Xpedition转发了
This Women's History Month on #InternationalWomensDay, I'm reflecting on the immense talent of the women at Xpedition, and the critical role they play in creating authentic marketing. Their contributions are essential in reaching the breadth of audiences clients need to be successful yet women remain significantly underrepresented in senior leadership roles across the U.S. At Xpedition, we're committed to being part of the solution. With those who identify as women comprising 62% of our team and 64% of leadership, we're experiencing firsthand how diverse perspectives enrich our creative and strategic processes. This diversity directly translates to better work and more impactful campaigns. We're proud to have contributed to a team that reflects the audiences we aim to reach, and I am incredibly grateful for their dedication and expertise. Let's not just talk about change – let's actively create it. This International Womens Day, commit to removing barriers and fostering opportunities for women in your own organizations. Here’s a few ideas to get you started: ?? Women are disproportionately responsible for care for children and aging parents. Can your work day or remote work policy be flexible for women to accommodate their families? ?? 62% of women over 25 in the U.S. do not have a four-year college degree. Can you review your degree requirements and find flexibility for those who may not have attended or finished college? ?? Women are less likely to ask for referrals than men. If you find this is true in your referral structure, are there ways to reach out to women rather than depend on people asking for the referral? Read more from the McKinsey & Company Women in the Workplace 2024 report ?? https://mck.co/3ZmEcRH