Yellow Lime Creative

We're closing a day early for plenty of friends and family time this Thanksgiving week. ?? Don't worry, we'll be back next week filled with turkey, pumpkin pie, mashed potatoes and more ????

Ever thought of your business as a person? ?? This exercise can help uncover the heart of your brand identity! Answering these questions makes it easier to craft a brand that feels authentic and connects with your audience. ??

Let’s be real—when you’re building a brand, it’s tempting to obsess over the flashy stuff: logos, color palettes, and that chef’s kiss tagline. But here’s the kicker: all of that magic falls flat if you don’t know who you’re talking to. Enter marketing personas—the unsung heroes of brand strategy. They’re like your brand’s ultimate cheat code for connecting with your audience. Read on in our latest blog! https://lnkd.in/gmiUKixN

Let's dive into the colorful world of Google Ads! Here are a few of our favorites: ?? Performance Max: All-in-one automation to maximize reach across Google’s entire inventory, delivering real results. ??? Display Ads: Visually engaging ads that keep your brand top-of-mind, reaching audiences across millions of sites and apps. ?? Local Services Ads: Perfect for local businesses – connect directly with customers looking for services nearby, boosting visibility. ?? Search Ads: Reach high-intent customers at the moment they're searching, with targeted ads that respond to specific needs. ?? Video Ads: Captivate and engage through YouTube and other Google partner sites, bringing stories to life through video. ?? Shopping Ads: Showcase products in an interactive format to help customers find exactly what they're looking for. From visuals to video to performance-driven campaigns, these ad types help us craft strategies that convert!

All aboard the Yellow Lime Express! ???? We're on track for creativity, full steam ahead! ????

At a glance, Maybe Joe's Junk Removal may seem like another junk-hauling business, but spend a few minutes talking to Joe, and it’s clear this business is built on connection, service, and community. Joe, along with his wife Chantha, didn’t just take over an existing junk removal business—they embraced it and created a wave of impact for their community.

We're excited to be partnering with the Michigan West Coast Chamber of Commerce to help small businesses learn more about social media!

Let's talk audiences! ??♀? We all know you can define your audience based on demographics, behaviors, and interests. But have you tried a retargeting strategy that connects with users who’ve interacted with your business or visited your website? Lookalike Audiences are another handy tool. When creating this audience, you can base it on your best customers to reach new people who are similar to your existing audience. There are many options and tools to explore when it comes to audiences in Meta. If you need a guide, we are here to help! ??

Let's get organized! When planning your website, start with these essentials. ????

We’ve got some big news at Yellow Lime: we’ve officially moved up in the world (literally!). After a few years of operating out of Alex’s den at her home and then taking the leap in our first cozy office in the basement of the Hungerford Building on 16th Street just last year, we’re now stretching out our legs in a larger suite on the third floor! ?? This move isn’t just about new walls and windows; it’s a celebration of growth. Over the past year, our team of creative women has expanded, and we’ve had the pleasure of collaborating with some amazing local partners. Our new space gives us even more room to brainstorm, dive into projects, and bring creative ideas to life—all to help businesses and nonprofits around here thrive. Now that we’re settling into our new digs, we’re more energized than ever to keep growing, take on fresh projects, and support the Holland business community. To those of you who have been along for the ride, thank you from the bottom of our deep deep hearts. ??