XR2Industry

????????????’?? ???????????????????? ???? ?????????????? ???? ???????? ?????? ?????????????????????????? ???????????????????? Europe is committed to improving the quality of life of its citizens and fostering the growth of businesses based on the continent. This commitment must be addressed from all perspectives and with all available tools, including emerging virtual and augmented reality technologies, by exploring their real-world applications. In this context, the European Commission recently convened public and private organizations to discuss virtual worlds and generate ideas for future joint efforts. The institution hosted a meeting of the Virtual and Augmented Reality Industrial Coalition, bringing together more than 110 participants from 80 public and private organizations for a day of discussions and constructive proposals. According to Yvonne Volman, Director of the DG CNECT (Directorate-General for Communications Networks, Content and Technology), the EU's priorities include enhancing the competitiveness of SMEs, simplifying administrative procedures, and establishing a new multiannual financial framework designed to facilitate support for research and innovation. Rehana Schwinninger-Ladak and Anne Bajart, heads of the Interactive Technologies Unit, outlined the foundations of the Virtual Worlds Partnership, which aims to develop and promote a thriving industrial and end-user ecosystem within the EU. This ecosystem will cover all aspects of the value chain, engage with individuals and society, and encourage active participation in these Virtual Worlds. During this event, I had the opportunity to present the XR2Industry project, which specifically seeks to adapt virtual reality to industrial needs by developing advanced prototype solutions to address common challenges in areas such as assembly, maintenance, remote operations, training, design, and logistics—while keeping worker well-being at the core of the production process. Among the various consortium members driving this project, the Universitat Politècnica de València (UPV) and LabLENI play a crucial role in assessing the impact of this Industry 5.0 transformation on workers, a paradigm we are actively promoting within the European Union. Public-private collaboration and real societal needs must guide the European Union’s approach to developing and fostering research in these emerging technologies. The practical applications are vast, and only through collaboration and public debate can Europe position itself at the forefront of both technological and social advancements. More info about our project: https://xr2industry.eu/

Meeting Commissioner Ekaterina Zaharieva’s Cabinet at BeCentral was an opportunity to exchange ideas on Europe's innovation landscape. With a strong focus on supporting startups, research, and industrial competitiveness, the Cabinet’s mission aligns closely with our day-to-day at Altheria. A good example is XR2Industry, a European initiative accelerating the adoption of XR across sectors. By strengthening interoperability, standardisation, and industry collaboration, we are literally building a more competitive and connected XR ecosystem in Europe. Through XR2Industry, we’re working with Lynx Mixed Reality, SupportSquare and a whole bunch of partners to: ? Improve interoperability and standardization for XR solutions ? Support SMEs and mid-cap companies in scaling their innovations ? Advance sustainability by reducing physical risks and resource consumption through immersive training The second XR2Industry call for proposals is open until February 18th, offering up to €275,000 in funding for projects that drive XR innovation forward. More details in the comments!

As promised... ?? #BeyondXR Cluster organises the webinar with the XR5.0 Project entitled "Human-Centric Technologies and Applications for the Future of Extended Reality." ?? ?? Date: March 20, 2025 ? Time: 13:00 CET ?? Online Event ? FREE Registration: https://lnkd.in/dnCpsyNM #BeyondXR Cluster presents the 4th XR Cluster Webinar! ?? This insightful session will explore the transformative role of adaptive and human-centric technologies in shaping the next generation of Extended Reality (hashtag #XR) applications across key domains such as ?? education, ?? culture, and ?? industry. ?? See more details and the webinar's agenda here: https://lnkd.in/dUwCbTMz #XRProjectsCluster #Webinars #Innovation #XR50 #BeyondXR CORTEX2, XR5.0 Project, XR4ED, Master_XR, HECOF Project, Augmentor Partners project, XR2Learn, Sermas, TRANSMIXR, GenAI4ED Project, XR2Industry

?? Exciting Milestone for XR2Industry! ?? We are proud to announce that XR2Industry is now officially part of the #BeyondXR cluster ?? This marks a major step forward in our mission to drive innovation in immersive technologies for industrial applications. By joining beyondXR, we gain access to a thriving ecosystem of experts, innovators, and companies pushing the boundaries of VR, AR, and XR. ? What does this mean for us? ?? Greater collaboration with leading XR experts and industry pioneers ?? Cross-communication with the cluster ?? More opportunities to develop real-world XR applications for industry ?? A stronger network to scale our impact on manufacturing, training, and operations At XR2Industry, we are committed to delivering scalable, high-impact immersive solutions that transform the way industries operate. With the support of beyondXR, we are more driven than ever to explore new possibilities and unlock the full potential of extended reality in industrial environments. A huge thank you to our team, partners, and the entire XR community for believing in this vision. We are excited for what’s ahead—let’s build the future of XR together! ???? #XR2Industry #BeyondXR #XRInnovation #Industry40 #VR #AR #ImmersiveTech #FutureOfWork

