Yepoda

BIG NEWS… Yepoda is coming to SEPHORA very soon ???

?????????????? ?????? ???????? ???????? ?????? ?????? ??????-???? ???? ?????? ????????????-?????????????? ? We are happy to announce the opening of our second Parisian pop-up store, ?????????????? ???? ?????? ?????????????????????? GALERIES LAFAYETTE CHAMPS ELYSEES. Building on the incredible success of our store in Le Marais, this new milestone marks another significant step for Yepoda as we continue to bring the excellence of Korean skincare to Paris. Located on the Champs-Elysées, one of the world’s most iconic and renowned shopping streets, we take immense pride in achieving this just three years after entering the French market…???????? ???????????? ?????? ???? ?????????? ?????? ?????? ????????? Our pop-up is in the beautiful Atrium of Galeries Lafayette Champs-Elysées and offers a truly ?????????????????? ?????? ?????????????? ??-???????????? ????????????????????, designed to captivate all skincare enthusiasts. On January 9th, we celebrated this special occasion with our valued partners—including creators, press, and collaborators—and our incredible community. The day began with an intimate breakfast, followed by the official public opening at 10 a.m., where visitors enjoyed delicious Korean street food and after-work music entertainment. ???????? ???????????? ?????? ???? ?????? ??????-???? ??????????: ? ???????? ???????? ??????????????????: It would not be a Yepoda pop-up store without our skin analyzer...Book your appointment during the week or join the virtual queue on weekends! ? ???????????? ?????????? ??????????: Capture your experience in our authentic Korean photo booth. ? ?????????????????? ???????????????? ?????????????????? ????????????-?????????????? ??????????????: Don’t miss The Lip Treat, a yuza-infused lip mask developed exclusively for Galeries Lafayette Champs-Elysées—available only during that time! A huge thank you to GALERIES LAFAYETTE CHAMPS ELYSEES for partnering with us on this exciting project. We’re also very grateful to our dedicated Yepoda team and our partners, ACIERTA and 23bassi, who helped bring this vision to life. The Yepoda world awaits you at Galeries Lafayette Champs-Elysées, and you have ?????????? ???????????????? ?????? ?????? ???? ???????????????? ????. We can’t wait to welcome you!

???????????????????? ???? ?????? ?????????????? ?????????? ???????? ???? ?????????? ????? This October, we invited for the first time ???? ?????????????????????? ???????? ??????????, ??????????????, ?????? ???????????? to Seoul – the place where everything started for Yepoda . This was a great opportunity to share an insider look at our journey and processes, offering full transparency into the roots of our brand. Sander ?? van Bladel and Veronika Strotmann shared their founding story and answered insightful questions throughout the trip. ?? ???????????????????? ???? ?????? ???????? ???????????????? ?? ??? ?????????????? ????????: A behind-the-scenes look at where our products are made, plus an exclusive sneak peek at upcoming launches. ???♀??????????? ???? ?????????? ??????????????????: Our skincare studio partner in Gangnam, offering high-tech skin diagnoses and personalized Yepoda facial treatments. ????????????????????????? ???????? ??-???????????? ???????????? ????. ??????: Sharing insider tips on current and future K-Beauty trends. ???????????????? ???????????? ?????? ?????????????? ??????????: A typical, must-have Seoul experience to end the trip on a high note! ?????? ?????????????? ?? This trip was an amazing opportunity to deepen relationships and also lead to great media features. Thanks to our diverse guests, we covered multiple media platforms - from print, online press, social media, and TV! Here are some of the first highlights: ??? ???? ????????????????????'?? insightful print article. ?????-??????????’?? TV feature on the trip, which aired last week! ???Cosmopolitan’s very nice reel on IG of the Comme Aesthetic treatment. ???????????????????????????’?? web article on the Korean masterclass. ???? ??????’?? founder interview with Sander & Veronika! ?????????? ???????????????? ?? ???????????? ?????????????????????? ???? ?????????? ?????? ??????????, ???????????????????? ???????? ?????? ??????????????, ??????????????, ?????? ?????????????????? ???? ?????????? ?????????????????????? ?????????? ??????????????.?? Thank you to Aline Perraudin (Santé Magazine), Sabah Kaddouri (Forbes France), Juliette Gour (HerStory), Victoria Hidoussi (Madame Figaro), Magali Bertin (Biba), Elise Poiret (Cosmopolitan), Philipp Wehsack (Vogue DE), Franziska Frank (Elle/Harper’s Bazaar), Tina Totic, Azzurra Digiovanni & Francesco Ranzenigo (X-Style), Priscilla Lucifora (NSS), susanna macchia (la Repubblica), and Valentina Sorrenti (Marie Claire IT) for participating on this trip. And of course, thank you to Nathalie LE COQ (Média / PR / Brand awareness) & Jeanne Lollic from Agence Ohlala! Repeat Groupe, Martina Caterina Monselli from mm studio and Kitty Sch?fer, without whom it would not have been possible to gather this amazing group of journalists. We are already looking forward to the next one!

