Ready to DTR (define the relationship) with your Latine consumers? ?? Are we soulmates, or just a casual fling? Digo, with $3.4 trillion in spending power, we Latinos aren't just a vibe—we're the new mainstream. ?? But here's the tea : 'Culturally relevant' isn't the same as culturally connected. Are you really building a long-term thing or just swiping right on trends? At xolo, we're like Bumble—but for brands trying to make it official with Latinos. We are a collective of cultural "crafters" (yes, it's a word)... We hook you up in meaningful ways through a thoughtful and intentional process that allows you to become "a thing" with your Latine consumer (#relationshipgoals). So, instead of waiting downstream of culture to chase a trend or an ‘authentic’ piece of content, bring your brand upstream to the workshops and studios, recording booths and Latine-led film crews when we partner your Brand with the right in-culture creators from our xolo collective crafting culture right now. xolo: We matchmake your brand with legit Latine content creators ?? Our sweet spot: - ?? Mixology - ? Sports - ?? Foodies - ?? Lifestyle Follow us for more dating tips at www.xoloagency.com #LatinidadIsNotAFad #NoOneNightStands #DateIntentionally #InfluencerMarketing #RelationshipGoals #HispanicAdvertising #CulturallyConnected #MulticulturalAdvertising #ContentCreation Source: The Role of the US Latino Community in the US Economy 2023 OFFICIAL LDC U.S. LATINO GDP REPORT (6th annual edition)
关于我们
xolo is a creative agency focused on the Latine community with a uniquely curated collective of in-culture creators. By partnering with real wavemakers on key cultural touchpoints: sports, mixology, food, health, wellness and more—your brand goes from chasing culture to cultivating it. With a culture-first approach to content creation, our focus is first and foremost on curating cultural paragons who are at the pulse of inception. Our differentiated process organically allows noteworthy and award-winning storytellers to breathe life into your brand in a way that it becomes something for us, never aiming to just be relevant, but to truly “become”. At xolo, we shapeshift brands into Latinidad in memorable ways. We don’t ride waves, we make them. Embrace your xolo.
- 网站
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www.xoloagency.com
xolo.的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- Austin，TX
- 类型
- 自有
- 创立
- 2024
- 领域
- content strategy 、content marketing、marketing campaigns、media production 、go-to-market strategy、creator network、paid social、media distribution strategy、branding、graphic design、influencer marketing、digital media、hispanic market和creative strategy
地点
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主要
获取路线
US，TX，Austin
xolo.员工
动态
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?? Mexicanisms 101 con Rudo y Cursi ----- Gael García Bernal and Diego Luna’s latest project, “La Máquina,” is Hulu’s first Spanish-language series. And what a way to show up... bravo Hulu! The depiction of what we like to call "mexicanness" is legit and masterful. From script, to humor, to photography... a not to miss. And thank you Nick Ducassi for this gem of an interview. We see you. ?? Credit:?@ducassi Nicholas Ducassi ?? You can watch?@lamaquinahulu?now on?HULU and DisneyPlus #LaMaquina?#Boxing?#TV?#Television?#Hulu?#Mexico?#Funny?#Drama #Latinidad #Authenticity
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Shhhh. #xolocollective #xolospeakeasy #MexicanCocktailCulture ?? #mezcal #tequila #jamaica #ShakingThingsUp #Latinidad #WorldClass #Trendsetting #Humpday #Authentic #Mexican PSA: Coming soon to a feed near you.
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What if curiosity didn't kill the cat after all and actually helped it thrive? ?? #WeStandByThis
As Hispanic Heritage Month comes to (almost) a close, sharing this relevant piece by Isaac Mizrahi. “I don’t think people are curious about Latinos, legitimately curious, not just superficially. There’s a certain invisibility and neglect that makes the lack of investment in this market, despite the metrics, acceptable to too many. So, if I could wish for one change/transformation it would be for marketers to be fiercely curious about Latino culture, the diversity within the diversity – and curious about what makes this community tick and what insights can help a brand connect, and not just short-term, but for generations to come.” -Rochelle Newman-Carrasco #hispanicheritagemonth #marketing #hispanicmarketing
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???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????.??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????…???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????.???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????,?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????.??????????????????????????????????????????????????????????????????????????????????????????????????????????????,???????????????????????????????????????????????????????????????????????.????? ? ?–???????????????.????????????????????????????????????????????????????????????????????????????????????????????????.? #Heritage #RealCulture #Legacy #AnOdeToCreatives #HispanicMarketing #Latinidad xolo credits: Fox Mederos Mariángela "Beba" Guzmán Favela
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This. ??
