XACTV Network

??In this week’s Video News, we explore how viewers prefer fewer platforms for their favorite content, a key KPI for consumer subscriptions, and what’s to come with potential consolidations for the media industry. Plus, how TV advertising can help drive results for brands. #Streaming #Subscriptions #TVAdvertising https://lnkd.in/ek69-4HT

In this week’s Video News, we dive into Halloween spending predictions, the excitement of the World Series, how CTV ad formats could get standardized, and political ad spend in the final days of campaigning.?Also, 21 years ago we found out that there’s always money in the banana stand. #ConsumerSpending #WorldSeries #CTV https://lnkd.in/ezZSkAPE

In this week's Video News, we cover the moderate rise projected for this year's holiday spending, the MLB’s Postseason viewership boost for networks, why there is such a long wait between streaming your favorite TV show seasons, and advice for local advertisers looking to stand out amid big political spends. #HolidaySpend #MLB #Streaming #LocalAdvertising https://lnkd.in/exv8K9PB

?? In this week’s Video News,?we discuss who favors streaming over traditional TV, how local ad spending predictions for 2025 vary, the backlash Nielsen is facing over measurement changes, and how a certain VIP to the Video News family was inducted last week into the Broadcasting+Cable Hall of Fame. #StreamingTrends #AdSpending #BroadcastingHallOfFame https://lnkd.in/edSs6viG

?? This week’s Video News, we cover how streaming services are the top choice for TV viewers, retail sales continuing to grow in August, the surprising rise in Emmy Awards ratings, and a sudden surge in local media spending in swing states like PA, MI, GA, WI, and AZ. #Streaming #RetailSales #MediaSpending

??This week in Video News, we explore why there was a surge in July ad spending, syndication's new distribution model, the future of cable bundling with Disney and DirecTV, and how the WNBA viewership is setting records.? https://lnkd.in/et2ZCTs2 #AdSpending #Streaming #Syndication #VideoNews

?? In this week's Video News, we cover viewers' preference for saving money versus avoiding ads, why FAST users are cutting back on subscription streaming, the impact political spending is having on CTV, and a deeper dive into back-to-school spending. https://lnkd.in/eKA4sUPC #StreamingAds #FASTChannels #VideoNews

Today we commemorate International Day of the World's Indigenous Peoples, in which we stand with Indigenous communities worldwide to celebrate their rich cultural heritage and essential contributions. At XACTV, we reflect on the importance of integrating Indigenous perspectives into our work and supporting their rights and traditions. Let’s honor their legacy and strive towards a future of equity and collaboration. #IndigenousPeoplesDay #DiversityAndInclusion #RespectAndEmpowe

?? In this week's Video News, we cover how Democrats are outspending the GOP in 2024 political ads, the rise of local ad spending in 2025, the Olympics dominating TV viewership, and the decrease in Back-to-school spending. https://lnkd.in/eFMBsat2 #PoliticalAdvertising #LocalTV #VideoNews

All offices will be closed on Friday, August 2nd and Monday, August 5th as we celebrate our first Global Wellness Weekend! During this time, we encourage everyone to invest in themselves through relaxation, self-care, and being around loved ones. Wellbeing is so important in maintaining a positive work-life balance, and sometimes that means unplugging to fully recharge. Thank you for all of your hard work, and we hope you have an enjoyable time off! #Wellbeing #HealthyLiving #SelfCare