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Don’t navigate in the dark. Join the Wynter Workshop with Dustin Drees on November 26th and learn how to use customer insights to guide your strategy. 8 am PT | 10 am CT | 11 am ET 100% free event ?? Save your spot now, link in the comments.

???????????????? ?????????????? ?? ?????????? 1: Reprise vs Saleo Let's dive into match 1 of our tournament: First, congratulations to the winner: ?? ?????????? ?? It was a close match, with Saleo preferred by 60% (18) of B2B marketers over Reprise's 40% (12). The key themes as to why participants preferred Saleo: ? ???????????????? ?????????? & ???????????????????? Saleo used extensive customer testimonials from recognizable brands and clear ROI metrics to help with trust building ? ?????????? ?????? ?????????????????????????? ?????????? Saleo was better able to articulate the benefits of using its solution, along with clear outcomes addressing the needs of different ICPs (presales, sales, marketing) ? ???? ?????? ???????? ???????????????? Participants noted that the overall homepage narrative was more compelling The main criticism I saw for Saleo (its bright pink color scheme) was outweighed by the stronger content and value proposition. In short, ?????????? ????????'?? ???????? ????????, ???? ???????????? through testimonials, ROI metrics, and doing its best to demonstrate value at the very first glance. That gained the edge. But it was close. Reprise was praised for its professional appearance and clean design, being clear, concise and direct. ?? ???????? ?????? ?????????????????????? ???????? ?????????????? ?? You can view the entire Preference Test with all 30 qualitative answers at Wynter here: https://lnkd.in/g7kGeHiV See you tomorrow (Thursday Nov 21) for Match 2: Navattic vs Tourial (??.??. ?????????????????? ???????? ?????????????? ?????????????? ???? ?????? ??????????? ????'?? ?? ????????-????-????????, ????????????-?????????????????????? ???????????????????? ?????????????? ?????????? ?????????????? ???????????? ???? ??2'?? "???????? ????????????????????" ????????????????. ?????????? ????????????'?? ???????????????????? ????????, ???? ?????? 30 ???????????????? ???????????? ???? ???????????? ?????? ???????? ???????????? ?????? ??????. ????'???? ?????????? ?????? ???????? ?????????????? ???? ?????????? ???????????????????? ????????, ???? ???? ?????? ?????? ?????????? ???????? ?????????? ???????????? ???????????? ?????? ?????????? ???????? ??????????????. ???????????? ???? ???? Wynter ?????? ???????? ?????????? ???? ???? ???????? ?????? ?????? ?????????????? ???? ?????? ???????????????????????? ???????? ????????!)

Game is on. ??

Messaging is like onions - it has layers! B2B Message Layers is a messaging effectiveness framework, based on thousands of message tests we've seen on Wynter. If you want your messaging to convert more customers or get you into more consideration sets, it's got to deliver on these 4 layers. 1. Clarity. What is it? Lead with the category (e.g. marketing automation tool), and then use simple language to make your case. If they don't get it, they lose all interest and nothing else matters. 2. Relevance. Is it for me? As soon as people figure out what a particular tool/company is, they now want to understand if it's for them. Is it aligned with their priorities and challenges at hand? Talk about the pain points, the desired gains you help them achieve, and the use cases. 3. Value. Do I want it? This is about increasing motivation. Here you tease the promised land and paint a picture of the future the customer could have. You make them want it. Because if they're "meh" about it, the game's over. 4. Differentiation. Why you? Once they get it and want it, they're wondering if there's anything better out there. Or if it's a mature category, how are you better than the status quo (category leaders). The more mature and competitive the category, the more you need to focus on your differentiated value. Note that these steps are in order. They don't care about the value until they get what it is. The differentiation doesn't matter if they think the tool is not for them. When you construct your messaging on your home page or elsewhere, focus on one layer at a time.

Guessing what your customers want is risky, but hearing directly from them? That’s where real impact begins. In B2B marketing, gut feelings can only take you so far. Join our next Wynter Workshop with Dustin Drees and learn how to gather honest, actionable insights from your ideal customers—before launching your campaigns. ?? Tuesday, November 26th ?? 8 AM PT | 10 AM CT | 11 AM ET What’s in it for you: ? Pinpoint customer motivations with Wynter’s most effective tests ? Go deeper than surface-level data ? Transform insights into clear, next steps Reserve your spot now, link in the comments.

The words you use on your home page cause a significant portion of the visitors to abandon the site. Guaranteed. Which words? You can easily find out today by conducting a message test.

Building a successful business is easy. You just gotta get a few things right. All you need is to 1. pick a market that's big enough, 2. pick the right problem to solve, 3. develop the right solution to solve it that customers love and pay for, 4. choose the right customers to go after, 5. pick the right go to market strategy 6. get the right resources, connections, and team in place to execute it all 7. get the market timing right. 8. continually reinvent yourself every 5 years as needed with market and technology shifts. Easy peasy.

"We tend to value answers over questions because answers allow us to take action, while questions mean that we need to keep thinking. Never mind that asking good questions and gathering evidence usually guides us to better answers." - Dan Ariely

No committee ever built anything great. This includes the home page. Avoid committeezation and doing things through consensus or popular votes. Companies are meant to get shit done. Home pages should also be living being, always evolving. If you change the home page only once a year, it seems like a BIG and IMPORTANT change and thus needs appropriate attention - like committees, lots of meetings, approvals, etc. Optimize the page weekly and everything seems low-stakes. Always choose continuous optimization over one big change.

On most B2B websites, the pricing page is the second most visited page after the home page (beyond blog posts, login pages). It plays a major role in converting browsers into demos and signups. The best pricing pages help further communicate the value prop and add clarity around pricing. How good of a job does your pricing page do? New product: find out with a pricing page test at Wynter. Available now on the dashboard.