Join us for Mixed Masses: When Multicultural Becomes the Majority, where industry leaders explore the future of marketing in an increasingly diverse world. As multicultural audiences become the majority by 2050, brands must rethink "general market" strategies and engage a broader, more diverse consumer base. Our expert panel will unpack the challenges and opportunities in connecting with these shifting populations. Don’t miss this insightful conversation! Moderator: Pepper Miller, Recognized Black American Consumer Market Researcher, Thought Leader, Author, Storyteller Speakers: Tiana Conley, Vice President Global Portfolio Strategy, Mars Francis Coyne, Brand & Culture, Redscout Tiffany Dorris, Vice President, Insights & Multiplatform Analytics, Paramount Michelle McAlister, Senior Director of Marketing – Lay’s https://lnkd.in/gnz_52_h #SheRunsIt #Marketing #MulticulturalMarketing #IndustryInsights #Chicago Infillion SiriusXM Media Meta
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*????????'?? ??????????????????* ---> ?????? ?????? ?????????? ?????????????????? ???????????????? ?????????????? Latinidad has been up leveling the mainstream for ages. 'Tis the season to talk heritage. We'll take it upon ourselves to show how the mainstream is #LatinoEncrypted. ??????????????, the ?????????????? ?????????? ???? ???????????????? ??????????????????????????, ?????????????? ???????? ???? ?????? ???????? ???????????????????????? ?????????? ???? ?????? ???????? ?????????????? ???? ???????????????????? ???????????????????????????????? ???????????????????????? ???? ???????????????? ?????????????? ‘???????????? ????????????????’. ??????????????’?? ?????????? ???????????????? ?????????? ???????????? ??????????????, ???????? ???????????? ?????? ???????????? ?????? ????????????????????????, ???? ???????????? ?????????????????? ???????? ?????????????????????????? ???????? ?????? ?????????????????? ?????????????????????? ?????? ????????????. He ?????? ???????????? ?????????? ???? ???????? ???????? ???????????????? ???? ???????????????????? ?????? ?????????? and ????????????????????. ?????? ?????? ?????? ???????? ???????? ???????????? ???????????????? ?????? ???? ?????? ???????? ?????????????????????????? ???????????????? ???? ?????? ??????????????, ?????????????? ?????? ???????????????? ???????????????? ???? ?????? ???????????????? ?????????????? ?????????????? ?????? ????????????????, ?????????? ???????????? ??????????????????? ???????? ?????????????? ?????????????? ?????????? ??????????????????, ?????????????? ???????????? ????????’?? ?????? ?????????????????????? ?????? ?????? ???????????????? ???????? ???? ????????????????, ??????????????, ?????????????? ???????? ?????????????? ???? ???????????????? ?????? ?????????????????? ???????? ?????? ???????? ????????????. ?????? ??????????????????’ ??????????????????, ?????????? ?????????? ?????????????? ?????? ?????????????? ?????? ??????????????-?????????? ????????????????????, ???????????????????? ?????????????? ???? ?????????????? ???????????????????????????? ?????? ????????????????????. ????????????????????, ?????????????? ?????????????? ??????????????????'?? ???????????????? ?????? ???????????? ????????????????????????—?????????????????????????? ????????, ??????????, ?????? ‘???????????????????? ??????????????????’ ???? ???????? ???????????????? ???????? ?? ?????? ??????. ?????? ???????????????????? ???????????????? ??????????????’?? ???????? ??????????????, ?????? ?????? ???????? ???? ?????? ?????? ?????????? ??????, ?????? ???????? ?????????????? ?? ?????? ?????? ???????????? ???????? ?????? ?????? ?????? ???????????????? ????????????????. ???????? ???????????????? ???????????????? ????????????, ???????????????? ????????: ????????????????, ??????????????????, ?????? ?????????????????????? ?????? ?????????????????? ?????? ??????????????????. ???? ???????? ???????? ?????????? ????. - ????????. ? : Fox Mederos (Head of Narrative) #Latinidad #MexicanExcellence
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Hmmmm.... NFL season + HHM? ?? How 'bout elevating our community this HHM by crediting Latine football fans and how we impact NFL fandom.... (just a small 15.4M fanbase there ?? ...) The way we come into our NFL team is extremely nuanced and powerful, if you're looking for a quick and budget friendly way to activate during #HispanicHeritageMonth tap us to learn more about our social campaign "The Pledge". Shoutout to Latinos in Sports for such an actionable report. This is a great one to dive into. Check it out here: https://hubs.la/Q02PpdXJ0 Ways to #stoplatinocoating here (a Hispanic Marketing Council initiative) #MondayNightFootball #NFL #Latinos #NFLFandom #HHM #HispanicHeritageMonth #StopLatinoCoating #ThePledge #xolo #Latinidad #HispanicMarketingCouncil
?? Latino Fandom Takes Center Stage on Monday Night Football! As we gear up for the exciting return of weekly NFL action, there's no denying the power of Latino fandom. With 15.4M U.S. Hispanics showing high interest in the National Football League (NFL), it's the leading league among Latino sports fans! ?? LiS?: Latinos in Sports and Nielsen have teamed up to reveal key insights on how Latinos are shaping the future of the sports industry. This groundbreaking study highlights the immense opportunities for brands, teams, and leagues to engage with this vibrant community, representing 19% of the U.S. population. Check out the full report here: https://hubs.la/Q02Pckcb0 Want to learn more? Stay connected: https://hubs.la/Q02Pcjtk0 #MondayNightFootball #LatinosInSports #LatinoFandom #NFL #Gamechanger #Nielsen #SportsIndustry
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Before cultural relevance, there's cultural inception. Before funding, there's finding. In an industry that places all focus on cultural relevance, xolo is a step prior. You can only be relevant in a set context. Our collective sets the context. We are the cultural paragons that are shaping culture day by day. #BrandedContent #ContentStrategy #Latinidad #Authenticity #InfluencerMarketing #HHM #Hispanics #Latinx #Latine #Branding
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