Custom Content from WSJ

At Custom Content from WSJ, we create powerful brand experiences through disruptive content that inspires decision-makers to take action. Discover our storytelling capabilities below, modeled on the most trusted journalism in America.

Paid Program with Infosys: Do today’s workers have the skills they need for the AI revolution? A new survey highlights a worrying disconnect between executives and employees. https://lnkd.in/eMBgijS2

“Last year we blocked an average of 7,000 password spray attacks every second, and that’s up from 4,000 a year [prior].” Irina Nechaeva, general manager at Microsoft Security, shared the rapidly increasing need for organizations to build a modern, cohesive, AI-powered defense against cyberattacks at The Wall Street Journal’s Tech Live Cybersecurity event, held last week in New York City. She joined leading cybersecurity experts across a variety of sectors to discuss how to combat cybersecurity threats, mitigate crippling attacks and safeguard privacy on the individual and organizational level. While executive editor Marc Perton led the discussion with Nechaeva, commercial programming editor Willem Marx moderated several more. Kelly M., CISO of City of New York, and Wendi Whitmore, SVP, Unit 42 at Palo Alto Networks discussed the most pressing threats facing global organizations and the security strategies needed to combat them. “There’s still a real shift that needs to be made [from] ‘I’m a CIO’ or ‘I’m a CTO or CISO, and that’s my job [and] no other business leader’s job,’” Whitmore explained. Arnab Bose, chief product officer at Okta, Michaela Lee, deputy chief cyber officer for operations, State of New York, and Latha M., CISO at Uber added their insight to the security conversation in a session called Beyond Passwords: Defending Against Cyberthreats in the AI Era. “I don’t think AI is fundamentally changing the mechanics of security … What AI is doing is supercharging the rate of change,” Bose noted. Maripuri sees a light at the end of the tunnel for those leveraging genAI. “Think about things that you maybe do once a year or once a quarter, like a risk assessment or a compliance certification. Imagine doing that almost on a real-time basis every day, where you could just say ‘What are my top 10 risks today at Uber’ without having to go through the extensive work [we do today].” Robert Bair, CISO in residence at Zscaler, discussed the challenges to organizations implementing a Zero Trust security framework: “The cultural inertia is definitely a bigger hurdle to overcome than convincing people that the technology is real,” he said. “Network architects and security practitioners have been designing, building, operating and defending networks the same for the past three decades.”

Paid Program with Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi): From galleries to global dialogue, one transformative project aims to foster creativity and connection—in Abu Dhabi and beyond.

Paid Program with NTT: AI could drain the equivalent of half the UK’s water—or save it. NTT’s CEO defines the "responsible reinvention" we need to boost responsible innovation.

“My first job was scooping ice cream at King Kone in Garden City, Michigan, when I was 14 years old.” Tracey Baldwin, senior vice president of luxury media sales at The Wall Street Journal, credits working as a teenager for the strong work ethic she has to this day. In an interview with Luxury Daily, she shares insights about her past, current passion projects and where the luxury market will be in 10 years. “When I started, print magazines were the foundation,” she reports. “Today, it is so much more,” noting that luxury is now a digital-first brand experience that will grow even leaner and more competitive in the next decade. “Adaptability, innovation and authenticity will define the future of luxury,” she says. When asked what recent projects ignite her passion for working in luxury, she notes a multiyear, multifaceted content partnership with Hyundai Motor America called Miles That Define Us. “It was a moving campaign that underscored a key truth: luxury isn’t about wealth; it’s about innovation, purpose and delivering value to all facets of a consumer’s life,” she says. You can read the Q&A in full by heading to the comments—and learn whose brain she would pick over wine in Paris at Caviar Kaspar if she could.

Paid Program with Regeneron: George Yancopoulos, co-founder and chief scientific officer of Regeneron, shares the guiding principles that have led to giant leaps forward for science—and humanity.

What’s your top tech priority for the year? Cybersecurity? Sustainability? Adopting new tech? If it’s new tech adoption, you’re far from alone. 46% of execs surveyed by WSJ Intelligence ranked it their number 1 transformation initiative—for the fifth year. What else does the 2025 CXO Tech Agenda, WSJ Intelligence’s annual global survey, reveal about the executives’ priorities for the year ahead? Slide through the carousel below to find out. Interested in learning more? Reach out to Athanasios Kastritis or Callie Morgan.

Paid Program with Media City Qatar: In a bid to become the world's next media capital, Qatar is pioneering record-breaking projects that balance cutting-edge tech with the irreplaceable power of creativity.

Paid Program with Accenture and AWS: What is responsible AI, and why does it matter? Operationalizing responsible AI has benefits that go beyond risk management. New research from Accenture and AWS examines how to drive trust, adoption and value with AI.