Yahoo DSP

Leadership isn’t just about responsibility—it’s about accessibility, integrity, and connection. Our SVP, Alia Lamborghini, shares how mentorship and asking the right questions build stronger teams and better leaders on SiriusXM Media’s Pass the Mic podcast. ??? Listen in: https://yhoo.ly/4kERxQx #PassTheMic #Leadership #Accountability #Mentorship #YahooDSP

The future of TV is here, and we’re proud to partner with Inspire Brands—home to Dunkin’, Sonic, Buffalo Wild Wings, and more—to revolutionize media buying with unparalleled transparency and control. The results speak for themselves. ?? ?? https://yhoo.ly/3RiX8OM #YahooDSP #ProgrammaticTV #AdvertisingInnovation #InspireBrands #CTV #DigitalTransformation

Your brand's performance is our top priority. Yahoo Blueprint Performance, our AI-powered performance engine tailored to you, saw an opt-in rate of 75% in just 6 months. ?? See why our customers name us their top DSP year after year. https://yhoo.ly/3RbGm3W #YahooDSP #AI #AdTech #Marketing #DigitalAdvertising #ProgrammaticAdvertising #HighestRatedforaReason

The growth of connected television audiences has implications for marketers and their upfront strategies, and a partnership with Roku addresses that trend, Beau Ordemann, head of advanced television at Yahoo DSP, says in this interview at the #BeetRetreatPR. ??? Special thanks to our friends at Cognitiv, Index Exchange and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/ea4pR6az) and much more! #ctv #tvadvertising #upfrontsales #mediabuying 4 months away! Join us at the Beet Retreat Berkshires ??? https://lnkd.in/ewhG-SSV

Yahoo DSP has once again received TAG Platinum Status, reaffirming our commitment to transparency, brand safety, and quality in programmatic media. ?? Our partnership with TAG ensures advertisers have peace of mind when making informed buying decisions in a complex programmatic marketplace. #Yahoo #TAGPlatinum #ProgrammaticAdvertising #BrandSafety #AdTech

As third-party cookies and device IDs become a thing of the past, traditional campaign measurement methods no longer paint the full picture. So, what can a marketer do? ?? Marco Parente, Director of Product Management, Measurement & Identity, has the answers to help bridge the measurement gap and empower smarter, data-driven decisions. https://yhoo.ly/4bvlKwX #Advertising #Measurement #Privacy #AI #RetailMedia #FirstPartyData #Yahoo #DigitalMarketing

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30 days, 30 different AI design tools. ?? Which ones help you take your advertising creative to the next level? Yahoo Creative designer Pam Earle put them to the test. https://yhoo.ly/4bhCXK8

All Moms are heroes - today, they're also winners. Yahoo DSP?congratulates the?ADWEEK 2025 Working Mothers of the Year!? ?#sponsored Chioma Aduba Ankita AGARWAL Sarah May Bates Ashley Cahill Lindsey Cox Nelson, MBA Lindsey DiGiorgio Brie M. Renee Siemak Claude Silver Serena Thadani-Anthony Caryn Banchek Nancy Benter Diana Bojaj Kimberly Brown Oredugba Kate Clough:? Molly Finnerty Amber Guild Tracy-Ann (Goodwin) Lim Stacy McCarthy DeRiso Amanda Mollet Abbey Berryman Lizzie Collins Soche Picard Linda Villani

ICYMI! Yahoo’s Chief Revenue Officer?Rob Wilk joined the?AdTechGod ?? Pod to?share lessons from his 30-year ad career—tune in to hear more about:? ? - Yahoo’s cultural revival & return of top talent - How AI is driving smarter advertising - The power of relationships in business Don’t miss this conversation! Listen now:?https://yhoo.ly/4hUDxzE