???? ???? ?????? ???? ????????????: ?????? ?????????? ???????????????? ??????-???? ?????????? ?? We’re excited to announce the opening of our first-ever pop-up store in France, right in the heart of Le Marais, Paris. Following three successful pop-ups in Italy, ????’???? ?????????????? ???? ?????????? ?????? ?????????? ???? ???????????? ???? ???????? ???? ???? ?????? ???? ??????????????. ? ?????? ???????????????? ???? ?????? ?????? ???????? ????????????????????; ?????????????????? ?????? ???????????????? ?????? ?????? ???????????? ???????? ?????? ?????????? ???? ????????! Leveraging our already vibrant French customer base, we also attribute this success to a few key strategic elements. ?? ??????° ?????????????????????????? ????????????????: ? “???????????? ???? ???????????????????? ???? ??????????!" was a positive recurrent feedback we have received from partners and Paris-based contacts after ?????? ??????????-???????? ?????????????????? ???????????????? ???? ?????? ?????????? ??????????. Poster impact is often said to be difficult to quantify, but ???? ???????????????? ???????? ???????????????????????? ???????????????? ???????? ?????? ?????????????????? ?????? ?????????? ???? ?????????????? ?????? ??????????????! ? Exclusive pre-launch events to build excitement and engage our community: ? ???????????????????? ????????????: A strong selection of key content creators partners who created an instant hype around the store! ? ?????????? ??????????: Journalists joined us to explore the space, meet our founders, and dive deeper into the story and vision behind Yepoda and our pop-up concept. ? ???????????? ?????????? ????????????????: Our storytelling campaign on all our social platforms began with a teasing phase a week before opening, building curiosity and excitement within our French community. ?????????? ???????????????? ???????????????????? ???? ??????????????????, ?????????????????????? ???? ???? ?????????????? ??????????????????! We regularly communicate about our pop-up store activations and create trending social media content at the store. ?? ???????????? ???????????? ?????????? ???????????? & ??????????????: Moreover, the unique and immersive design of the store – brought to life by our incredible partners 23bassi – perfectly captures Yepoda’s word. ????????????, ?????? ?????????????????? ?????? ??????????: ? A free skin analysis with personalized skincare recommendations! ? Our signature Korean-style photo booth to capture memories. ? The exclusive “La vie en Rose” sheet mask, available only at 98 rue de Turenne! ? An immersive K-Beauty experience! We want to give a huge thank you to our amazing customers, the Yepoda team, and all partners who helped bring this vision to life. ????’???? ???? ???????? ???? ???? ?????? ???? ?????????????? ?????????? ???????????????? ???????? – so come by and experience Yepoda in Paris! ??? #Paris #Popup #KBeauty #Brandexperience ? Images: Adrien Daste (store), Mathieu GAILLARD (event pictures)

