We’re thrilled to welcome Sydney Crosby to our team as a Senior Associate! With her expertise in global markets and a knack for authentic brand stories, she’s a phenomenal asset to our team. Get to know Sydney with our new blog post: https://lnkd.in/e3QWFpEa
Xenophon Strategies, Inc.
公共关系和沟通服务
Washington，District of Columbia 2,123 位关注者
Award Winning PR, Crisis and Digital Communications.
关于我们
Xenophon Strategies is a full-service strategic communications firm specializing in public relations, public affairs, crisis communications, advertising & advocacy, and government affairs. Our firm, with headquarters in Washington, D.C., has a diverse portfolio of clients, including Fortune 500 companies, public entities, trade associations and foundations. Xenophon staff members have diverse backgrounds and wide-ranging expertise. Our team includes former congressional staff, state and federal government officials, public relations experts, journalists, political strategists, marketing professionals, and media tacticians. All are well-respected professionals who are highly accomplished in their fields. Our success is proven. From implementing large-scale media relations and public affairs campaigns to preparing for and responding to major crisis events, our capabilities and services are consistently recognized as industry-leading and innovative. Visit our website to learn more: www.XenophonStrategies.com
- 网站
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https://www.XenophonStrategies.com
Xenophon Strategies, Inc.的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 11-50 人
- 总部
- Washington，District of Columbia
- 类型
- 私人持股
- 创立
- 2000
- 领域
- Public Relations、Public Affairs、Crisis Communications和Digital & Social Communications
地点
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主要
获取路线
1120 G St NW
US，District of Columbia，Washington，20005
Xenophon Strategies, Inc.员工
动态
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A huge shoutout to our incredible communications team at Airbus Helicopters for making this year’s event such an outstanding success. From the first brainstorming session to the final execution, your dedication, talent, and hard work were on full display. It wasn’t just about pulling off a great event—it was about bringing people together, telling a powerful story, and making VERTICON an experience to remember. The energy, collaboration, and creativity you poured into every detail truly hit the mark (and then some!). Thank you for your passion, teamwork, and tireless efforts—you made it fun, engaging, and unforgettable. Already looking forward to #VERTICON2026! Jennifer Newlands J?rg Michel Belén Morant Alexis-Francois GYSSELS Anne Sophie Arcamone Goyet CHRYSTEL GOTNICH Jér?me Deulin Courtney Woo Kelsey Rae Young Alison Ivan Celian Bauduin Olivier TOMAS Leslie SINOPOLI Yolanda Barron Margaux Pollet Catherine Saliou Daniel Medendorp Lynn Sadler Jennifer Steiner Ben Peggie
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According to Morning Consult, nearly half of U.S. adults now rely on social media as their primary source for daily news consumption. This significantly outpaces traditional methods, with fewer turning to broadcast, cable networks, or news websites for updates. Harnessing the power of social media is essential for expanding reach and impact. For communicators, it presents an unprecedented opportunity to engage audiences in real-time and foster interactive dialogue. Here are a few ways to enhance social media presence and spread messages: ● Leverage Social Media Analytics: Use insights from social media analytics to understand audience preferences and tailor content accordingly. ● Engage Actively: Build strong relationships by interacting authentically with your audience through comments and messages. ● Create Shareable Content: Develop engaging and shareable content that encourages your audience to spread the word across their own networks. When effectively utilized, social media can be a powerful tool for connection and influence. #SocialMedia #DigitalCommunication #NewsTrends #Engagement #MediaEvolution #PublicRelations
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If you need a PR partner with deep local knowledge in Little Rock, Ark., we've got a great partner with a shiny new office there, Ghidotti
Our new office is officially official! Huge thanks to the Little Rock Regional Chamber for helping us celebrate this exciting milestone. This space is where big ideas happen, creative sparks fly and let’s be honest, probably way too much coffee is consumed. ??? We’re so grateful for our team, clients and community for coming out to support us on such a special day! Now ... we cut the ribbon—it's time to cut loose! ?? #RibbonCutting #TeamGhidotti #LittleRockChamber
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Did you know that 87% of B2B buyers prefer content from industry influencers over traditional sales messages? It’s time to embrace this trend and see how your brand can benefit. From identifying the right influencer to creating content that resonates during the buyer’s journey, the potential for growth is immense. Check out our new blog and discover how to harness the power of B2B influencer marketing. https://lnkd.in/d8f-F26S
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Pew Research Center published a new report showing that the American news diet is dominated by social media. But, where does the info on social media come from? Those are the people you need to influence. Or, maybe, that's who you need to be. Per Capitol Communicator: https://lnkd.in/eZXAfkXZ
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The M.Cast? Trends Report was created by #PRGN partner Moore to help leaders anticipate trends and challenges by adopting a futurist mindset. Terrie Ard, APR, CPRC of Moore joins host Abbie S. Fink of HMA Public Relations to unpack the 2025 M.Cast? Trends Report in this episode of the PRGN Presents Podcast. Learn more about why AI is shaping industries, the shift from customer service to customer care, and the importance of balancing technological advancements with authentic human connections.
