Wurl

As we're in the home stretch of 2024, it’s a great time to reflect on the trends that shaped CTV advertising this year. Looking back can help advertisers refine strategies for 2025. In an article for Ad Age - I unpack the key trends driving innovation in CTV —check it out! 3 Key Trends Driving CTV Innovation in 2024: ?1. The shift to ad-supported streaming ?2. Generative AI boosting ad effectiveness ?3. CTV emerging as a full-funnel performance channel Link to the article: https://lnkd.in/gasCF37p #CTV #Wurl #Innovation

Emotions matter! ???? In his latest Ad Age article, Mikey Garcia explores how emotions and perfect timing create powerful connections with CTV audiences: https://lnkd.in/gmyNVYRE Discover how brands can align messaging with viewers' feelings to drive engagement and results.?? #CTV #CTVAdvertising #EmotionalTargeting #AgAge

We’ve got exciting news… we have officially teamed up with Transmit to maximize FAST channel monetization: https://hubs.ly/Q02ZbN790 ?? With Transmit’s innovative in-stream ad formats and Wurl’s footprint in FAST, this partnership will create better experiences for viewers while providing advertisers with premium inventory. It’s a win for publishers, brands, and viewers alike! ?? #CTV #FAST #AdTech #Streaming

Do you watch holiday content in the summer? ??What's everyone streaming these days? ?? We hit the floor at ANA Masters of Marketing to find out! Check out our CTV Trends Report 2024 to learn more about what’s shaping the future of streaming: https://hubs.ly/Q02Z4F9Y0 #CTVTrends #Streaming #AdTech #AdvertisingTrends

?? Thanks to everyone who joined our golf outing at the Beet.TV Retreat Santa Monica last week! It was a morning well spent with great views and even better company. #BeetRetreat #BeetTV #GolfOuting

We landed a spot on Streaming Media Magazine's 2024 Streaming Media 100 list! ?? We’re honored to be recognized among the top players driving the future of streaming.?Check out the full list ?? ?https://hubs.ly/Q02YmqsC0 #StreamingMedia100 #CTV #StreamingInnovation

How can CTV power up every stage of your marketing funnel? ?? In his latest Ad Age article, Peter Crofut looks at how CTV drives results for brand and performance marketers alike—from building awareness to guiding decision-making: https://lnkd.in/gBixid5P #AdAge #CTV #BrandMarketing #AdStrategy

Who says holiday magic is just for December? ???? Viewership of holiday content on CTV peaks in December—but stays strong year-round. Here's how to make the most of this ongoing opportunity: https://hubs.ly/Q02Y5MB60 #CTV #CTVTrends #HolidayMarketing

Join us this Thursday for an ADWEEK Webinar on how emotional connections can transform CTV advertising. ?? Hear from:? - Peter Crofut (Wurl) - Lemu Coker (Google) - Adam Royle (Roku) ?? Register now and discover new strategies that drive success across the funnel: https://hubs.ly/Q02XW8Fh0 #CTV #CTVAdvertising #Targeting #AdWeek

Why settle for basic targeting when you can tap into emotion? ?? Mikey Garcia sat down with TVREV to explain how BrandDiscovery uses emotional insights to align ads with content for next-level engagement: https://hubs.ly/Q02XntvT0 #CIMMSummit2024 #Streaming #CTV