Yahoo Advertising

Yahoo DSP is ushering in 2025 as the Year of Choice & Control for advertisers. With privacy-first solutions, dynamic creative optimization, and cross-channel measurement tools, we’re giving marketers the reins to design campaigns that truly resonate. Check out Yahoo DSP’s GM, Adam Roodman's thoughts on what marketers can expect in 2025 in AdExchanger: https://lnkd.in/e-7w7x-N

Excited to share that Yahoo CRO Rob Wilk is one of the newest members of the Ad Council's Board of Directors!

Happy Halloween! ?? This June, we launched?Yahoo Blueprint Performance, supercharging our AI engine for advertisers. Since then, it’s driven spooky-good results: ??? Entertainment: 56% more impressions at 44% lower eCPM ?? CPG: 34% more clicks at lower CPC ?? Insurance: 35% lift in quote starts, 27% lower CPA As AI becomes the “ghost in the machine,” Yahoo Blueprint Performance is demystifying its power. Check out our blog to treat yourself to the details!?

Yahoo DSP ?? GeoEdge: Celebrating a new chapter in digital ad safety!?Together, we're embedding powerful safeguards for malvertising protection and enhancing user experience directly within Yahoo's infrastructure—paving the way for a safer, more secure digital environment! "Security and user trust are at the core of what we do at Yahoo DSP. GeoEdge’s innovative ad security technology allows us to proactively prevent harmful ads from reaching our users and maintain a trusted environment for advertisers and publishers. This partnership allows us to stay ahead of evolving risks while ensuring that our ad inventory remains secure and compliant," - Giovanni Gardelli, VP Ads Data Products, Yahoo DSP. More about the partnership here: https://lnkd.in/eeXUJvJx #adtech #digitaladvertising #programmatic #advertising

A look at Yahoo's integration with Snowflake Data Clean Rooms and its AI strategy ?? Joshua John, Senior Director of Product Strategy at Yahoo, chats with "Data Cloud Now" anchor Ryan C. Green about AI, changing consumer behavior, and a significant integration with Snowflake Data Clean Rooms it has undertaken to make it easier for advertisers to onboard their data onto Yahoo DSP and leverage Yahoo ConnectID.

We are incredibly proud to announce that one of our own, Miles Brehm, has been recognized in the 2024 Ad Age 40 Under 40 list! ??? Miles has been an integral player in helping to drive Yahoo DSP’s success in shaping the future of digital advertising. Huge congratulations, Miles, on this well-deserved honor and recognition for all that you have done!? Check out the full list here: https://lnkd.in/grjjFABH #AdAge40Under40 #YahooAdvertising #Innovation

We’re excited to announce a significant milestone for Yahoo Identity Solutions! Our popular identity solutions suite is now widely available through leading SSPs and header bidding marketplaces, including Amazon Publisher Services, InMobi Advertising, Magnite, and PubMatic as launch partners. This expansion enables publishers to recognize their audiences better and optimize monetization without third-party cookies. Read more here:?https://lnkd.in/evpi3cGQ

That’s a wrap! ?? Advertising Week New York was an incredible experience filled with insightful discussions and meaningful connections. ??? Connect with us to learn how Yahoo's solutions & data can help you! ?? #AWNewYork24 Beau Ordemann Alia Lamborghini Giovanni Gardelli

??Tomorrow, we’re diving into advancements in CTV targeting and the rise of podcast programmatic ads. Don’t miss Yahoo’s Beau Ordemann and Chandra Cirulnick on stage at Advertising Week! ??Join us: https://yhoo.ly/47VVZnW #AWNewYork24 Yahoo Advertising DISH Network LiveRamp Goodway Group Hearts & Science Libsyn Ads Magnite

Our customers rank us the #1 DSP for performance and customer service. The industry agrees. Come find out why. https://yhoo.ly/4eFMb3q