How important are emotions in shaping the way we connect with content? ?? Our CEO, Ron Gutman, spoke with MediaPost about how we’re using GenAI to detect emotions in streaming content and align them with ads for greater impact ?? https://hubs.ly/Q02Zzx1V0 #CTV #Streaming #GenAI #AdTech
Wurl
科技、信息和网络
Palo Alto，California 9,249 位关注者
Wurl is a leader in data-driven solutions for CTV.
关于我们
Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl is owned by AppLovin (NASDAQ: APP). For more information, visit www.wurl.com.
- 网站
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https://www.wurl.com
Wurl的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 51-200 人
- 总部
- Palo Alto，California
- 类型
- 私人持股
- 创立
- 2011
- 领域
- Advertising、Video Distribution、Streaming TV、Managed Channel Services、CTV Distribution、Performance Marketing、CTV Advertising、Free Ad Supported TV Distribution、Machine Learning TV Advertising、Customer Acquisition and Retention、FAST Channel Creation、SVOD Performance Marketing、Global Data CTV Services和Global FAST Distribution
地点
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主要
获取路线
1100 Page Mill Rd
US，California，Palo Alto，94304
Wurl员工
动态
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Wurl转发了
VP, Business Development - Agencies & Brands | Wurl (an Applovin company | NASDAQ: APP)
As we're in the home stretch of 2024, it’s a great time to reflect on the trends that shaped CTV advertising this year. Looking back can help advertisers refine strategies for 2025. In an article for Ad Age - I unpack the key trends driving innovation in CTV —check it out! 3 Key Trends Driving CTV Innovation in 2024: ?1. The shift to ad-supported streaming ?2. Generative AI boosting ad effectiveness ?3. CTV emerging as a full-funnel performance channel Link to the article: https://lnkd.in/gasCF37p #CTV #Wurl #Innovation
3 key trends that drove CTV advertising innovation this year
adage.com
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Emotions matter! ???? In his latest Ad Age article, Mikey Garcia explores how emotions and perfect timing create powerful connections with CTV audiences: https://lnkd.in/gmyNVYRE Discover how brands can align messaging with viewers' feelings to drive engagement and results.?? #CTV #CTVAdvertising #EmotionalTargeting #AgAge
How emotions engage CTV audiences at the right time
adage.com
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We’ve got exciting news… we have officially teamed up with Transmit to maximize FAST channel monetization: https://hubs.ly/Q02ZbN790 ?? With Transmit’s innovative in-stream ad formats and Wurl’s footprint in FAST, this partnership will create better experiences for viewers while providing advertisers with premium inventory. It’s a win for publishers, brands, and viewers alike! ?? #CTV #FAST #AdTech #Streaming
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Do you watch holiday content in the summer? ??What's everyone streaming these days? ?? We hit the floor at ANA Masters of Marketing to find out! Check out our CTV Trends Report 2024 to learn more about what’s shaping the future of streaming: https://hubs.ly/Q02Z4F9Y0 #CTVTrends #Streaming #AdTech #AdvertisingTrends
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?? Thanks to everyone who joined our golf outing at the Beet.TV Retreat Santa Monica last week! It was a morning well spent with great views and even better company. #BeetRetreat #BeetTV #GolfOuting
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We landed a spot on Streaming Media Magazine's 2024 Streaming Media 100 list! ?? We’re honored to be recognized among the top players driving the future of streaming.?Check out the full list ?? ?https://hubs.ly/Q02YmqsC0 #StreamingMedia100 #CTV #StreamingInnovation
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How can CTV power up every stage of your marketing funnel? ?? In his latest Ad Age article, Peter Crofut looks at how CTV drives results for brand and performance marketers alike—from building awareness to guiding decision-making: https://lnkd.in/gBixid5P #AdAge #CTV #BrandMarketing #AdStrategy
How to drive performance across the full funnel on CTV
adage.com
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Who says holiday magic is just for December? ???? Viewership of holiday content on CTV peaks in December—but stays strong year-round. Here's how to make the most of this ongoing opportunity: https://hubs.ly/Q02Y5MB60 #CTV #CTVTrends #HolidayMarketing
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Join us this Thursday for an ADWEEK Webinar on how emotional connections can transform CTV advertising. ?? Hear from:? - Peter Crofut (Wurl) - Lemu Coker (Google) - Adam Royle (Roku) ?? Register now and discover new strategies that drive success across the funnel: https://hubs.ly/Q02XW8Fh0 #CTV #CTVAdvertising #Targeting #AdWeek
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