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Former White House communications director offers expert insights on the current communications landscape ??
On Monday, my time as White House Communications Director and Senior Advisor to President Biden will come to a close. It's been a journey that has taken me to 15 countries and 29 states with the President -- 16 times Pennsylvania alone. These jobs are 365 days a year, 24 hour a day roles where you are responsible for tracking every emerging issue across the nation and the world and determining whether or not to weigh in. I'll consider this the formal graduate school education I never had with a higher dose of stakes. It was an honor and privilege to work for a leader who has been in public office for 50 years and knows more about Members of Congress and world leaders than anyone else I'll ever meet. A few observations about communications coming out of my tenure: - It's harder than ever before to break through. President Biden did 60 interviews this year across broadcast, podcasts, print and YouTube, but the average person doesn't see even a big interview anymore. You have to be omnipresent across channels. - Most Americans under 35 have moved away from traditional news sources. Your media mix should change appropriately. The evening news gets you 20 million largely seniors but not much beyond it. The rise of the creator has been a very influential development and provided a new platform for people who distrust institutions. - There is a global anti incumbent, anti institution wave. More than 80 percent of governing parties worldwide have lost power since the pandemic. The pandemic and inflation that followed globally compounded what was already negative sentiment driven by factors such as globalization and automation. The U.S. has had a change election every cycle since 2006 except for 2012. This has implications for leaders of all stripes -- across the 3 branches of government and in the private sector as well. - Misinformation and disinformation are here to stay and will only accelerate with the proliferation of AI. Your job is not complete when you've announced something -- it takes an around the clock team to monitor and respond to what is being said about it. - Whether it's a hurricane, fire, flood or a product being recalled, you can never throw enough at a crisis. Communicate constantly, put out every single detail about how you're responding and throw the full force of the organization at it until long after the press and stakeholders tell you "enough." - It's essential we address long term challenges. But for the average person, the immediate and the tangible will always feel more significant than the macro. We are becoming even more individualized. That should guide both substance and message.
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As AI continues to become widespread, a recent study by Ragan Communications and PR Daily Communications and HarrisX - a Stagwell Inc. company highlights a growing concern: 68% of respondents believe that AI could significantly enhance the spread of misinformation on tech platforms. Among these challenges, deepfakes present a serious threat to businesses and organizations. However, with proactive PR strategies, we can navigate potential dangers in the digital age. Robert Brady shares how it’s important to focus on transparent communications and build partnerships with trusted experts. Additionally, continuous monitoring and timely responses are crucial in maintaining integrity, while educating the public on identifying deepfakes can empower them against misinformation. https://lnkd.in/dfpnx-55
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2024 was spent learning how we can use AI in PR, but now we need to spend 2025 emphasizing how we can maintain our hard skills to not lose our authenticity when using AI to elevate our work. The rise of AI in public relations has brought both challenges and opportunities. As we navigate this evolving landscape, it's crucial to see technology not as a replacement but as an ally in enhancing traditional PR skills. To thrive, we must focus on professional development, which balances sharpening core abilities and embracing new tools.?Anna Hirst shares ways PR professionals can stay agile in an AI era ?? https://lnkd.in/euMAaKSc