This week we cover the value families place on shared viewing time, lessons all advertisers can learn from 2024's political ad campaigns, and how Oscar’s Best Picture nominees boost streaming revenue. Plus, Wheel and Jeopardy! will soon be streaming. ? #AdCampaigns #Streaming https://lnkd.in/e-viUKki
关于我们
XACTV Network, the unwired TV and OTT solution, helps advertisers efficiently expand their reach by accessing, optimizing, and tracking linear and CTV inventory; delivering local and connected audiences on a national scale. With a state-of-the-art proprietary in-house platform, our clients achieve more through proven machine-learning technology that accelerates decision-making and increases precision. Customized schedules are created for each marketer, allowing for new dayparts and programming, multiple in-market messages, and guaranteed Nielsen ratings; all in a trusted and transparent environment.
- 网站
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https://www.xactvnetwork.com
XACTV Network的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 私人持股
- 领域
- Unwired TV Network、Automated TV、Media、Local Media、Local Broadcast Media、Media Buying、Media Optimization、Media Execution、Media Platform和TV Advertising
地点
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主要
获取路线
470 7th Ave
7th Floor
US，NY，New York，10018
XACTV Network员工
动态
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This week, we explore how TV ads can drive online product research, the big turnout for SNL's 50th birthday party, and January's increased TV viewership. Plus, the industry gets a little closer to some consistent terminology. #SNL50 #TVAds #TVViewership https://lnkd.in/eBkf5Ajx
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Today in Video News: We compare content spending for streaming and broadcast, TV's effectiveness in reaching Black audiences, and the record cost of a spot in Sunday's Super Bowl. Plus, a way to advertise in the Big Game without breaking the bank. #Streamers #SuperBowl2025 #TVReach #AdSpend https://lnkd.in/eipqThvZ
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??Today we explore how Linear TV and CTV can work together in a campaign, a big step forward for Nielsen's hybrid measurements, and where to stream the Super Bowl for free!?? Plus, a look back at Ridley Scott's follow-up to Blade Runner. (Hint: It was only 60 seconds long.)? #LinearTV #CTV #SuperBowl https://lnkd.in/e5u5fUNE
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Today, we cover how retail performed in 2024, some mixed predictions for CTV in 2025, and two different takes on The Golden Globes' viewership. Plus, we discuss how local news outlets have become an even more essential source of trusted facts. #ConsumerSpending #GoldenGlobes #CTV https://lnkd.in/eRysuUde
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Today, we cover the Super Saturday shopping forecast, benefits of advertising in news programs, and viewer trust in local news outlets. Plus, find out how streamers are using old-school tactics to assess their advertising effectiveness. #HolidayShopping2025 #Advertising #LocalNews https://lnkd.in/d4Fv5c7t
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In this week’s video update, we talk about traditional TV and streaming measurement, the key platforms advertisers should prioritize, and the viewership ratings for the Macy’s Thanksgiving Day Parade. Plus, we discuss the evolving landscape of television. #Streaming #Viewership #TVContent https://lnkd.in/ewH7zwsf
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??In this week’s Video News, we explore how viewers prefer fewer platforms for their favorite content, a key KPI for consumer subscriptions, and what’s to come with potential consolidations for the media industry. Plus, how TV advertising can help drive results for brands. #Streaming #Subscriptions #TVAdvertising https://lnkd.in/ek69-4HT
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In this week’s Video News, we dive into Halloween spending predictions, the excitement of the World Series, how CTV ad formats could get standardized, and political ad spend in the final days of campaigning.?Also, 21 years ago we found out that there’s always money in the banana stand. #ConsumerSpending #WorldSeries #CTV https://lnkd.in/ezZSkAPE
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In this week's Video News, we cover the moderate rise projected for this year's holiday spending, the MLB’s Postseason viewership boost for networks, why there is such a long wait between streaming your favorite TV show seasons, and advice for local advertisers looking to stand out amid big political spends. #HolidaySpend #MLB #Streaming #LocalAdvertising https://lnkd.in/exv8K9PB