YKONE

VICTORIA BECKHAM x Bioderma Who better than an icon to celebrate an icon? For 30 years, Sensibio H2O has been a skincare essential, trusted by dermatologists, makeup artists, and beauty aficionados worldwide. To mark this milestone, Bioderma partnered with YKONE to launch a limited-edition bottle designed by global icon Victoria Beckham — a longtime devotee of the iconic micellar water. YKONE played a key role in bringing this vision to life, crafting a 360-degree campaign that blended influence, brand storytelling, and luxury expertise. From celebrity casting and endorsements to content production, strategic amplification, and event conception, the dedication of our team ensured that this collaboration became one of the defining beauty moments of the year. Here’s how it all came together: https://lnkd.in/eBh5gvQb #VBxBioderma #SensibioH2O NAOS (Bioderma - Institut Esthederm - Etat Pur)

YKONE has been recognized as Europe's Leading Influencer Marketing Agency in the prestigious list of Europe’s fastest-growing companies in Financial Times #FT1000, securing a spot in the top third of the rankings with an extraordinary 576% growth! This FT1000 recognition comes on the heels of our recent industry accolades as "Best Influencer Marketing Agency" at both the prestigious "Agencies of the Year" awards (our fourth consecutive win) and the INfluencia awards last week. The data tells our story of leadership:? ? #1 influencer marketing agency by revenue in Europe (€76.4M in 2023)? ? Largest talent pool with 170+ professionals (now 300+) across our European offices?? ? Consistent growth trajectory since our founding in 2008 What makes this achievement remarkable is our ability to maintain exceptional growth momentum despite our substantial revenue base. YKONE has achieved 576% growth from an already significant revenue foundation of €11.3M in 2020. It’s great news to be in this remarkable position, especially when looking back to 2018, in YKONE’s early days, when the Financial Times published a notable portrait of our founder, Olivier Billon. At the time, they described him as a “choirboy” — seems like being a nice guy paid off in the end. #FT1000 #InfluencerMarketing #Awards

How did a destination crack the influencer code to drive 100M+ organic views in 72 hours ?? What happens when you pair one of the world’s most dynamic destinations with a viral attraction and a talented content creator? You get a social media phenomenon. Last week,?Las Vegas Convention and Visitors Authority - LVCVA partnered with Canadian influencers Claudia and Kaan Nieroda (774K followers) in a multi-day campaign to showcase the city’s world-class hospitality, entertainment, and culinary scene. While the collaboration produced multiple pieces of content, one video in particular broke through — garnering over 100M views and 5.4M engagements in just 72 hours on Instagram. Sphere?is all the rage on social media — and Las Vegas has leveraged this cultural moment to spark massive organic reach. A well-matched creator, a compelling storyline, and a bit of luck combined to drive one of the top-performing social videos globally in recent months. Here’s how YKONE and Las Vegas did it: ? Finding the Right Creator – With our proprietary tool, Campaygn, we sourced a creator whose storytelling and audience alignment matched the brand’s goals. ? Building the Right Experience – The itinerary was designed to tap into global interest trends, with The Sphere playing a central role. ? ?Strategic Collaboration – The balance between brand messaging and creator autonomy ensured content that felt authentic while driving destination consideration. ? The Viral X-Factor – Let's be honest, there’s no exact formula for virality. But when the right creator, content, and cultural moment align, results can exceed all expectations. This campaign proves that destination marketing is evolving — and when done right, it can drive cultural relevance at an unprecedented scale.

Introducing?CAMPAYGN?Academy – Paris, February 2025 After a decade of expertise in #influencermarketing,?CAMPAYGN, our dedicated SaaS platform, launched a comprehensive program designed for industry professionals eager to adopt an ROI-driven approach to managing influencer campaigns from start to finish! In its inaugural session, 50 industry?professionals participated in the?CAMPAYGN?Academy experience that refined both their strategic and tactical skills in creating impactful influencer marketing campaigns.? Participants earned credentials through the Influencer Marketing Strategy and Data certification, validating their expertise in this ever-evolving field. Looking ahead, CAMPAYGN ACADEMY is set to tour global markets throughout 2025, offering professionals worldwide the opportunity to certify their expertise through an approach that blends local relevance with a global perspective. If you’re interested in certifying your expertise, contact the CAMPAYGN team today to secure your spot in the next session!

