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Most food brands source from industrial farms—GoodSAM, PBC is doing the opposite. For years, big food companies have prioritized efficiency and cost over sustainability, leaving small farmers struggling to compete. But Heather K. Terry saw an opportunity to change that. In 2019, she founded GoodSAM, PBC, a B-Corp Certified food brand that partners directly with smallholder and Indigenous farmers across nine countries. By eliminating middlemen and investing in regenerative agriculture, GoodSAM ensures fair wages while producing high-quality, sustainable food. It wasn’t an easy road. But building a mission-driven food brand in an industry driven by cost-cutting and efficiency wasn’t easy. Regenerative farming requires patient capital, something traditional investors rarely offer. Rather than compromising her mission, Terry sought out investors who aligned with GoodSAM’s long-term vision. So she looked beyond conventional funding routes. Last week, GoodSAM raised a $9M Series A, led by ALIVE Ventures and Desert Bloom, with participation from LATAM Impact Fund, Promotora Social México (PSM), One Small Planet, and Connecticut Innovations. The funding will help GoodSAM, PBC scale operations, expand product lines, and strengthen partnerships with farmers in Latin America and Africa. Why does this matter? The global food system is still dominated by ultra-processed, industrially farmed products, while small farmers—who grow 80% of the world’s food—struggle to make a living. GoodSAM, PBC is proving that regenerative agriculture isn’t just sustainable—it’s scalable. As Terry puts it: "Raising capital in the last two years has been extremely challenging—and statistically, for women, it’s been nearly impossible. This funding gives us the resources to scale in a way that meaningfully changes lives, communities, and economic realities." She’s not just building a food brand. She’s redefining what ethical, sustainable food production can look like. Interested in learning about the female founders who make up the 2% who receive funding? Follow me for the latest updates!