??? ???????????????? ?????????? ???? ??????????: ???????????? ?? ?????????????? ?????????? ???????????? ?????????? ?????????????????????????? ??? During the Beauty Week, we were honoured to take part in Hyundai Motor Company (?????) ?????????????????? ?????????????? ???? ????????????, their 100% electric city-SUV, in Milan. This collaboration showcased ???????????? ???????????????????? by bringing together two forward-thinking industries: ??????????????-???????? ???????????????????? ???????????????????? ?????? ????????????????????, ???????????? ??????????????????, ??????-???????????????? ??-???????????? ????????????????. At the event, we provided ???????????????????????? ???????????????? ?????????????????????????????? to our guests based on the results of our ????????-?????? ???????? ???????????????? and let them test our full range of ??????????, ???????????? ?????????????????? ???????????????? ????????????????. We are proud to have collaborated with Hyundai in ???????????????????????? ???????????? ???????????????????? and driving positive environmental change through innovation, bringing ?????? ???????? ???? ?????????? ???????????? ???? ??????????. As we had just opened the doors to our most recent pop-up at Milano Centrale, we could take advantage of both events ???? ???????????? ???????????????? ???????????? ?????????? ???????????? ? To a very successful week in Milan. ?????????? #Sustainability #Innovation #KBeauty #ElectricMobility #Hyundai #Yepoda #MilanPopUp

?? ???????????? ???????????? ????????: ???????????????? ?????? ?? ?????????? ?? As Yepoda continues to grow, so does our commitment to making a positive impact. This Pink October, we are incredibly proud to introduce a limited edition of one of our tinted nourishing balm: ?????? ?????????? ???????? – ?????????????? ???????? ?????????????? ??????????????. ?? From the start, Veronika Strotmann and Sander ?? van Bladel were clear in their vision – ???????????? ?????? ?????? ?????????? ???? ???? ???????? ?????????????? ???????????????? ??????????. Hence, we are very proud this year to raise awareness for Pink October. ???????????? ???????????? ???? ?????? ???????????? ???????? ???????????? ???????????? ?????????? ?????????? ??????????????????, and raising awareness is crucial for early detection, increased research funding, and building strong support systems for those affected.* ??????% ???? ?????? ?????????????? ???????? ???????? ?????????????????????? ???????????????? ?????????????? ???????? ???? ?????????????? ???? Association Etincelle Ile-de-France, a French NGO supporting women undergoing cancer treatment since 2004. Their holistic approach, amongst others, includes psycho-oncology, wellness workshops, and job reintegration programs, having already empowered nearly 3,000 women in their healing journey. ?? This initiative reflects our ongoing commitment to giving back and supporting those in need. ??????’?? ???????? ?? ????????????????????, ????????????????, ?????? ?? ??????????. ?? *World Health Organization #PinkOctober #BreastCancerAwareness #BeautyBeyondPink #SupportTheCause #YepodaForGood #TogetherForChange

???????? ????????????, ?????? ???????? ???????????? ???! ???? We are very happy to announce the opening of our ???????????? ??????-???? ???? ??????????, this time at Stazione Milano Centrale! ??? It feels like just yesterday when we launched our very first pop-up on Corso Garibaldi last December. Our first physical store experience was such a success that we quickly followed it with another in Roma Termini. Now, we’re excited to return to Milan, this time in one of Italy’s busiest locations, for five months! From ?????????????????? ????, ????????, ???? ???????????????? ????, ????????, you’ll find us at the platform level of ???????????? ????????????????, from 8 AM to 9 PM daily. Come join us and discover the best of K-Beauty in the heart of Milan! ?? #Yepoda #MilanoPopUp #KBeauty #GrowthJourney #Sustainability #Innovation #MilanoCentrale

