Wray Ward

The home and building products market is changing fast — are your marketing strategies keeping up? Check out the insights we gathered from the 2024 HIRI Summit and how they can help your brand stay ahead of the curve: https://bit.ly/3Yrn4MA #HomeBuilding #HIRISummit #MarketTrends

Pro tip: The 55-plus market segment is one of the most promising for home improvement product manufacturers. Representing 25% of the population and controlling 70% of U.S. assets, this group wields substantial buying power and offers unique growth opportunities. Homeowners in this segment — especially baby boomers — are actively engaged in remodeling, renovations and essential maintenance for aging in place. In our latest blog, we delve into best practices for effectively engaging this audience without missing out on younger demographics. https://bit.ly/481TDUt #HomeImprovement #Remodeling #MarketingStrategy #HomeRenovation

Our President & CEO Kent Panther and Client Engagement Senior Director Kelley Mickler are in Chicago for the Home Improvement Research Institute (HIRI) annual Insights Summit, and we can’t wait to hear their takeaways. Let us know if you’re attending, too.

Home and building industry marketers are keen on millennials and Gen Z, but don’t forget about their elders: Baby boomers represent the second largest group of homebuyers and hold great power — buying power. In our latest blog, we delve into baby boomers’ home preferences and four strategic ways for brands to connect with this generation. #MarketingStrategy #HomeandBuilding https://bit.ly/46WRWXO

Our JOY Committee is continuously brainstorming new ideas to enhance the culture at Wray Ward. To help our team through the dog days of summer, the JOY Committee is welcoming a special guest every Wednesday. We call this guest the "Pup of the Week." We’re thankful for all of our team members and their commitment to Wray Ward’s #culture and creating an environment we’re all glad to call home. And thank you to our four-legged friends for bringing smiles to our faces each week.

The 2023 AIA Journey to Specification report is a goldmine for marketers in the home and building industry. Our latest blog post dives into how to leverage its insights and how email and paid media can help brands engage with architects. Tapping these marketing strategies can help manufacturers increase the chances of having products selected and specified. ?? https://bit.ly/3LOvZAB #AIA #EmailMarketing #PaidMedia

We can’t believe eight weeks with the FORM intern class of 2024 have already flown by. Thank you John, Megan and Mara for a phenomenal summer. For a peek into how our FORM program shapes future marketing professionals, read our PR/content/social intern Mara Vicario’s reflections on her internship experience and how she has grown throughout the last eight weeks at Wray Ward. https://bit.ly/3SiiRHD #FORM #Internship #PR #Design #Copywriting #MarketingJobs #CharlotteNC

Here are four ways Google’s (somewhat unexpected) launch of AI Overviews may impact marketing and organic search in the coming months and beyond: https://bit.ly/4eRhrgV #AIOverviews #SEO #Search #OrganicSearch

Bring your brand’s content marketing program to life with confidence by thinking through these six questions: https://bit.ly/4cGUzyW #ContentMarketing #MarketingStrategy

Wray Ward opened its doors for the first time in June of 1977. And what better way to celebrate our anniversary than go back to our ‘70s roots? We set the scene, disco ball and all, and invited everybody down to our studio to get groovy. John Roberts and Lewis Dameron lit up and captured the celebration. Throughout the years, our jobs have continually evolved as tools and technology advance. We started with radio and newspapers in the 1970s, took on the internet in the 1990s and embraced social media in the 2000s. 47 years later, our core goal remains the same: to connect people through great storytelling. Thank you to everyone -- team members, clients and partners -- who helped make it happen over the years. We're excited for what's to come.