From Paris to Dubai, #YKONECAVIARCLUB continues to bring together the industry's top creatives, luxury brands, and visionaries for exclusive moments of exchange and inspiration. Set against the breathtaking backdrop of the Arabian Gulf, the event — hosted by Middle East Managing Director Magali Rady and CEO Olivier Billon during #DubaiFashionWeek — welcomed over 200 attendees to celebrate a decade of YKONE presence in the Middle East, with offices in Dubai, Abu Dhabi, Riyadh, and Jeddah. A huge thank you to our partners and guests who joined us at the iconic African Queen (111 MANAGEMENT) between Fashion Week shows, where vibrant energy met the sophistication of a caviar-centric experience by Kaspia Groupe. Bacardi Vodka Greygoose & Tequila Patrón | Compartes Chocolatier | LALIQUE TAMER BEAUTY | Brioni |?Maserati Discover the full story: https://lnkd.in/e4CbuCvd

Four times! That’s usually as many espressos as it takes to survive a full shoot day, and also how many times we’ve been elected Influencer Marketing Agency of the Year.? We’re starting to think our coffee might be magic. Thank you to the jury, the incredible talents we’re working with, our amazing clients and our magic teams who continue to inspire and be inspired. #YKONE #InfluencerMarketing #InfluencerMarketingAgencyOfTheYear #2021 #2022 #2023 #2024

We’re thrilled to announce that YKONE Middle East has been awarded the Arabian Best of Best Awards 2024 as the Best Creative Marketing Company! Since opening our Dubai office in 2014, cultural relevance has been central to our approach, enabling us to craft impactful campaigns for some of the region’s most iconic brands. End of 2021, we took this vision further by launching YKONE House, the largest creative hub in Dubai, located in the vibrant Dubai Design District. This multifunctional space – complete with a creative studio, co-working café, and amphitheater – embodies our commitment to empowering the creative community and bridging cultures through innovation and collaboration. A heartfelt thank you to our clients, partners, and talented team for driving our success. #influencermarketing #mena #dubai #abudhabi

Hola Espa?a! YKONE Group Expands to Madrid At YKONE, entrepreneurship is in our DNA. Whether it’s acquiring businesses, launching new offices, or empowering team members to take the lead, our growth has always been driven by entrepreneurs. That’s why Carlos Parejo, our new Regional Director for Bold Management Spain, feels right at home. With a background in PR for global brands and as a creator himself, his dual perspective ensures our campaigns resonate not only with audiences but also with the creators driving these stories. Spain’s influencer marketing industry is on fire, with investments skyrocketing by 28% over the last two years and projections estimating it will reach €435.5M by 2028. Spain boasts one of Europe’s largest pools of Instagram influencers, but interestingly, TikTok still lags behind. This rapidly evolving market is exactly why we’re excited to bring YKONE Group to Madrid. Having established offices across all major countries in Europe, as well as in the US, the Middle East, and Asia, we’ve learned that cultural insight isn’t optional—it’s essential. From the performance-driven campaigns of Germany to the community-centric influencer ecosystem in Spain, every market requires its own strategy. Spanish audiences, for example, place high value on authenticity, favoring relatable creators over aspirational ones. As we plant roots in Spain, we remain committed to what has always driven us: connecting global brands with local communities through culturally relevant, data-driven campaigns. #YKONE #InfluencerMarketing #Madrid #BoldManagement #Spain Picture : Ahmad Daabas, Regional Director BOLD for MENA, Enrico De Finis , Global Director of BOLD Management, Carlos Parejo, Regional Director BOLD for Spain

YKONE celebrated the holiday season with the third edition of the YKONE Caviar Club—a #Christmas soirée that marked the grand opening of its new office location in Geneva. Hosted by CEO Olivier Billon and Switzerland Managing Partner Laetitia Vallet Dujardin, the evening brought together Swiss partners, clients, and influencers for a festive celebration featuring holiday cheer and an exquisite caviar tasting by Caviar House & Prunier. Memo Paris?delighted attendees with a winter-themed experience, including a dedicated room where guests explored the brand’s signature fragrances. A heartfelt thank you to our partners and guests for filling our new space with the magic of the season! Champagne LALLIER | Gaillard Et Fils S.a. | FRENCH BLOOM | Deux Frères GmbH | Facchinetti Groupe SA & more. Discover the full story: https://lnkd.in/eB9cfXSh

The Powerhouse #WomenAtYKONE??? This month, YKONE had the chance to be represented by talented women at key industry events —contributing their expertise and shaping conversations around influencer marketing and communication. We began the month with Angela Masiero, Managing Director, who led a workshop at the IAB Intersections Forum in Milan, discussing how physical events and AI are enhancing influencer marketing ROI. Then, at the inaugural event dedicated to influencer marketing in Paris, France, Audrey Chessel, Client Partner, shared insights on the distinctions between influencers and content creators in a panel with leaders from Coty and Warner. Last week, Youna Strowski de Lenka, Global Brand Manager, was on stage for CEW (Cosmetic Executive Women France) at CHANEL Beauty HQ, marking the launch of Gen Z & Luxury by Eric Briones, in which YKONE contributed. While some advertising agencies still present boards of directors composed solely of men, YKONE’s Board of Directors is proud to include exceptional women whose leadership continues to drive the success of the Group: Angela Masiero, Anne H?weler, Audrey Markac, Béatrice Imbert-Forgeot, Laetitia Vallet Dujardin, Leah Chernick, Paula Albuquerque, and Magali Rady.