WXO - World Experience Organization

??Level Up Your Space: How Gamification Keeps People Hooked (and Spending)?? Picture this: You step into a bar, an exhibit, or even a waiting room. You planned to stay for ten minutes - just a quick drink, a glance around. But something happens. Suddenly, an hour has passed. Maybe two. And, of course, your wallet is a little lighter than when you walked in. That’s the magic of gamification. The best part? It’s not magic at all. It’s human psychology, just used very cleverly. In this week's Campfire (both early and late), experiential game designer Sandesh Somani (The Great Escape Game) will reveal how the smartest venues, events, and experiences are built to make people stay longer, engage deeper, and - yes - spend more. He’ll perform a deep dive on his ‘immersive puzzle bar’ Haunted Hound, which boosted F&B sales by 300% despite comparatively low-budget gamification. By breaking down the psychology of play and the irresistible pull of interactive spaces, we'll explore why the best-designed experiences don’t just entertain people - they immerse them. Together, we’ll discuss: ?????Cohesion - how to make your space slick and elegant. ?????Human psychology - computer systems aren’t the only thing we can hack. ?????Simplicity and efficacy - how to maximize your experience with min spend. This isn’t just about building games. It’s about gaming the system - turning any real-world space into something people can’t tear themselves away from. Join us, take notes, and by the end, you’ll know how to hack human behavior and level up your experience design. Game on. See you there. ?? Link to RSVP in comments (only accessible to WXO members)

All change as today, we're delighted to announce a new venue for our forthcoming?World Experience Summit (#WXS25) as we return to Phantom Peak – London’s premiere immersive and award-winning experience. World Experience Summit debuted at?Phantom Peak?back in 2023 before moving to New York’s?House of Yes?for our 2024 event. This year’s event will see over 500(!) of the Experience Economy’s leading professionals descend on East London – that's over double the amount who attended 2023’s debut event. In the two years since the last Summit, Phantom Peak has gone from strength to strength. Its average yearly audience has grown twofold and its community now boasts almost 1,000 superfans with a 30% return rate.?It has received multiple awards including the TripAdvisor Travellers’ Choice Award (top 10% of things to do worldwide) as well as a coveted blooloop Innovation Award, naming it the global best immersive experience for 2024. "Phantom Peak is a living, breathing example of the?Experience Economy?in action,” said?James Wallman,?WXO founder and CEO. “Not only is it an amazing immersive experience for an intergenerational audience, it is a financially-successful operation that shows how experiences can be as profitable as they are awe-inspiring.” “We are delighted to welcome the World Experience Organisation back to Phantom Peak”, said?Nick Moran, co-founder of Phantom Peak. “Phantom Peak is where it all started for the World Experience Summit and we can’t wait to welcome back old friends as well as meet the new ones the WXO’s fast-growing event is attracting”. World Experience Summit 2025 is part of the debut?London Experience Week?which takes place between Monday 28 April and Friday 2 May. As well as hosting the third iteration of the World Experience Summit, London Experience Week showcases the best of the UK capital city’s blossoming experience economy. A citywide Experience Safari will be announced in the coming weeks, with a full roster of London venues and events that both WXS attendees and the public can visit free of charge. London Experience Week partners?London & Partners?are working with WXO to secure the very best in London venues, with an initial roster to be announced in the coming days. Phantom Peak is a change to the previously announced venue, Immerse LDN. Previously released tickets are still valid. The World Experience Summit 2025’s Hub Hotel remains the?Good Hotel, with exclusive discounts available for WXS 2025 attendees. CONTACT For further information on?London Experience Week 2025 and to discuss brand partnerships, PR, corporate or sponsorship activities, contact Samantha L Fay? at?[email protected]. For further information on?Phantom Peak, contact Jonathan Taylor at?[email protected] Tickets >> https://lnkd.in/g2mTjdKy #experienceeconomy #experience #events #London

