Worthix

In a recent discussion, moderated by Jessica Torres-Soto (she/her/hers/ella), during the Reuters Strategic Marketing 2023 Conference in NYC, Stephanie Jen (GSK), Corey Oreskovich (Truist), and Chad D. Riley (Colgate-Palmolive) shared invaluable insights that underscore the importance of breaking down silos and fostering collaboration in the post-COVID era. Stephanie emphasized the urgency of tearing down the barriers between departments and promoting collaboration, especially in the wake of the pandemic's impact on the corporate landscape. Corey shed light on the merger that birthed Truist in 2019. It involved training new teams, instilling cultural values, empathy, and the arduous task of building a new brand. She stressed the significance of keeping internal teams well-informed about ongoing developments. "We can't afford to have external initiatives that our 300-person marketing team isn't aware of," Corey emphasized. To bridge these gaps, Corey introduced the concept of the "Universal Role," allowing individuals from all four divisions to collaborate seamlessly and break the silo mindset. Chad delved into the critical need for providing clarity to teams in a post-pandemic world, regardless of whether they work remotely or on-site. He emphasized how this clarity aligns with Colgate's core culture. Chad also shared an illustrative example concerning children's dental health and Colgate's role in addressing the issue. He underscored that fostering collaboration requires a conducive office setup, stating, "If your office setup feels like it's from 2005, seamless collaboration is unlikely." These insights from Stephanie, Corey, and Chad serve as a valuable roadmap for organizations looking to navigate the complexities of modern business. Collaboration, communication, and culture are key pillars of success in the ever-evolving corporate landscape. #Leadership #Collaboration #CorporateCulture #BusinessInsights #PostPandemic #IndustryLeaders #ProudToBeWorthix Thanks Reuters Events Marketing & CX

In a recent discussion moderated by brandon cobb during the Reuters Strategic Marketing 2023 conference, Srini Nallasivan (Chief AI Officer at US Bank), Fran Hazeldine (Samsung), and Pete Mehr, Ph.D. (Principal at ZS) emphasized the game-changing potential of AI tools in content strategy. It's time to revolutionize your approach by harnessing the power of AI to gain deeper insights into your target audience. This insight is the key to crafting content that truly resonates. But that's not all! They shed light on how AI can streamline processes, increasing efficiency and enabling you to generate content at unprecedented speeds. The future of content creation is here, powered by AI. Furthermore, the group highlighted the art of leveraging AI to craft compelling and engaging stories that captivate your customers. In a world flooded with content, standing out is crucial, and AI is the secret weapon to achieving hyper-personalization at scale. #AI #ContentCreation #Personalization #Marketing #Innovation #ProudToBeWorthix Thanks Reuters Events Marketing & CX CX

Today at the Reuters Strategic Marketing 2023 Conference in NYC?Kikora N. Mason,?Taylor Alston, two brilliant marketing executives from J.P. Morgan Chase & Co. had a fantastic conversation with?Cheryl Overton?about ?? Social Cultural Fluency in Financial Services! What does Social Cultural Fluency entail? - Cultural Content: Tailoring messages to resonate with diverse cultures is no longer an option but a necessity. It builds trust and engagement. - Diverse Ecosystem: Thriving in finance means embracing diversity in teams, suppliers, and vendors. It's a recipe for innovation and stronger partnerships. - Digital Insights: Acknowledging internet sub-communities and their influence on culture is crucial in our ever-changing social landscape. Let's adapt and excel in the world of finance by embracing Social Cultural Fluency! ????#FinanceInclusion?#Diversity?#DigitalInsights?#ProudToBeWorthix?Congrats?Reuters Events Marketing & CX!

Jane Wakely, CMO at Pepsico, graciously enlightened us at the Reuters Strategic Marketing Conference 2023 in NYC about the incredible strides she's making in building positive brands that make a difference for both people and the planet. She shared insights on: ?? How brands can serve as a catalyst for growth and positive impact. ?? The significance of infusing purpose and culture into brands, resulting in meaningful experiences that resonate with people on a deep emotional level. ?? The imperative for brands to continually prioritize people, championing human-centric growth as the key to lasting success. Jane's commitment to creating a better world through branding is truly inspiring! ??? Congrats Reuters Events Marketing & CX #BrandPurpose #MarketingImpact #HumanCentricGrowth #ProudToBeWorthix

Today, Chandhu Nair from Lowe’s underscored the critical importance of technological connectivity with diverse personas and buyers. Today's younger generation, with their digital prowess and frequent visits to platforms like YouTube, demands seamless synchronization. He emphasized that the cornerstone of successful home shopping lies in inspiration and expertise, both of which Lowe's is committed to delivering alongside its product offerings. Nair's perspective on generative AI is a game-changing platform shift, akin to previous transformative processes that companies have navigated. He believes AI's role will likely involve task automation rather than job replacement, emphasizing the significance of keeping humans in the loop. In his visionary outlook, Nair predicts that AI will soon become an integral part of virtually every consumer and professional experience in the market. Reuters Events Marketing & CX ?? #AIInnovation #ProudToBeWorthix #FutureOfRetail

Today, our CEO, Guilherme Cerqueira, rose to the occasion, taking the stage not once, but twice in a single day at two remarkable Reuters events in the heart of NYC: Strategic Marketing 2023 and Customer Service and Experience 2023. These gatherings brought together some of the most brilliant minds in the fields of Marketing and Customer Experience (CX) to delve into what truly matters to customers and explore the cutting-edge innovations shaping our marketing strategies. In attendance were industry titans, including CMOs and Marketing Leaders, such as @Jane Wakely from Pepsico, Lisa Checchio from Wyndham, Emily Essner and Marc Metrick from Saks, Eric Jagher from USCellular, Corey Oreskovich from Truist, Fran Hazeldine from Samsung, Liz Geraghty from Wendy's, @Emily Barietta and @Jen Barietta from Morgan Stanley, Karen Mitchell from Marriot International, Jess Petitt from Hilton, Rafael Rivero from Verizon, Hermann Hassenstein from Puma, Kunal Das and Chandhu Nair from Lowe's, and Nathan Zahm from Vanguard, not to forget Doug Tabish from Amex, Catherine Lynch from Citizens, Heather Magaha from Wells Fargo, and Beth Johnson from Citizens Financial Group. The knowledge and insights shared at these events are sure to propel us forward in our quest to redefine the boundaries of marketing and elevate customer experiences. It's an honor to be part of such an illustrious community of professionals, and we look forward to leveraging this invaluable experience to shape the future of our industry. #Marketing #CX #Innovation #Leadership #ProudToBeWorthix #CustomerValueAlignment #CustomerExperience

We are honored to formally announce a significant collaboration with Cart?o Elo a leading domestic debit and credit card brand in Brazil. Worthix's advanced conversational AI technology has been integrated into their esteemed portfolio of technological solutions and services, further empowering financial institutions to effectively monitor and enhance customer value. #ProudToBeWorthix #ProudToBeElo

Your customers want to be part of the solution, let them! Inviting them to co-create solutions to their pain points allows you to test your ideas before investing any resources. Drive business results with minimum cost and risk by using our co-creation tool. #innovation #customervalue #customerunderstanding #customerinsights https://lnkd.in/grrgcpJi

Is your company a bright star with a shining future ahead or has it exploded already and you don't know it yet? ? The market is full of companies with a growing gap between what they offer and what it is their customers value. Is there still time to fix that gap before your company becomes irrelevant? ? Guilherme Cerqueira #marketing #customervalue #customerinsights #customerunderstanding

Every company wants to understand what drives your purchase decision to make sure they deliver on it.