As #dataprivacy continues to change, many brands are looking for new solutions to accurately measure their #data. Our SVP of Paid Media David Dweck chatted with Digiday’s Antoinette S. about #incrementality #testing and how Wpromote uses metrics to challenge client assumptions. https://lnkd.in/e6jHK7hb
Wpromote
广告服务
El Segundo，CA 58,266 位关注者
Challenging Convention, Accelerating Growth 7-Time Ad Age Best Place To Work
关于我们
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
- 网站
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https://www.wpromote.com
Wpromote的外部链接
- 所属行业
- 广告服务
- 规模
- 501-1,000 人
- 总部
- El Segundo，CA
- 类型
- 私人持股
- 创立
- 2001
- 领域
- Paid Search & Media、Creative Services、SEO、Earned Social、Content Marketing、Feed Management、Paid Social、Facebook Advertising、Email Marketing、Display Advertising、Strategy、Local、Mobile、Google Analytics Consulting和Digital Intelligence
地点
Wpromote员工
动态
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One more week until the Wpromote team's (Pierre Le Veaux II, Michael Stone, and Natalie McCaffrey) panel on growth #marketing ??
PE/VC Portfolio Company Diligence & Growth Marketer, Startup Investor, Big Fan of Seed At The Table, and Father!
?? Me and my team at Wpromote are heading to PEI Operating Partners Forum New York and can't wait to connect with so many Private Equity industry friends. Be sure to catch our panel,?Growth Marketing as a Key Lever Beyond Investment Due Diligence: Unlocking 180-day Success?on?Wed, Oct 23 at 2:40PM ET. Feel free to message me so we can discuss how we might be able to partner together in the year ahead! ?? Michael Stone ?? Natalie McCaffrey #PrivateEquity #PEFirms #PrivateEquityDeals #InvestmentStrategy #PEInvesting #Buyouts #PrivateEquityPartners #AcquisitionGrowth #PEProfessionals #OperatingPartners #ValueCreation #OperationalExcellence #TurnaroundManagement #PerformanceMarketing #DigitalMarketing #PaidMedia #GrowthMarketing
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Wpromote转发了
AdMedia #AdFest2024 was truly one for the books! From beginning to end the experience was remarkable. From learning and exploring topics like Human Intelligence, AI, The Future Of Search, Holiday 2024 and so much more, to connecting with incredible industry professionals in paradise, this will be an experience I will cherish. To everyone who made this event so special (the organizers, attendees and hotel staff), and most importantly my incredibly supportive team at Wpromote, thank you from the bottom of my heart! #admedia #adfest #digitalmarketing #paidsearch
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#GenZ values offline time a lot more than you might expect from a chronically online generation. That’s why you should consider adding some in-store or in-person activations to your #marketing #strategy. https://bit.ly/4dBn5lj
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#Datacleanrooms can be an extremely versatile #data solution, especially if you’re looking for a privacy-safe method of creating first-party audiences for targeting and suppression. Our experts share when you should (or shouldn’t) implement a clean room as part of your #strategy. https://bit.ly/47XZfzd
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Unsurprisingly, the #millennial cohort tends to spend more money overall than their younger counterparts, but that doesn’t mean #GenZ’s less-stable lives are slowing down their spending. No matter what your #marketing plan may be, investing in understanding these younger audiences is key. https://bit.ly/4eyrbMo
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#Testing is a big part of making sure your #strategy is working. Our VP of Data Strategy & Analytics Drew Ford makes an interesting point about the different methods you could be using.
Have you thought about using Bayesian inference instead of traditional hypothesis tests for marketing incrementality testing? At Wpromote, we leverage our extensive experience in running matched market tests across various industries and company sizes providing a nice distribution of incremental lift across channels, platforms, and tactics. With these results, we could offer a diverse range of informed priors for analyzing individual test results. Leveraging informed priors in testing could help to: ? Run shorter tests with fewer markets/smaller sample size ?? Reduce opportunity costs ?? Increase your chances of statistical significance ?? Use of credible intervals to support decision-making for profitability The graph below is a simulation of tests demonstrating how Bayesian methods, especially with smaller observed lifts, can cut your time to statistical significance in half (non-zero CI). For example, with a 10% lift, Bayesian inference could allow you to complete tests twice as fast, letting you run more experiments each year. While informed priors improve speed, keep in mind that misrepresentative priors could potentially bias test outcomes if the priors do not accurately represent your marketing performance. It’s crucial to choose priors carefully. I'm interested in gauging demand for this methodology — would you consider collaborating with an agency to improve your testing with insights from past experiments? Or do you see introducing outside learnings as too risky? Let’s discuss how you can accelerate your testing without compromising results.
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#Marketing on #Amazon used to be relegated only to products you could find on the platform. Now, with #nonendemic advertising capabilities, there are more #media opportunities to advertise a broader range of products and services than ever before! https://lnkd.in/gun-wQia
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The #digitalmarketing landscape is constantly changing and if you’re not evolving with it, you’ll only get left behind. At this year’s Basis Technologies’s Agency Leadership Summit, our team had the chance to connect with other industry leaders to discuss the innovative ways we’re staying ahead of the curve.?
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Political advertising is entering its final stretch, which could mean major fluctuations in ad spend and costs. To win in Q4 and beyond, #agility is the name of the game–your #marketing #strategy needs to be ready to adapt to whatever comes your way this election season. https://lnkd.in/gzisb9tt
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