?? Live, Laugh, LARP: Putting the Audience at the Heart of the Story ?? Long before the Experience Economy was a buzzword, Live-Action Roleplaying (LARP) was already delivering some of the most intensely immersive, interactive, and emotionally engaging experiences on the planet. Imagine stepping into a world where every choice you make shapes the story in real time. No passive spectators, no pre-scripted rails - just you, a character of your own making, physically interacting with the space, the players, and the unfolding narrative. And this isn’t just a niche pursuit- it’s big business. Twin Mask, a fantasy-based ‘blockbuster LARP’ near LA, welcomes 600+ players per weekend across eight annual events at the Koroneburg Renaissance Fairground. With a $70 ticket price and minimal overheads, this is a commercial success as much as a creative one. So, what’s the secret sauce? And what can experience designers, brand builders, and storytellers learn from LARP’s ability to create compelling, audience-driven narratives? Join Emmett Furey, an experienced LARP storyteller, as he breaks down a recent storyline and helps us explore: ?? How LARP turns passive audiences into active co-creators ?? The hidden power of non-player characters (NPCs) in shaping the narrative ?? Why official ‘moderators’ are essential in freeform storytelling ? What happens when the story isn’t just told - but lived? In a world where immersive storytelling is becoming the holy grail for brands, entertainment, and live experiences, could the future of engagement be hidden in LARP’s age-old magic? Bring your curiosity, questions, and imagination to this interactive campfire session, running across both time slots & exclusively for WXO members. ?? If you’re designing experiences and NOT thinking like a LARP game master, you might be missing the biggest trick of all.

? Bonus Lineup for LXW Proposals Due to SO many fantastic submissions, we've had to release a bonus vote on 12 more ideas. Check the comments for the link to read the pitches & cast your votes here! Voting is open until Fri March 7th. In the days after that, we'll be in touch with the most popular entries before quickly start announcing speakers and sessions. Watch this space! What if you have an idea for a session now? Don't worry! We are still welcoming new submissions until Fri March 7th - don't worry if it doesn't make the voting process, we'll still review it against the set criteria with input from the WXO's World Experience Council. Arlo Howard Josh Sehnert Sarah Taylor Luis Medrano Lee Francis, Ph.D. Arthur Zards Nigel Scott Rory Seydel Alejandro Garza Stuart O'Neill Louis Alfieri

The WXO World Experience Awards 2025 are open for entries! The ‘Oscars of the Experience Economy’ are back and bigger than ever for 2025! The?WXO World Experience Awards?are the?first-ever global awards dedicated to the?Experience Economy, recognising the world’s most innovative and impactful experiences. This year, the?WXO World Experience Awards?have been expanded to 12 separate awards over four categories – Experience, Business, People and Technology. ?? Nominations are open?NOW?and close on?Thursday, 27 March 2025 ?? Shortlists will be announced the week commencing?Monday 7 April 2025 ??? Voting will then be open for two weeks until the week commencing?Monday 21 April 2025 ?? The Awards will take place from 7-9pm on?Tuesday 29 April 2025?after Day One of the World Experience Summit. Tickets for the Summit are available via the?WXO website. ?? Click that link below to enter! ?? WXO Fam: James Wallman Samantha L Fay?Pippa W. Kritika Singh https://lnkd.in/eDzrMEYK

?? ?Vision to Viability: Scaling Immersive Experiences for Impact ?? Join us by the Campfire as World Leading Expert in Location-Based VR, Bob Cooney, takes the talking stick on Wednesday 26 Feb (timings below ??). ?? About: The immersive industry is evolving, but many projects fail to move beyond prototypes or one-off exhibitions. Why? Because they aren’t designed with?venue constraints, audience expectations, and financial viability?in mind. In this talk, we'll connect insights from?Venice Immersive?and recent industry conversations to uncover?what it really takes to scale immersive experiences. We are super excited for Bob to share his expertise & hope you can join us! ?? Event details: This event is exclusively for WXO members who can RSVP via the link in the comments - here's when we kick off in your time zone: London: 09:55 - 11:25 Paris: 10:55 - 12:25 Shanghai & Singapore: 16:55 - 18:25 Dubai: 12:55 - 14:25 Sydney: 20:55 - 22:25 Auckland: 22:55 - 00:25 Mumbai: 14:25 - 16:55 Tokyo: 17:55 - 19:25 ???Not a member yet??This is your chance to gain exclusive insights and join a global network of?experience economy leaders. ???Become a WXO member?today & shape the future of experiences: worldxo.org

