Wulf's Fish

WE'RE IN THE NEWS — If you've followed Wulf's for a while, you've likely heard us talk about invasive green crabs, their destructive habits that are seriously damaging local shellfish stocks, and how delicious the little buggers are. We're excited to be featured in this in-depth look at the problem and its culinary solutions in The New York Times Magazine which quotes Alisha Lumea, Wulf's VP of Marketing and resident green crab evangelist. ? ? From the article: Wulf’s takes the long view, seeing its effort as “an environmental project and a local fisheries project,” Lumea says. “We’re doing this because we think it is an important thing to do.” To put the crabs in front of consumers, Wulf’s blast-freezes them whole, swiftly bringing them down to –40 Fahrenheit before packaging them in two-pound bags that sell for $10. The sales pitch is straightforward. “It’s crab,” Lumea says. “It tastes like crab. It’s not strange.” But for the market to expand sharply, she says, someone will have to find uses with the mass appeal of an industrial-scale product. “That will be a tipping point,” she says. Until then, the movement relies on restaurants to put green crabs before the public. “Chefs,” she says, “are so important in helping make the fashion.”? ? Home cooks — we sold out of green crabs quickly today, but we're restocking next week. Please sign up for the waitlist to be notified when they arrive.? ? Chefs — Talk to your rep about getting some crabs to work with. Supply is very hard to come up by until the weather warms up later in the year (the crabs hibernate down in the mud), but please keep them in mind as you write your spring menus. If we want to keep eating native clams, oysters and more, we need to eat a lot more green crabs.? ? https://lnkd.in/eXC2TTqY #greencrabs?#invasivespecies?#eattheinvaders?#seafoodchefs?#sustainableseafood?#fishmonger?#wulfsfish?#newfisholdschool

Wulf's is #HIRING! We're searching for a SALES SUPPORT MANAGER & a CUSTOMER SUPPORT ASSOCIATE (part-time) for our Boston location and a WESTERN MASS DRIVER for our division based in Northampton, MA. If you have a passion for seafood and are interested in being part of a growing, dynamic company, we want to hear from you! Check out our site for full job descriptions and how to apply. https://lnkd.in/ejRdUnrn

“Our goal is to provide a really high-touch and personalized experience, so the customer feels like they’re part of a humanized ecommerce digital experience rather than just an automated email…It is important for us to straddle between the scalability of that service, so using the technology that’s available to us, while also applying a bit of old-school methods.” I recently had the pleasure of chatting with Judy Yao of Wulf's Fish about two of my favorite topics: digital experience and cooking! Judy talked about her approach to creating high-touch digital experiences and shared how her team aims to inspire customers via education through images, recipes, and stories. #Ecommerce #DigitalExperience Link in the 1st comment ??

We're #hiring! We're currently looking for a SALES ACCOUNT MANAGER, an OPERATIONS MANAGER, and a CUSTOMER & OPERATIONS SUPPORT ASSOCIATE. All roles are based in Boston, MA. If you have a passion for seafood and you're interested in being part of a growing, dynamic company on the waterfront, we want to hear from you.? Check out our site for full job descriptions and how to apply. https://lnkd.in/ejRdUnrn #hiring #seafoodjobs #seafood

We're #hiring! We're currently looking for a SALES ACCOUNT MANAGER, an OPERATIONS MANAGER, and a CUSTOMER & OPERATIONS SUPPORT ASSOCIATE. All roles are based in Boston, MA. If you have a passion for seafood and you're interested in being part of a growing, dynamic company on the waterfront, we want to hear from you.? Check out our site for full job descriptions and how to apply. https://lnkd.in/ejRdUnrn #hiring #seafoodjobs #seafood