On The Hook is back, now hosted by YPM’s CEO, Keith Pape ?? GDC! In this kickoff ep Keith breaks down why non-endemic brands can’t afford to ignore the gaming audience. From key demographics to smart marketing strategies, he lays out why gamers are a prime target for advertising and how brands can authentically tap into this lucrative space. Dive in to the full ep on Youtube: https://loom.ly/vmr0jaE
YELLOWPIKE MEDIA
广告服务
South Pasadena，California 870 位关注者
A Social forward digital and content agency. We think there is a lot of power in No.
关于我们
As with our namesake, we’re a bit more aggressive than most are used to in an agency partner. We’re okay with that. We believe that the modern agency needs to live the strategy we suggest to our clients. Authenticity. If we think you are doing it wrong, we’ll tell you. We’ll argue with you. It’s the only way to make sure we are doing it right. Be passionate. If we don’t believe in the work, we’ll be honest and suggest you find someone else. If we don’t believe in every piece of work we do, how can we bring that to your community? It’s our mission to align ourselves with the right clients, that we can be successful for. Don’t expect soft results either. We know you have one job. Sell stuff (see website - LI made us change that word). It doesn’t matter what department you are in. It’s one business and one goal. Sell product. Ultimately you work for a company that needs to sell their products. We get that. If you are being told it’s about ‘likes’ or ‘views’ or ‘go viral, it’s bull and you need a new partner. It’s about selling your products. We know that with the right social strategy, the right content to fulfill that strategy, and the analytics to measure it, that we’ll test, iterate and ultimately use your budget with the greatest efficiency on the right channels and drive the awareness, growth and ultimately sales that your product or business needs. Do you still think that TV and Banner ads are going to do the trick with the same efficiency and effectiveness? It won’t. We’ll prove it.
- 网站
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https://www.yellowpikemedia.com
YELLOWPIKE MEDIA的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- South Pasadena，California
- 类型
- 私人持股
- 创立
- 2016
- 领域
- Social Media、Content and Video、Paid Media、Creative、Influencer Marketing、Creative Agency、Gaming、YouTube、Twitch、Instagram、TikTok、Production、Production Services、Events和Video Games
地点
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主要
获取路线
161 Pasadena Ave
Suite C
US，California，South Pasadena，91030
YELLOWPIKE MEDIA员工
动态
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The Golden Gate bridge is cool. Alcatraz is wild. And a cable car ride is always fun. But, the real reason I love San Francisco is for for Game Developers Conference! If you'll be at GDC between 03/17 and 03/20 let's get some face time set up on the calendar to catch up and see how YPM can help you make 2025 a great success. Schedule a meet up: https://loom.ly/bTVk12g
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DICE 2025 in Las Vegas is just weeks away! I'll be there February 11th to the 13th. If you will be too, I'd love to see you in person to catch up and talk about plans for the year. Grab some time on my Calendly at the link below and let's have a coffee or a meal or a drink or maybe even a morning workout! https://loom.ly/oX2phgc
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DICE 2025 in Las Vegas is just weeks away! I'll be there February 11th to the 13th. If you will be too, I'd love to see you in person to catch up and talk about plans for the year. Grab some time on my Calendly at the link below and let's have a coffee or a meal or a drink or maybe even a morning workout! https://loom.ly/oX2phgc
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Our CEO Keith Pape?? CES ?? DICE got a chance to sit down with an amazing panel during CES ADWEEK House and talk Personalization and AI!
What turns a simple click into acquiring new and retaining existing consumers? At ADWEEK House in CES, industry leaders explored how to harness AI-driven personalization to help brands in the commerce landscape go beyond surface-level interactions in order to build lifelong consumers. This conversation revealed how marketers can harness and troubleshoot these tools to deepen audience relationships and drive lasting impact. Presented with Fetch Group Chat Conversation?Leaders:? Melissa B., Chief Solutions Officer, Digitas?? Grace Dolan, CMO, GrandPad?? Rhonda Hiatt, CEO, M&C Saatchi Consulting?? JiYoung Kim, COO, GroupM NA?? Kay Madati, Founder & Presdient, K.M. Media Consultancy?? Michael Liu, EVP, Head of Innovation, Carat US?? Christopher Nurko. ( He/Him/His ), Global Director, Brand Integrity & Experience, DDB?? Keith Pape?? CES ?? DICE, CEO, Yellow Pike Media?? Marc Simons ??, Co-founder, Giant Spoon?? Shiv Singh, Co-Founder, AI Trailblazers?? Ajit Sivadasan, President & Global Head of DTC, Lenovo?? Laura Tron, SVP, Clients, DEPT??? Alison Shiver Head of Global Marketing, M&C Saatchi Consulting?? Sabrina Sirhal, Senior Director, Digital Media, Monster Energy?? Robin Partenheimer Wheeler, CRO, Fetch?? Chris M. Williams, CEO, pocket.watch Photo credit to Motion Stills Multimedia LLC?
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How can you tell a new year has really arrived other than that massive (insert vice here) hang over? Getting ready for CES in Vegas of course! If you'll be there between Jan. 7-10 find some time on my calendar at the link and let's talk about all the exciting things in games coming in 2025. Schedule a meet up: https://loom.ly/DWAEy0E
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How can you tell a new year has really arrived other than that massive (insert vice here) hang over? Getting ready for CES in Vegas of course! If you'll be there between Jan. 7-10 find some time on my calendar at the link and let's talk about all the exciting things in games coming in 2025. Schedule a meet up: https://loom.ly/DWAEy0E
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Need a little warmth this holiday season? Ditch the yule log and check out Jewelianna Ramos igniting the conversation (and herself) in this fiery stunt story from On The Hook! ?? Full ep here: ??: https://loom.ly/ppUM-tg ??: https://loom.ly/bnZ34hU
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Annyong! On this episode of On The Hook, we chat with Justin Lee, who famously played Annyong Bluth on Arrested Development! We explore his journey from Bluth family chaos to voicing a samurai in the epic video game Rise of the Ronin, his experiences as an MMA fighter, and his current role as CEO of Ay Papi Co. Don’t miss this action-packed episode! Full ep here: ??: https://loom.ly/ppUM-tg ??: https://loom.ly/bnZ34hU
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In this episode of On The Hook, we flip the script on Jared Hernandez —our resident actor, video editor, associate producer, social media producer, producer of this podcast and yes, the one who's currently writing his own caption ??. Tune in to hear about his creative journey from in front of the camera to behind the scenes, and how YPM helped him take the leap! Check out the full ep here: ??: https://loom.ly/ppUM-tg ??: https://loom.ly/bnZ34hU