?? It's here - the fourth LXW proposal voting lineup! You know the drill: read the pitches and cast your votes here https://lnkd.in/dpiM5HFt We've now had a staggering 6630 votes cast across our three lineups, and it's tight. Check out the pics for a sneak peak of the current results for one of our lineups ?? Thanks to you, London Experience Week is shaping up to be an unforgettable experience. Not got your tickets & feeling the FOMO? Secure your spot here ?? https://lnkd.in/dBNh2q-M

?? The third & penultimate voting lineup! So far, we've had 278 voters and 4320 votes cast for our first and second LXW voting lineups. Keep the votes coming for our next wave of proposals. This lineup features an array of participatory experiences and insightful talks - from live group jams and dance parties to expert-led discussions on business success. ?? Read the pitches & cast your vote here: https://lnkd.in/e-72A5_E

??Business Model Magic Trick: Turn Your Experience Into A Thriving Business?? Join us by the Campfire as our CEO, James Wallman, grabs the talking stick. Every great experience is built on two things: magic and money. But too often, creators pour their souls into making something extraordinary - only to struggle with making it work financially. This week’s Campfire is about changing that. We’re going to use the Business Model Canvas to map out how our experiences actually work as businesses. This means looking at: - How you create value (What’s the magic you’re making?) - How you deliver value (Who are the key partners and activities that make it happen?) - How you capture value (Where does the money come from?) ?? Event details: This event is exclusively for WXO members. Campfire 1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here's when we kick off in your time zone: London: 09:55 - 11:25 Paris: 10:55 - 12:25 Shanghai & Singapore: 16:55 - 18:25 Dubai: 12:55 - 14:25 Sydney: 20:55 - 22:25 Auckland: 22:55 - 00:25 Mumbai: 14:25 - 16:55 Tokyo: 17:55 - 19:25 Campfire 2 is suitable for those in the US or Europe, but everyone is welcome! Here's when we kick off in your time zone: London: 17:55 - 19:25 Paris: 18:55 - 20:25 Los Angeles: 09:55 - 11:25 Santa Fe: 10:55 - 12:25 Chicago: 11:55 - 13:25 New York: 12:55 - 14:25 S?o Paulo, Santiago & Buenos Aires: 13:55 - 15:25 ???Not a member yet & interested in learning about things like this??Join us: worldxo.org

London Experience Week is just 11 weeks away! To spread the love this Valentine’s Day, we’re giving you $140 off for the next 24 hours! ?? Just use the code VALENTINE to treat yourself (or someone equally lovely) and make a date with the future of experiences. Why? Because experiences are better than stuff! At London Experience Week 2025, you’ll: ???CONNECT?– This isn’t another stiff conference. It’s where experience lovers unite. Expect deep chats, big ideas, and real relationships. ???LEARN?– Fall head over heels for new insights, tools and techniques from the masters of the craft. ???SHARE?– Your wins. Your f**k-ups. Your wildest ideas. This is where they belong. ???MEET?– The partners, collaborators, and investors who’ll help you create experiences that make hearts race. ?? Immerse LDN, April 28 - May 2 2025 ?? Ready to swipe right on the best event of the year? Use?VALENTINE?before it’s gone! ??? Don’t be stupid like Cupid -?book your ticket now! Can't wait to see you there! Your Secret Admirer from (W)XOXO https://lnkd.in/ewvtuWQZ