What does it take to lead high-performing agile teams while keeping tech debt in check? Jason LaFollette, CTO at Yext, spills the secrets on the CIO Classified podcast with Ian Faison. In this episode, Jason dives into: (02:30) How Yext’s business model shapes its tech strategy (04:55) His “top-down, bottom-up” leadership style for team success (14:20) Balancing rapid growth with smart technical debt management (24:00) Embracing emerging technologies like AI Get ready for an inside look at how a product-driven mindset drives innovation and momentum. Link in comments! #engineering #cto #engineeringleadership #engineeringmanagement
关于我们
Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Yext’s AI and machine learning technology powers the knowledge behind every customer engagement, automates workflows at scale, and delivers actionable cross-channel insights that enable data-driven decisions. From SEO and websites to social media and reputation management, Yext enables brands to turn their digital presence into a differentiator. To learn more about Yext, visit Yext.com
- 网站
-
https://www.yext.com
Yext的外部链接
- 所属行业
- 软件开发
- 规模
- 1,001-5,000 人
- 总部
- New York，NY
- 类型
- 上市公司
地点
Yext员工
动态
-
As the season of gratitude rolls in, we're giving thanks to the 28 Yexters celebrating milestones this November! ?????? From Diwali lights to Día de Los Muertos celebrations to Thanksgiving feasts, this month is all about honoring what we’re grateful for — and we’re especially grateful for the dedication and passion these global team members bring to the table every day. If you see a name you know, tag them and share the ?? below! Ela Kulkarni Breada Farrell Rachel Droller Christian S. Cinthia Torrado Lovejeet Aujla Amanda P. Blake Bernard Brice Petruzzell Carrie Pluchino Ma. Chaliza Guela Craig K.Mary Rincón, SHRM-CP Matthew Leifer Matthew Titmus Mia Saric Michael Iannelli Giridhar Sharma HemaSree Meda Nathan L. Nicholas Brown Richie Sinha Vishnu Reddy Katkuri #workanniversary #workplaceculture #teamculture
-
??Search as we know it is changing—and fast. Today, search rankings are all about what’s closest, most popular, and most relevant. But AI is shaking things up: soon, every search will be tailored just for you. For marketers, this means one thing: ???????? ???????? ???????? ???????????????? ???????? ?????????????? ???????????????????? ???? ????????????. Every detail—from what you offer to how you treat customers—could put you in someone’s top spot. #search #seo #ai #marketing
The Death of Universal Rankings: Why AI Will Make Every Search Personal (and Better). The way we think about search rankings is about to fundamentally change. Today, if you search "lunch near me," the results are pretty straightforward. Google explains that the restaurants in the response are ranked based on three main factors: Proximity (how close they are to you). Prominence (review scores and popularity). Relevance (how well they match your search terms). But I've been testing something with ChatGPT (and Gemini) that shows where we're headed. I asked both ChatGPT and Gemini (premium) about renting a scissor lift in Jacksonville Beach. While Google gave me the standard local results, ChatGPT did something remarkable – it recommended United Rentals specifically, explaining its choice based on: 1) Availability patterns 2) Customer service history 3) Overall reliability It stood firm when I challenged it about other rental places, explaining why United Rentals would provide the best experience for my specific needs. Essentially, centralized ranking is going away, particularly for more complex questions. Each AI asked me about my budget, if delivery was necessary, and other project details to refine the rankings further. We're moving from universal rankings to deeply personalized, context-aware recommendations. The AI isn't just matching keywords – it's analyzing everything from service quality to customer experiences to make tailored suggestions. This means every search in the near future will have different rankings, and that's ultimately a really good thing. Add memory to these systems (ChatGPT already has this) and see a world where "proximity, relevance, and prominence" become just three small ranking factors out of dozens. What does this mean for businesses? Rankings will become increasingly fragmented and personalized. This also means that every other data point on which a business wants to be ranked needs to be structured and fed to the crawlers and AI. What are your current promotions? How do you support the local community? What ingredients do you use in your products? How long have you served this area? What is your approach to customer support? Every single question that could help a customer re-rank your business needs data from your company.
-
ChatGPT, Google, AI–Oh my. Search is changing fast, but we’ve got your back. Here’s a download of the latest stories to help you stay ahead of the curve. ???Get ready for?real?conversations with Google Search ???ChatGPT’s usage is so high, it’s catching up to Google Chrome ???Almost 50% of customers now turn to AI for brand info Read the latest stories, headlines, and insights through our link in the comments. #search #seo #marketing #ai #chatgpt
-
-
??Domino's serves up fresh info as fast as their pizzas. ?? With 6,900+ locations worldwide, managing updates like holiday hours and promos used to be a recipe for chaos. ?? Now, they’ve got a system to keep every platform accurate and customers happy. Get the full story in our comments ?? #DigitalMarketing #CustomerExperience #LocalSEO #search #seo
-
-
Gen Z has a new way of searching—and it's changing the SEO playbook. ?? What’s your strategy for connecting with the next generation of searchers? #GenZ #SocialSearch #TikTok #MarketingTrends
-
-
When you manage thousands of hotel properties, consistency is everything. ?? IHG Hotels & Resorts streamlined over 332K listings across platforms like Google and Tripadvisor, providing accurate info at every touchpoint while saving time and resources. The result? A seamless digital experience that sets IHG apart in hospitality. Read the full story through the link in our comments. #marketing #seo #digitalmarketing #localmarketing #search
-
-
In healthcare, every interaction counts—especially online. If you’re looking to improve your patients’ digital experience without overhauling your entire digital strategy, we’ve got a session just for you. Watch and learn: ? How to manage your healthcare organization's online presence like a pro ? Steps to optimize the patient journey across digital platforms ? Proven SEO tactics to drive patient volume This session is available for you to watch right now. Click the link in the comments to get started.
-
-
In one week, Yext is heading to #HCIC24, where Taylor Lavery and Adam C. Abernathy will share their best kept secrets for healthcare marketers. This is an event you won't want to miss. We can't wait to see you there! (Thanks for hosting, Greystone.Net)
7? Days until Yext heads to HCIC! Join us for a 90-minute Master Class on November 11, where you'll hear from our talented friends at Hero Digital Agency and UNC Health and then you'll hear from Adam C. Abernathy and me. We're giving you our best kept secrets on how healthcare marketers can navigate the evolving search landscape while still creating exceptional digital patient experiences. Drop me a comment if I'll see you in Austin!