Wynter

Reflecting on the past decade in business, a few key patterns often lead to stagnation: 1. Accepting a slow pace of execution 2. Failing to maintain accountability across the board 3. Overlooking critical details These issues are tough to address, but they are essential for driving meaningful progress.

Gathering market insights doesn’t have to mean allocating big budgets. Wendy White, CMO at Daxko, shares a practical perspective that comes from experience—one that many marketers can relate to. She talks about the scrappiness that often comes with tight budgets and how that mindset can still lead to valuable insights today, even when resources grow. In our latest blog, Wendy shares a few proven ways to get the insights you need to fuel your strategy. Whether you’re leading a scaling business or just getting started. Great insights don’t always require great expense. ?? Link in the comments.

Following the lead of large brands for messaging can be misleading. Take HubSpot as an example. With phrases like “grow better,” “drive results,” or “easy to use,” paired with standard stock imagery, their messaging feels generic and cliched. But here’s the thing: they’re HubSpot. They’ve built such a strong reputation that their messaging could be anything, and people would still buy. Everyone knows what they do, so the specifics of their messaging aren’t as critical. Now, if your company is making $20M, $10M, or even less a year, and you’re fighting for space in a competitive market, your messaging does matter. Don’t look to category leaders for inspiration. Find what resonates with your audience and iterate to refine it.

You don’t need *all* the data to make good decisions. In fact, too much data can become a burden, both emotionally and practically. Everyone’s busy, and few have the luxury of spending hours sifting through endless data points. Often, it’s the fear of missing out on some hidden insight that leads to decision paralysis. This hesitation—waiting for the perfect data set—results in delays, stalled decisions, and lost momentum. In reality, research without action is just another expense. Yes, caution has its place, like when considering a major pivot, but many decisions are reversible and don’t require exhaustive research. Sometimes, a single, sharp insight is all it takes to move forward. Focus on the questions that truly matter. Limit your research to what will actually drive decisions. A survey with more than 10-15 questions? You might already be overcomplicating things. Trust the process, embrace a bit of uncertainty, and move faster. Progress comes from making decisions, not waiting on perfect information.

What’s the hardest part of messaging? Making sure it truly hits home with your audience. In this episode of Do You Even Resonate, we dive into how Salad—a cloud platform for AI/ML—approaches this challenge. They’re tackling a major industry pain point, but there’s always more to uncover. Want to see what they got right and where they could level up? Watch the full episode now. Link in the comments ??

Spryng is coming. Mark your calendars, March in Austin just got a lot more interesting. Link to apply for tickets in the comments.

Messaging isn’t just a marketing exercise, it’s a direct reflection of your business strategy. If you’re struggling to stand out, it’s not enough to tweak a few words on your homepage. The root issue often lies deeper, in your positioning and differentiation. You can’t just say, “we’re for X” and expect to solve a lack of clarity or specificity. A strong message comes from a clear strategy. If the problem is blending in, the solution is to define a unique angle that sets you apart. And if your message feels generic, your strategy should involve narrowing in on a specific ideal customer profile (ICP) and aligning your product and go-to-market approach to their needs. It’s all about aligning the core of your business with how you communicate it. After all, clarity in messaging starts with clarity in strategy.

It’s back. And if you missed Spryng before, this is your chance. No ballrooms. No stale presentations. Just real conversations with peers tackling the same challenges you are. ??? Mark your calendar: March 24-26, 2025, in Austin. Tickets will sell out, guaranteed. We’re releasing them in stages, starting with past attendees. This time, you’ll need to apply for a ticket—so we can keep it focused and avoid the usual sales pitches. ?? If you want to secure your spot, apply now. Link in the comments.

When you present the data and they still want to go with their gut feeling.

In moments of discomfort, we often avoid accountability. It’s human nature, we prefer to delay the difficult conversations, the hard truths, and the uncomfortable decisions. But without it, we often drift toward complacency. Accountability forces us to hold ourselves to a higher standard. Without it, the tendency is to settle for the bare minimum, whether it’s in personal growth or professional goals. We stop asking the tough questions and fall into a routine of shipping content or running ads without considering if we’re really making an impact. In marketing, it’s easy to get caught up in output without reflecting on how to truly resonate with your audience. The real question is: are you doing enough to become your ICP’s go-to resource? Building brand trust is a challenging journey, but the rewards are immense when you succeed. If you’ve ever found it hard to create messaging that connects with your audience, know that it’s a common challenge. But it’s one you can overcome by taking a step back, rethinking your strategy, and crafting a narrative that speaks directly to your customers’ needs. Curious how to start? There’s a way to test, optimize, and refine your messaging so it aligns perfectly with what your audience wants to hear.