Wyng

Are you truly engaging your consumers, or just cluttering their inboxes? ?? Discover how implementing a Preference Center can help your CPG brand deliver personalized, relevant content that consumers actually want—boosting engagement, brand loyalty, and long-term value. Read more here ?? https://lnkd.in/eBwYMw8p #zeropartydata #CPGmarketing #digitalexperiences

Last week, the US-based Wyng team gathered in Orlando for our annual company offsite—a time to step back, collaborate, think big about the future, and bond over a shared fear of gators ( ?? ?? ). A major focus? How we can continue to elevate our platform and services to better serve the needs of global brands and consumer marketing teams. From refining our onboarding process, to messaging deep dives on the power of a unified platform to drive engagement and capture data - we had open and productive discussions about how we can drive even more impact for our customers. Of course, no trip to Orlando would be complete without a little magic—so we wrapped up with a visit to Disney World! ????? Here’s to an exciting year ahead! Alan Bielik Aliya S. Dan Sullivan David Im Gary Gurevich, CPA Jake Gordils Jennifer Sego Kaleigh Sullivan Kelly Devine Kiara Henry Lauren Woodrum McKenna DeBandi Prakash Mishra Wendell Lansford

Did you catch Wyng Wrapped last week? If not, no worries—we’ve got you covered! Whether you missed the live session or want to revisit the insights, the recording is now available. Join Gregory Smart, Wendell Lansford, and Prakash Mishra as they break down: ?? The most creative and unique Wyng-powered marketing campaigns from the past year ?? The most impactful product advancements—from gamified interactions to Intelligent Bot Defense ?? A sneak peek at what’s coming in 2025, including AI Co-Pilot and Gen AI Experiences for next-level consumer engagement Don’t miss out - watch now: https://lnkd.in/dB4MxVzC #campaigninspiration #digitalexperiences #aiformarketers

?? Spring is around the corner, and it’s the perfect time to try out some fresh campaign ideas! ?? Check out our latest blog for 8 creative marketing campaigns tied to major spring and summer events. From countdown calendars for Mother's Day to April Fool's Day generative AI experiences, we’ve got ideas that are sure to warm up your audience and drive results. Read the full blog here: https://lnkd.in/dSp3D_Uq #ConsumerMarketing #SpringCampaigns #SummerCampaigns #CustomerEngagement

?? Big News for Marketers ?? Today Wyng launches an industry first:?Intelligent Bot Defense. A groundbreaking solution designed to protect sweepstakes, instant wins, giveaways, and other promotions from advanced AI bots. Bots have made traditional anti-fraud measures like visual captchas increasingly ineffective. Here’s why Intelligent Bot Defense is a game-changer: ? Sophisticated Detection: Each form submission is assigned a hidden bot score instead of being blocked, preventing AI bots from learning and adapting over time. ? Actionable Insights: Bot scores are available in exports and dashboards, making it easy to identify and filter out fraudulent submissions. ? Clean Data: Automatically filter out bot activity from data syncs, ensuring only valid consumer data enters your database. Ready to learn more? Visit https://lnkd.in/df5GHPB5 #marketingpromotions #digitalmarketing #fraudprevention #ai

Good consumer data can be hard to come by in the world of CPGs. With fragmented purchase paths and limited direct consumer touchpoints, brands often find themselves navigating data blind spots. In our latest blog, we break down The Four Types of Consumer Data That CPG Brands Need to Know and how each type plays a pivotal role in building a competitive edge: https://lnkd.in/dB_SgKmD Whether you're focused on opt-ins, market research, behavioral insights, or scaling preference-based personalization (a must-have in today’s market!), this is a must-read for any CPG marketer! #zeropartydata #fmcgmarketing #cpgmarketing #consumerinsights

?? Wyng Wrapped is next week! ?? Join us for our annual webinar, where we’ll recap the highlights from the past year and share an exclusive preview of what’s coming next. If you're a marketer planning your 2025 campaign calendar - you won't want to miss this! Here’s what we’re covering: ?? Inspiring Campaigns: Real-world examples to fuel your 2025 plans. ?? Latest Product Updates: Big investments in gamification, quizzes, AI-powered experiences, and fraud prevention. ?? 2025 Roadmap: How we’re leveraging AI and advanced promotion mechanics to help you drive results more efficiently. ?? Executive Q&A: Bring your questions for a live session with our CEO and CTO. Wednesday, January 22 @ 10:00 AM ET. Register Now: https://lnkd.in/dyciDM_U #consumermarketing #customermarketing #zeropartydata

?? Personalization in Action: How CPG Brands Are Building Direct Relationships in 2025 ?? Gone are the days when retailers controlled every step of the customer journey. Today, CPG brands have the opportunity—and responsibility—to create meaningful, direct connections with consumers. But how do brands personalize experiences and honor privacy preferences in a rapidly evolving digital landscape? In our latest article, we explore preference-based personalization: the art of tailoring interactions to individual preferences while respecting privacy. ?? Read the full article here: https://lnkd.in/duhJRfsX #CPG #Personalization #DataPrivacy #ConsumerEngagement

??+??= Game-Changing Customer Engagement! What happens when you combine #AI, gamification, and no-code simplicity? Meet Wyng, the platform transforming how brands interact with their audiences. Catch our conversation with Prakash Mishra, CTO and co-founder of?Wyng,?where we dive into their innovative approach to creating interactive digital experiences that redefine customer engagement. How do you see AI shaping customer experiences? Watch the full episode here: https://lnkd.in/dHvu9vSy, and share your thoughts below! ?? #AllAboutAI #Gamification #CustomerEngagement #InteractiveExperiences #MarketingInnovation #SaaS #DigitalTransformation #CustomerExperience #Wyng

This Experience Highlight from Disney Media & Entertainment Distribution's Tamron Hall Show is giving us all the festive feels ?? . Tamron Hall’s?Week of Wishes?introduces viewers to a curated?"Wish List"?of exciting prizes, which are gifted to the live audience during the show. At-home fans also get their chance to join the fun through interactive social media opportunities, such as liking and commenting on Tamron Hall’s official accounts for a chance to win?prizes. It’s a great example of how Wyng-powered experiences help make every episode of the Tamron Hall Show more interactive and engaging—for both in-studio and at-home audiences. Read more here: https://lnkd.in/djMvWcGJ #HolidayCampaigns #EngagingExperiences #FanEngagement #ViewerEngagement