear? Share your most successful strategies!
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How do Fortune 500 biotech and life science companies continue to grow in a crowded market? 2 words: Strategic Messaging. Brand strategy is what shapes how people perceive a company. That perception is everything. Through carefully crafted messaging, you can build stronger connections and drive meaningful engagement that propels your business forward. Effective brand strategy isn’t just about what you say—it’s about how you’re understood. Empower your brand to connect and grow. How are you using strategic messaging to drive engagement? Let’s discuss!
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?? In the life science industry, translating complex scientific concepts into clear, compelling messaging is key to successful marketing. My latest article explores how simplifying science can help life science companies connect with their audience, drive engagement, and ultimately, get their audience's attention. If you're in the life sciences sector and looking to enhance your marketing or brand strategy, this article provides actionable insights on making your scientific messaging more accessible and impactful. Read more here! #LifeSciences #MarketingStrategy #ScienceCommunication #Biotech #PharmaMarketing
How to Simplify Complex Scientific Information for Effective Marketing
Yoanne Clovis, LLC，发布于领英
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Here's how Branding Influences Customer Perception: Your brand shapes how customers perceive you. Make sure it's a positive impression. ?? Learn more about effective branding strategies at www.yoanneclovis.com/blog #CustomerPerception #Biotech #branding #biopharma #MedDevice ??
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Discover effective ways to enhance your lead conversion rates! ?? I’m excited to share my latest article, "10 Strategies to Boost Lead Conversion," where I delve into actionable techniques that can transform your approach to converting leads into loyal customers. In this piece, you'll find insights on: - Understanding your target audience - Crafting compelling calls to action - Leveraging social proof and testimonials Whether you're a seasoned marketer or just starting out, these strategies can help you optimize your sales funnel and achieve better results. Read the full article here:?10 Strategies to Boost Lead ConversionLet’s elevate our conversion game together! ??? #LeadConversion #MarketingStrategies #BusinessGrowth
10 Proven Strategies to Boost Lead Conversion and Sales in Life Sciences
Yoanne Clovis, LLC，发布于领英
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Branding is crucial for Med Device Companies: Branding can be the difference between success and obscurity. ?? Build a brand that resonates. Schedule a discovery call at www.yoanneclovis.com. #MedDevice #Branding #Healthcare Schedule a discovery call at www.yoanneclovis.com. ??
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