Wylie Communications Inc.

Can you spot me in this picture of new CSPs? I'm in there — twice. Free ticket to our next public Master Class to the first person who identifies me ! (CSP is the speaking industry's highest honor.)

4 ways to collaborate with AI?... [Chart by Educause: https://lnkd.in/g36U9zib] ???Stat ChatGPT currently has an IQ of 155. Einstein’s IQ was 162. By the end of next year, AI will have an IQ of 1500. — Futurist John Sanei ???Quote “Embrace AI as a collaborator, not a competitor." —?Robin Bordoli, chief executive officer, CrowdFlower ???Tip PR and corporate communicators make the short list of professionals most needing to adapt to AI. So what are you doing, every day, to collaborate with AI in these four ways? ???Tools Have you tried?Perplexity,?Claude,?DALL-E 3,?Beautiful.ai,?Pi,?Copilot, or?Llama? Please, let me know how you’re using AI. I’d love to share ideas with you! Never miss a#writing?tip when you subscribe to my newsletter:?https://lnkd.in/edQsGZV

How to reach 47% of your mobile web visitors ... ???Stat Mobile web visitors spend 74% of their time on the first two mobile screens, according to the Nielsen Norman Group. ???Quote “Clap your hands twice. The interval between claps is one beat. That’s how long you have to command attention on a screen.” —?Fast Company ???Tip Pass the 1-2-3-4 Test: Make sure you get your key messages across in the first four elements of the screen: 1) Headline, 2) Deck, that one-sentence summary after the headline; 3) Lead paragraph; 4) Nut graph.? ???Tools Learn more ways to?get the word out above the fold on mobile: https://lnkd.in/gdVFN9Hk Never miss a?#writing?tip when you subscribe to my newsletter:?https://lnkd.in/edQsGZV

I loved working with the bright, witty, talented communicators at Delta Air Lines last week. Thank you for a wonderful day, Farah M. Ali, CPA, Natalia Arenas Gallo, Raquel A., Justin Badger - MBA, Zoriah Bethel-Jean, Kim Bridges, Dara Cadzow, Sabrina Cole, Taylor Courson, Allison Curtin, Taylor Dahl, Anna Katherine (AK) Daley, Natalie Duggan, MA, Lauren Eigel, Kristen Callihan Forsberg, Jonathan Garner, Justice Gesicki, Stan Heaton, Justine Holcomb, APR, Samantha Holmes, Ashley Holzhauer, Erica Hutlas, Megan J., Lydia Klayman, Alex Koplin, Jacqueline Lamothe, Claire Marshall, Jessica Samantha Facteau, Anna Morris, Elizabeth Ninomiya, Hiroko Okada, Maria (Moraitakis) Oldham, Alexis Paige, Emily Pitchford, Erin Roberts, Macy Rosen, Samantha Sand, Greg Schreier, Megan Shannon

Journalist’s No. 1 PR pet peeve ... 1 quote, 1 stat, 1 tip & 1 tool for Thinking Like a Reporter ???Stat Journalists’ No. 1 pet peeve: releases that aren’t relevant to the target audience. — Greentarget study ???Quote “Organizations write press releases for themselves, not for readers.” — A frustrated PR pro ???Tip Lead with the reporter’s audience — not with your organization and its stuff. Instead of:?Be the Match introduces new Legislative Day event. Write: Blood Cancer Patients?and Advocates Visit Capitol Hill ???Tools Learn more ways to?write relevant PR pieces: https://lnkd.in/eft84nx And never miss a tip when you sign up for our newsletter: https://lnkd.in/edQsGZV

Can't wait to see you at Public Relations Society of America (PRSA) ICON this year. Put me on your schedule for 9:45 a.m. on Oct. 17, when I'll be sharing ways to Cut Through the Clutter. See you in Anaheim! https://lnkd.in/gyDbASjE

How to Get Clicked, Read, Liked & Shared ... 1 quote, 1 stat, 1 tip & 1 tool to avoid the blah-blah in content marketing ???Stat Feature leads increase reading by 520% and readers by 300%, according to an A/B test by Groove HQ. ???Quote “blahger: A blogger whose message primarily consists of blah-blah-blah.” — BuzzWhack ???Tip To increase reading — and to avoid the blah-blah in your content — use a feature lead.?Start with an anecdote, human interest story, metaphor, statistic or wordplay. Avoid abstract leads, announcement leads and fact packs. ???Tools Learn more ways to organize content: https://lnkd.in/gWV7dCjk Never miss a tip: https://lnkd.in/edQsGZV

4 ways to avoid jargon: How to start making sense ... Want to get the gobbledygook and gibberish out? Here are 1 quote, 1 stat, 1 tip & 1 tool to help you stop making your?reader go “huh?” ???Study People who use big words when smaller ones will do sound less intelligent, according to research at Princeton University.?Participants who read the simplified version of a message rated the author more intelligent than those reading the original version. ???Quote “If you can’t explain something simply, you don’t understand it well.” — Albert Einstein, genius ???Tip Use the words in your readers’ heads, not the words in your head. And keep your average word length to 5 characters or fewer. That will help you focus mostly on short, familiar words. ???Tools Learn more ways to avoid jargon; https://lnkd.in/gtvts6Vp And never miss a tip when you subscribe to my newsletter: https://lnkd.in/edQsGZV

I am grateful to have been blessed with many brilliant clients during my 30 years in business, including Julie Bartels Smith, ABC, Jake Poinier, Cindy Conner, Michael Snyder, Diane Graham, Cynthia Corne, Stacy L. Wilson, ABC, IABC Fellow, Martha Gershun, Rozanne Witherow, Mary Lewis, Mike Swenson, Dawn J. Grubb!

I am grateful to these clients and friends for a wonderful 30 years in business. Thank you, Dan Auman, Leena Wolontis, Jenn T., Karen Skibba, Ph.D., Sally Clausen, Robbert Zantinge (Thank you for bringing me to Amsterdam and for letting me speak on a stage where Mozart had performed!), Michael LaMonica, Neil Scheff, Neil Scheff, Barrick Wilson, Tamara Sorg, Janet Allton, Kimm Fromm Foster, ABC, Dean Davison, Susan Dillard, Eileen Gaffen, Angi Jones, Becky Loboda, Sheryl Peterson, Louise M. Felsher, CMM, Dorothy Carpenter, Trish Anzek, Dorothy Deer, Brien McDaniel, Mark Elterman, Jackie Pride, Norma Woodard and Jon Ratliff! Thank you for all of the writing assignments and workshop engagements — and ideas and inspiration!