X Games

At #XGamesAspen 2025, we held an experiment. We partnered with Owl AI to see how AI held up against human judging. While it held no weight when it came to actual scores, we wanted to see how far it has come in understanding the minute technicalities that are unique to our sport, like amplitude, rotations, grabs, difficulty of tricks, etc.. Honestly, the results were impressive, AI may have over scored compared to the humans, but when given the stacked field of competitors, AI accurately predicted the top 3. This experiment is not the beginning of replacing human judges by any means. Simply to see if introducing ANOTHER impartial judge to the human roster can help deliver more accurate scoring. We want our athletes and fans to feel that our scoring is always fair and matches the run they just witnessed, and this experiment was an attempt at a step in that direction. What do you think of the results?

X Games is excited to announce that we have appointed Tim Messner as our Chief Legal Officer, bringing a wealth of legal expertise to the company at a pivotal moment in its evolution. Messner will oversee all legal affairs for X Games while supporting the company’s continued global expansion. “We are thrilled to welcome Tim to X Games at such a transformational time,” said Jeremy Bloom, CEO. “His legal acumen, strategic mindset, and experience navigating complex deals in the media and technology space make him the perfect fit as we scale our global presence and prepare for the 2026 launch of X Games League. His leadership will be pivotal in shaping the legal and governance framework that fuels our future.” Read more at: https://lnkd.in/g3PJVrGz #XGames

“The vision is to never again have human error in sports…” Jeremy Bloom, X Games CEO, spoke at SXSW this weekend in the “X Games: Worlds First Action Sports League Blasts into the Future” panel. During it, he spoke about the Owl AI judging that was debuted at #XGamesAspen 2025 in Men’s Snowboard SuperPipe and the impact he hopes it will have on the future of the sports industry as a whole. “It’s a big vision, but that’s the goal. And that really is the northern star for the Owl above everything else, because we want objectivity in our sports, we want fairness, we want equality across all athletes in whatever sport you’re looking at. And we want the game to be determined by the athletes on the field, and never by a bad call.” To read more about the panel, click the link: https://lnkd.in/eHBBxTTr

X Games is happy to announce that Annie (Mauck) Lokesh, a seasoned executive with the WNBA, has joined us as the Head of the new X Games League. With her extensive leadership background and knowledge, she will play a key role in advancing the development of the X Games League, overseeing operations, growth initiatives and shaping the business model and competitive structure of this groundbreaking new format. “I am honored to join X Games at such a pivotal time and to lead the launch of the X Games League,” said Lokesh. “By launching the first-ever team-based action sports league, we’re creating a sustainable opportunity for athletes and team owners. Building on the existing X Games' global brand, we're setting the stage for an innovative team competition that has the power to engage the next generation of fans who crave content that’s both easy to digest and full of unexpected thrills. XGL will redefine action sports, elevate world class athletes to new heights, and deliver an unforgettable experience for fans worldwide." Read more at: https://lnkd.in/gVdCAjZd #XGames

As #BlackHistoryMonth comes to an end, I couldn't be more thrilled with the visibility and opportunity one of our X Games athletes has received this month - snowboarder Zeb Powell - across multiple social media campaigns from media companies and creators who highlighted barrier breakers in sports. Zeb - who is one of the few Black professional snowboarders in action sports - is an icon in the sport and is inspiring so many others who look like him to realize the mountains are for all. His iconic 2020 win in X Games has made the rounds recently to highlight his launching point and he's been a force ever since, creating top partnerships with brands and being a leading voice in the evolution of the action sports space. With myself being one of the few Black / POC within the action sports industry leadership as well, this representation is near and dear to me to showcase this is another avenue for people of culture. Thank you to UNINTERRUPTED, ESPN, EBONY Media & countless others and content creators all over TikTok, Instagram, Twitter/X and more for highlighting a true culture shifter and treadsetter to showcase the slopes are for all. ?? #BlackHistoryMonth #XGames #ActionSports #Athletes

Zeb Powell ?? SportsCenter Zeb Powell claimed gold in his debut X Games appearance at Aspen 2020 in Snowboard Knuckle Huck, wearing heart-shaped pink sunglasses he found on the ground moments before the contest. He has come to embody everything people love about Knuckle Huck: wild, stylish, creative, unconventional, innovative, and unpredictable. Since then, the attention from his #XGames victory put a spotlight on how few Black athletes are represented in professional snowboarding, and it lit a fire inside him to start initiatives like the Slide-In Tour and Culture Shifters to help change the face of the sport. Click the link to watch his full SportsCenter interview: https://lnkd.in/gHHQSRtR

By now, you've already seen the highlights, world's firsts, and NBDs from #XGamesAspen 2025, but now it's time to go beyond the podium and stage and into the action. In our most recent episode of Road Dawgs, we give you the exclusive, behind-the-scenes access to #XGames Aspen 2025 like never before. Click the link to watch the full video on the X Games YouTube channel: https://lnkd.in/g-SrADzB

We’re headed to Salt Lake City, UT! The rumors were flying but we’re stoked to officially announce that #XGames is going to Salt Lake City for #XGamesSLC 2025! Join us and some of the world’s top action sports athletes on June 27-29, 2025. For more details, click the link:?https://lnkd.in/gcpjD4cg Visit Salt Lake, Salt Lake City Corporation, Utah State Fairpark, Salt Lake County

X Games is thrilled to welcome Kristi Leskinen as our first-ever Alumni Director—a historic hire that underscores our deep commitment to becoming an athlete-first organization. As a legendary former X Games athlete, Kristi has spent her career pushing boundaries, advocating for greater inclusion in skiing, and paving the way for future generations. Now, she’s taking on a new mission: building programs and events that celebrate and support former X Games athletes, ensuring they feel recognized, valued, and forever part of the X Games family. “I’m beyond excited to take on this role because I believe it’s the next step—an opportunity to give back to the athletes who built and continue to shape this incredible legacy. This role feels like an extension of my passion for leaving things better than I found them, and I can’t wait to get to work.” – Kristi Leskinen To find out more, click the link: https://lnkd.in/ghYJfc7B #XGames

?? #XGamesOsaka 2025 ?? The world's biggest action sports event is landing in Osaka for the first time! Get ready to see all the action as the top skateboard, BMX and Moto X athletes come together to compete for #XGames gold! ?? June 20 - 22 ?? Kyocera Dome Osaka, Japan ??? Learn more at xgam.es/Osaka2025 #Skateboarding #BMX #MotoX