XenoPsi Ventures

Our portfolio company Wellow has been named the "Best Compression Socks for Flying" in New York Magazine. Between its breathable fabric made from bamboo to its colorful choices, it's the perfect pair of socks to use at 30,000 feet in the air. Read more here: https://lnkd.in/efK6RKVw

When it comes to impactful marketing, Red Bull always takes the spotlight. But what's the secret sauce behind their strategies? Beyond embracing its unusual taste, the energy drink brand taps into behavioral science to foster stronger connections with its audience and build unwavering loyalty. The latest episode of The Consumer Behavior Lab explores the world of Red Bull's marketing tactics. Listen on YouTube: https://lnkd.in/eV9nQqUs

The team at Method1 knocked it out of the park with the latest "Cocktail Creatively" campaign for Heaven Hill Brands. From the heart of Kentucky to bars nationwide, the campaign celebrates the Philadelphia heritage of Rittenhouse Rye, honoring its legacy with innovative cocktails and a nod to its "Bottled in Bond" distinction. Read more in MediaPost: https://lnkd.in/e2TJGgRv #advertising #marketing #adagency #creativeagency

As we navigate the AI era, it's clear that cutting-edge technology alone won't guarantee victory. What truly sets companies apart is their commitment to a human-centric approach, emphasizing psychological safety, trust, and cognitive diversity. In a fast-evolving tech landscape, it's our team's drive and vision that propel us forward. We aim to cultivate a culture of inspiration, motivation, and inclusivity, empowering each other to embrace the boundless opportunities AI brings. Our President and CEO MichaelAaron Flicker shared his thoughts in Fast Company. https://lnkd.in/et48x9rR #psychologicalsafety #leadership #humancapital

?? Exciting news! Wellow has been recognized by Fast Company as one of the Most Innovative Companies in 2024! ?? From promoting healthy blood flow to alleviating pain, Wellow's design was recognized for addressing the diverse needs of its customers with style and functionality. Congratulations to the entire Wellow team for this well-deserved recognition! ????? Read more in the comments below!

?? Exploring optimism bias with Dr. Tali Sharot Last week, MichaelAaron Flicker and Richard Shotton had the opportunity to sit down with Dr. Sharot to discuss how people have the tendency to overestimate the likelihood of positive events and underestimate the likelihood of negative events. Here are a few behavioral science concepts they explored ?? . Listen to the latest episode in the comments below!

?? Have you had a chance to listen to our Valentine's Day episode? MichaelAaron Flicker?and?Richard Shotton?take on the lies behind love and the dangers of claimed data. Listen in if you want to learn about the intricate world of Valentine's Day, online dating, and the hidden truths people keep. Link in the comments!

Last week, our global teams from XenoPsi Ventures, Function Growth, Method1, and Wellow came together for a week of collaboration, innovation, and celebration of diverse perspectives at XenoPsi Elevate Conference 2024. From insightful sessions to joyous moments and cultural richness – we truly embody the spirit of unity. Here's to elevating each other and embracing the power of our collective journey! ????

Dive into insights on the distributed workforce from our CEO MichaelAaron Flicker in his latest Fast Company feature ?? Unveiling the strategic brilliance behind a commitment to a distributed workforce, he shares how it's not just about attracting top talent – it's a game-changer for the national economy. From building strong cultures to fostering psychological safety and achieving greater inclusion, the distributed approach transcends traditional office constraints. Article below! https://lnkd.in/g9Gbi64j

XenoPsi CEO MichaelAaron Flicker sat down with Authority Magazine to give his insight on the 5 things every founder needs to create a successful startup. The link to the interview can be found below! https://lnkd.in/eiZdCCpj