Yahoo DSP

Turning 30 this year, Yahoo still wants to be known as a snug harbor online. It is one of the signals the company’s newly reconfigured sales team is sending to advertisers who are dealing with an internet still rife with frightening pockets of ad inventory.

Match rate has long been the standard for advertiser audience targeting. But in today’s fragmented identity landscape, if you still use match rate to reach your audiences, you’re missing the full picture. Emily Ray, our Senior Director of Business Development, breaks down why reach rate is the key to scalable, privacy-first targeting. Because, in a world of evolving data signals, the right metrics make all the difference. ?? https://yhoo.ly/43lrh7s #Advertising #DigitalMarketing #ReachRate #MatchRate #PrivacyFirst #CampaignSuccess

Leadership isn’t just about responsibility—it’s about accessibility, integrity, and connection. Our SVP, Alia Lamborghini, shares how mentorship and asking the right questions build stronger teams and better leaders on SiriusXM Media’s Pass the Mic podcast. ??? Listen in: https://yhoo.ly/4kERxQx #PassTheMic #Leadership #Accountability #Mentorship #YahooDSP

The future of TV is here, and we’re proud to partner with Inspire Brands—home to Dunkin’, Sonic, Buffalo Wild Wings, and more—to revolutionize media buying with unparalleled transparency and control. The results speak for themselves. ?? ?? https://yhoo.ly/3RiX8OM #YahooDSP #ProgrammaticTV #AdvertisingInnovation #InspireBrands #CTV #DigitalTransformation

Your brand's performance is our top priority. Yahoo Blueprint Performance, our AI-powered performance engine tailored to you, saw an opt-in rate of 75% in just 6 months. ?? See why our customers name us their top DSP year after year. https://yhoo.ly/3RbGm3W #YahooDSP #AI #AdTech #Marketing #DigitalAdvertising #ProgrammaticAdvertising #HighestRatedforaReason

The growth of connected television audiences has implications for marketers and their upfront strategies, and a partnership with Roku addresses that trend, Beau Ordemann, head of advanced television at Yahoo DSP, says in this interview at the #BeetRetreatPR. ??? Special thanks to our friends at Cognitiv, Index Exchange and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/ea4pR6az) and much more! #ctv #tvadvertising #upfrontsales #mediabuying 4 months away! Join us at the Beet Retreat Berkshires ??? https://lnkd.in/ewhG-SSV

Yahoo DSP has once again received TAG Platinum Status, reaffirming our commitment to transparency, brand safety, and quality in programmatic media. ?? Our partnership with TAG ensures advertisers have peace of mind when making informed buying decisions in a complex programmatic marketplace. #Yahoo #TAGPlatinum #ProgrammaticAdvertising #BrandSafety #AdTech

As third-party cookies and device IDs become a thing of the past, traditional campaign measurement methods no longer paint the full picture. So, what can a marketer do? ?? Marco Parente, Director of Product Management, Measurement & Identity, has the answers to help bridge the measurement gap and empower smarter, data-driven decisions. https://yhoo.ly/4bvlKwX #Advertising #Measurement #Privacy #AI #RetailMedia #FirstPartyData #Yahoo #DigitalMarketing

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30 days, 30 different AI design tools. ?? Which ones help you take your advertising creative to the next level? Yahoo Creative designer Pam Earle put them to the test. https://yhoo.ly/4bhCXK8