???? ????????????, ??????????, ????????????: ?????????????????????? ?????? ???????????? ?????????????? ???? Did you know that the beauty industry is a ?????????????????????? ?????????????????????? ???? ?????????????? ??????????? Every year, ???????????????? ???? ????????????-?????? ?????????????? ?????? ???????????????????? end up in landfills and oceans, contributing to the ???? ?????????????? ???????????? ???? ?????????????? that harm marine life and ecosystems annually. At Yepoda, sustainability has always been at the core of what we do, and we never compromise on that. From the beginning, we've prioritized ??????-???????????????? ?????????????????? ??????????????????, ???????????? ?????? ?????????? ???????????????????? ?????? ???????????????????? ???????????????????????? ???????? ?????? ???????????? ?????? ?????? ????????????????! Naturally, developing refills for our products has been a key project – one we've worked on for many years – and it’s something our customers have been eagerly waiting for. That is why we’re so incredibly ?????????? ???? ???????????????? the launch of ???????????????????? ?????????????? ?????? ???????? ???? ?????? ???????????????? ???????????????? ??????????! All refill products will be in biodegradable pouches, besides The Bubble Double Refill that is contained in a bio-based plastic pouch due to the consistency of the product, allowing our customer to ????-?????? ?????????? ?????????? ???????????????????? ?????????? ?????? ??????????. This is an incredible achievement. ?? By switching your beauty routine to refillable products, research shows we ?????? ???????????? ?????????????? ?????????? ???? ???? ???? ????% compared to traditional packaging. Imagine the impact if just 10% of skincare users made the switch – ???????????????? ???? ???????????? ???? ?????????????? ?????????? ???? ???????? ?????? ???? ?????? ???????????? ???????? ????????! We’re hopeful that the cosmetic industry will continue to embrace these sustainable practices, encouraging more people to make refills a part of their daily beauty routines. Small steps, big impact – at Yepoda we are very proud to participate in these changes. ?? #YepodaRefills #SustainabilityInBeauty #EcoFriendlySkincare #PlasticFree

We had such an amazing day yesterday at H?tel Mahfouf ! Introducing Yepoda to Lena's community as well as meeting some of our existing French customers in person (for the first time!) was such a fulfilling experience. ??? A big thank you to SCREEN AGENCY for this amazing coordination & making this project come to life!??? To a very successful partnership Yepoda x H?tel Mahfouf’s Team. ???? Nous avons passé une journée incroyable hier à l’H?tel Mahfouf ! Faire découvrir Yepoda à la communauté de Lena ainsi que rencontrer une partie de notre communauté fran?aise (pour la première fois !), fut un réel plaisir. ??? Un grand merci à SCREEN AGENCY pour cette organisation impeccable !??? à une très belle collaboration Yepoda x Team H?tel Mahfouf. ???? chadia spahija #Partnerships #FrenchCommunity #BeautyIndustry #SkincareLovers #BrandExperience #Paris #Yepoda #H?telMahfouf

???Discover our 1% for the Planet donation of 2023 ?? At Yepoda, sustainability is at the heart of everything we do since the very beginning. In 2020, Veronika & Sander ?? made the decision to become part of 1% for the Planet, an incredible initiative founded by the creators of Patagonia. This means that Yepoda donates 1% of every order to selected environmental projects each year! We are very proud of this commitment and especially of seeing that the more we grow, the more we can support amazing organizations. With our 2023 donation, we were able to support the following NGO’s: Plastic Soup Foundation (3rd year in a row!): ?? Combats microplastic pollution in consumer and cosmetic products. The Surfrider Foundation Germany (2nd year in a row!): ??♂? Defends oceans and beaches via education, clean-ups, and advocacy. WWF (2nd year in a row!): ?? Preserves wildlife, habitats, and raises environmental awareness in over 100 countries. Coral Guardian (new partner!): ?? Protects and restores coral reefs through local community collaboration. It is always extremely rewarding to see our donations translate into tangible actions. This year, our support for Coral Guardian has led to the adoption of an entire reef in Indonesia, helping to restore endangered marine ecosystems in the Flores Sea! ?? At Yepoda, we're proud to be part of 1% for the Planet. It's our way of showing how much we care about the environment and sustainability. By supporting these important organizations, we're making a real difference and keeping our promise to protect the planet for future generations. Together, we're driving positive change and building a better, greener future. #Sustainability #1PercentForThePlanet #OceanConservation #CoralGuardian #YepodaCares #EcoFriendly #Skincare #Beauty