WYN BEAUTY by Serena Williams

We are thrilled to share that we’ve been nominated for the Allure Readers' Choice 2025 New Brand Award! This recognition is extremely special to us and we are proud to be in such good company.? It’s incredible to see how far we’ve come ?? ??

Did you know that almost 89% of skiers are white, with just 1.5% identifying as Black? Source: National Ski Areas Association This past weekend we brought 24 Black and brown people (our entire Hike Clerb Inc team & guides) to ASPEN from across the country to participate in winter sport clinics led by a team of Black and brown instructors for our 2nd annual SNOWCLERB ??! To say that core memories were created is an understatement! The ripples we are making by TAKING UP SPACE all over the place reach beyond what we can even comprehend. Thank you to our sponsors -- Nuuly: A clothing rental subscription service owned by URBN that earned us the title of best dressed on the slopes! Teva (Deckers Brands): An iconic footwear brand loved by outdoor enthusiasts with styles that kept us warm and dry all weekend. WYN BEAUTY by Serena Williams: Serena William's active makeup line that kept us glowing on and off the slopes! Snowmass: Named the #1 ski resort in the U.S. and Canada by Condé Nast Traveller Readers' Choice Awards and we absolutely understand why! ...for working with us to create a more inclusive and equitable outdoors! Want to learn more about efforts working to dismantle systemic barriers within winter sports? Check out organizations like Edge Outdoors (https://edgeoutdoors.org/) and Inclusive Outdoors Project (https://lnkd.in/d7g93_Aw) whose work centers this space and head to www.hikeclerb.org to learn more about our work decolonizing the outdoors as a whole. We can't wait to do it again next year! ?

Active Beauty took on a whole new meaning for us last weekend with Serena Williams, Meta, Fuze House, and all of our special guests! Thank you for an inspiring day of community, conversation, and intentional movement! Special shoutout to Hannah Bronfman and Kendall Toole for HOLDING COURT with Serena Williams and sharing what "active" means to them as women who wear many hats while finding time to nurture their inner and outer strength and beauty, which is what WYNNING is all about ?? ??? We can't wait to share more WYNNING moments like this with our growing community!

There are few things more inspiring than a table full of women who are making moves! A highlight this weekend was the VOGUE 100 x WYN BEAUTY luncheon hosted by our favorite boss lady Serena Williams! VOGUE 100 is a global community of creative game-changers including athletes, artists, actors, activists, & stylists. With WYN, we hope to inspire moves both on and off the court. Thank you, Vogue for such a meaningful afternoon.

Monday was an important day for women in sports and a special day for us at WYN BEAUTY. We had the honor of creating a WYN BEAUTY glam look for?Alissa Pili?ahead of her first-round draft pick to the?Minnesota Lynx. Alissa’s Indigenous and Polynesian heritage deeply impacts how she shows up both on and off the court. She has gracefully accepted her position as a role model for Indigenous and Polynesian girls who look up to her, and her impact continues to inspire those of us who are rooting for her in her next chapter. “As I look forward to embracing the next chapter of my career, I carry with me not just the lessons learned on & off the court but the spirit and resilience of my Indigenous heritage. This experience has been more than just basketball; it’s been an opportunity to share my story with the world. I deeply appreciate the endless support from both my Polynesian and Indigenous communities, and I will always continue to represent my people proudly” ~?@alissapili Thank you for allowing us to be part of your special day. Here’s to more WYN’s! https://lnkd.in/ePFQZTmJ

WYN BEAUTY by Serena Williams is already WYNNING awards ?? Big Vision Lengthening & Defining Tubing Mascara has won BEST MASCARA in the 2024 Real Simple Beauty Awards. "The competition was stiff (hah!), but this formula was a grand slam. (Get it? Because it’s Serena Williams’s line! Tennis!) “With just a couple of swipes, the mascara really elevates my look,” Designer Natalie Guisinger says. “It’s easy to put on and easy to take off. All you need is water.” https://lnkd.in/eVrExUEB

Thank you Marie Claire and Halie LeSavage for putting our products to the ?? test at our launch event last Wednesday - we're happy to hear they passed with flying colors ?? "Of all the ways someone could imagine meeting?Serena Williams?to discuss?Wyn Beauty, her debut makeup collection, arriving soaking wet after getting stranded umbrella-less in a spring storm isn’t one of them. But there I was: standing in front of the 39-time tennis champion title holder, dripping water like I’d taken three consecutive rides on a log flume first. My shoes, tote bag, and dress were soaked through; my low bun was dripping water down my back. But a quick glance at my front-facing camera proved my?mascara—Wyn Beauty’s Tubing formula—hadn’t smudged a bit." https://lnkd.in/edAVDJgf

Today, WYN BEAUTY by Serena Williams launched exclusively into Ulta Beauty. The brand is now available in 685 stores nationwide & on ulta.com. We are excited to partner with Ulta Beauty - the largest beauty destination in the U.S. - to bring our brand & products into the hands of so many. See you there ? https://lnkd.in/eMKB9f49

Thank you Black Beauty Rep Media for the support & coming to our incredible launch event ?? https://lnkd.in/epUfKWUj

Allure Magazine April One to Watch ? "We’ll be honest: Serena Williams's makeup line was not on?Allure’s 2024 celebrity beauty brand bingo card. When Wyn Beauty arrived at?Allure?HQ several months ago, we were a little surprised and very skeptical (celebrity beauty brand fatigue is real). But we started using it—we’re here to do the work—and came to find we hit a makeup jackpot." "The sunscreen has already become a crowd favorite among?Allure?editors (it’s also Williams’s favorite), which was enough to earn the line April’s?One to Watch?title.?" https://lnkd.in/e_FSCrjr