?? Spotlight on XR2Industry: Interview with LabLENI’s Director - Mariano Alca?iz ????? We had the pleasure of interviewing Mariano Alca?iz, a seasoned expert with 25 years of experience, Director of the Institute for Research on Human-Centered Technology and LabLENI, about his vision for XR2Industry and the future of Extended Reality (XR). ?? LabLENI’s Role in XR As a leading R&D center, LabLENI specializes in biomarkers of human behavior using immersive VR simulations, biosignal processing, and cognitive computing. Their innovations are transforming mental health, neurorehabilitation, consumer behavior, and human resources. ?? XR Market Growth & European Leadership The global XR market is set to skyrocket from $128.8B in 2024 to $2.5T by 2033 ????. In Europe, XR could create up to 2.4M jobs by 2025, with SMEs playing a crucial role in this revolution. ?? LabLENI’s Contribution to XR2Industry As a coordinator, LabLENI aims to drive: ? A European standard platform for XR in training & remote maintenance ? The growth of a leading European HMD manufacturer (Lynx) ? The sovereignty of European companies in XR. ?? Challenges & Future Goals The key challenge? Developing a competitive European HMD and developing a standard platform for XR to rival products from Asia & the USA. ?? Exciting times ahead for XR in Europe! Stay tuned for more insights. #XR #ExtendedReality #Innovation #LabLENI #XR2Industry #VirtualReality #Lynx #HMD #DigitalTransformation #TechLeadership

?? Open Call 2 for XR2industry is Here! ?? We are thrilled to announce the launch of Open Call 2: Software Integration for the XR2industry project! This is your chance to join the forefront of innovation and contribute to transforming industries through cutting-edge XR technologies. ?? What is Open Call 2 About? We’re looking for bold ideas and innovative projects that leverage XR to tackle real-world challenges in industries ?? Why Participate? Selected participants will gain: ? Funding to bring your ideas to life. ? Access to cutting-edge XR tools and resources. ? Mentorship from leading experts in XR and industry. ? The opportunity to showcase your project to a network of industry leaders and stakeholders. ??? Submission Deadline: 02/18/2025 ?? How to Apply: Visit https://lnkd.in/eEU3AeXf for full details and submission guidelines. Join Us in Shaping the Future of XR Whether you’re a startup, researcher, or industry leader, we want to hear your ideas! Together, we can drive innovation, solve complex challenges, and create impactful solutions for a better tomorrow. ?? Have Questions? Reach out to us or visit our website for more information. Don’t miss this opportunity to be part of the XR2industry revolution! #XR2industry #OpenCall2 #Innovation #ExtendedReality #Collaboration #DigitalTransformation #EuropeanProjects

?? Mark your calendars! ?? On ?? September 12th, 2024, from ? 13:00 to 15:00 CET the webinar?“The Ultimate Fusion: Extended Reality Meets Artificial Intelligence”?will showcase the latest research and innovation at the intersection of Artificial Intelligence and Extended Reality! ?? Hear from esteemed researchers and innovators as they showcase cutting-edge advancements and insights leveraging #XR and #AI technologies. ?? Register now to secure your spot and be part of a dynamic discussion shaping the future of technology! ? ? FREE REGISTER here: https://lnkd.in/dva_VT_r ?? See more details for the webinar here: https://lnkd.in/dyEK5fWR #XR50 #webinar #innovation #education #industrialapplications XR4ED | Master_XR | XR2Industry | MOTIVATE XR | augMENTOR project Maria Vlastara Fotis Liarokapis Mariano Alca?iz Raya Elena Letrado Camello Alexandra Malouta Reza Dabirian Andromachi Filippidi Panagiotis Karagiannis Nuria Pelechano Vassilis Komis John Soldatos _____ GFT Technologies Almer Technologies KUKA TAP Air Portugal Siemens SPACE HELLAS S.A. SCHMIDT + HAENSCH EKSO Srl Servizi e tecnologie nodig oculavis Hololight ImmersiveLives Lda Synelixis Solutions SA LeanXcale UBITECH Unparallel Innovation, Lda University of Piraeus Instituto Piaget CYENS Centre of Excellence The Open Group CORCOM IT Law Consulting University of Applied Sciences and Arts of Southern Switzerland Switzerland Innovation Park Biel/Bienne Ltd. LNS GROUP - LNS MANAGEMENT

To all European XR innovators : the XR2Industry 1st Open Call for Hardware enablers will select up to 7 European Developers of XR components (MidCaps or SMEs) to define the XR hardware reference platform for the Industry 5.0. Up to 500k€ can be awarded for selected participants. More information and application here : https://lnkd.in/eEU3AeXf