Game day impact, all year long. ?? XR Extreme Reach’s Kevin Arrix recently shared insights on how brands can elevate their impact year-round, not just during the Super Bowl, by leveraging AI and data for smarter creative intelligence. During an AdWeek session with leaders from Instacart, Wasserman, the New Orleans Saints, and more, Kevin highlighted how brands now have the tools to analyze every element of an ad—imagery, messaging, talent—to see what truly drives results. It’s no longer just about reaching the right audience but understanding exactly what resonates. Smarter insights. Better creative. Bigger impact. ?? #XR #CreativeIntelligence #CreativeExcellence?
#ADWEEKHouse | The #SuperBowl, and its marketing blitz, comes but once a year. But its high-impact ads can offer insights into maximizing inclusivity, effectiveness, and efficiency all year. An all-star panel of industry leaders shared some of that intel at ADWEEK House. Presented with XR Extreme Reach Data and AI have become the most powerful tools to amplify both creative and strategy, Kevin Arrix, chief growth officer of XR Extreme Reach, told the audience. “If you’re trying to reach a specific audience, whether it’s African-American or Hispanic, you want your spot to reflect who you’re trying to reach,” he said. “You want your message to resonate with them and reach them at the moment they’re paying attention to you. There are more tools and data to maximize that now, whether it’s a Super Bowl ad or everyday marketing.” In sports advertising that targets women, that might translate into using real-time data to shift messaging, said Danielle Kushner Smith, VP of Wasserman’s women-focused consultancy The Collective. “In sports advertising, we went from telling women what they should be doing or feeling to using real-time data to include them in the conversation. It’s a simple tagline, two or three words, but changing the approach in real time has been monumental, and results have been astronomical.” Read more about the session here: https://adweek.it/4i03I88 Thanks for joining us: Kevin Arrix?- XR Extreme Reach - Chief Growth Officer Nancy Gold?- New Orleans Saints and New Orleans Pelicans - Vice President, Brand Strategy Anthony Hutchinson?- TMP Multi-Channel Wellness Corporation - Chief Executive Officer Laura Jones?- Instacart - Chief Marketing Officer Will Lee?- ADWEEK - Chief Executive Officer Jan Liebchen?- M&T Bank - Head of Brand Kellie Pean?- Brand New - Co-Founder and Chief Executive Officer Danielle Kushner Smith?- Wasserman - Vice President, The Collective Desiree Sanchis?- Beliv - Vice President, Marketing