WORTHI

Google’s Black Owned Friday continues to spotlight Black-owned businesses across the nation during one of the most popular shopping days of the year. The tech giant is once again teaming up with prominent Black celebrities and influencers in?partnership with the U.S. Black Chambers, Inc. to reimagine Black Friday as Black-Owned Friday to inspire and encourage folks to shop their values and support Black-owned businesses this holiday season. GloRilla, social media comedian and Google Pixel ambassador?Druski,?and entrepreneur and YouTube star?Jayda Cheaves?are leading this year’s initiative and starring in a short film. Client: Google https://lnkd.in/g6crzUkw

?? We’re Hiring! ?? Our Marketing Team is growing, and we’re looking for passionate, driven professionals to join us! If you’re ready to bring your skills to a team that’s all about innovation and impact, check out these open roles: ? Senior Manager, Analytics & Insights ? Senior Manager, Creator Partnerships ? Senior Manager, Audience Strategy ? Manager, Audience Strategy (LGBTQ+ Focus) ? Manager, Audience Strategy ? Manager, Creative Production ? Coordinator, Audience Strategy ??Apply now and let’s do some #WORTHIWork! ?? www.worthi.com/jobs

Drawing from Tubi’s panel at the 2024 Cannes Lions International Festival of Creativity, our latest post addresses how advertisers need to lean into specificity and authenticity if they want to engage Black, Latine, and AAPI audiences. It’s not just about checking DEIB boxes — it’s a critical growth strategy if brands want to succeed in today’s consumer environment. Learn why in our latest post below ?? https://lnkd.in/gBth6F4z

We did it! ?? The Allies A.S.K. series—a project I had the privilege to direct with the incredible teams at WORTHI, Paramount+, and SHOWTIME—just won Bronze at The Clios. But this isn’t just about an award; it’s about what this project stands for: visibility, allyship, and action for Trans and nonbinary communities. This recognition comes at a time that feels especially significant, right before Transgender Day of Remembrance (TDOR). Creating space for these stories—to be seen, heard, and celebrated—has never been more urgent. But visibility alone isn’t enough. The heart of Allies A.S.K. is in its name: asking how you can show up. Asking how you can truly be there for Trans and nonbinary people in ways that are meaningful, tangible, and consistent. And honestly, our communities need your support now more than ever. A heartfelt thank you to the incredible women who courageously shared their stories and showed up unapologetically as themselves. Your bravery and authenticity inspire countless others to embrace who they are and stand tall in their truth. TDOR is about remembrance—honoring and mourning the Trans lives we’ve lost. But it’s also about resolve: committing to show up for our Trans and nonbinary siblings every day, especially as we face an increasingly hostile political climate. With policies and rhetoric threatening our communities, resolve means more than remembering—it means fighting for a future where safety, dignity, and authenticity aren’t privileges but rights for everyone. Let’s keep doing the work. Now, more than ever, lives depend on it. ?? Special thank you to Cindy Okereke and Dae Brummitt for bringing me on to work with them on this incredible project.

We are so excited to share that we won Bronze at The Clios for our ALLIES A.S.K. campaign with Paramount+ and SHOWTIME! Congrats to our client partners, and the incredible team at WORTHI that put this beautiful and impactful series together! #ClioAwards

Team WORTHI is producing what promises to be a stellar and star-studded panel at ADCOLOR Conference and Awards this year! If you're headed to the conference, be sure not to miss CREATING GROWTH THROUGH INCLUSIVITY brought to you by our fine clients at Procter & Gamble. Moderator: Jeroslyn JoVonn Panel: Eric Austin, Angelica Matthews & Queen Latifah

? Calling all Creatives ? We’re making tons of social media content (you’re probably watching some of our content on TikTok later) and we want to bring more talented creatives into our WORTHI world who can turn a creative brief into an eye-catching visual. We prioritize bringing in creators and voices that inherently reflect the lived experiences of our audiences (and our team); simply put, we are our audience. If you like to vibe with collaborative teams and any of the below roles sound right up your alley, then I can't wait to hear from you! EDIT TO ADD: Please feel free to drop your portfolios below or send me a LinkedIn message and I will start reaching out this week! ?? Social Video Editors Able to edit short and long-form videos for social platforms with quick turnaround times (24-48hrs for reactive content) ? Solid understanding of platform-specific practices ? Can maintain brand consistency - we want each asset to look like it belongs on the page ?? Graphic Designers? Experience in creating branded content that’s visually engaging ? Google Suite aficionado - you know how to work your magic within the parameters of a platform template ? Can design across a variety of formats (carousels, vertical stories, etc.) ? Lives for brand guidelines - but knows how to push them just enough to keep things fresh ? Ability to create light animations and GIFs ?? Content Creators Able to support strategy team in creating content ideas for campaigns ? Strong attention to detail to ensure content is accurate, consistent and reflects the brand ? Able to occasionally travel to client events to capture iPhone content ? Excellent writing skills to support creating copy

To my mom, sorry for saying fu*k on the ADWEEK stage... Butttt, when asked how brands should connect themselves to cultural happenings, I brought up the fact the majority brands do it without thinking... When a trend is happening, or a cultural moment, you have to think (A) does my brand have value to add to the conversation, (B) can I do it authentically and (C) can I do it quickly? If you can't answer yes to all three, kindly just observe the moment and move on. https://lnkd.in/gSndBGJN

We partnered with our clients at Google for the Made by Google Pixel Perfect NBA Game Night at the Miami Heat vs. New York Knicks game at Kaseya Center in Miami, offering a blend of cutting-edge tech and courtside action for cultural press and creators. The high-energy event was the second stop of our Made By Google Roadshow series, part of our strategy to engage with a highly distributed cultural press and creator landscape through unique events and experiences that bring Google magic to life. Press and creators were able to test the products in action while watching the Miami Heat vs. NY Knicks game. They put their Pixel camera to the test, capturing all the on-court action, from epic slam dunks to game-winning shots. Pixel’s Super-Res Zoom, Zoom Enhance, Magic Editor, Long Exposure, Panorama, Night Sight (video) and Real Tone features helped attendees capture thrilling moments and showcase the devices’ capabilities in action.

As the multicultural PR agency of record for MUFASA, we partnered with our clients at The Walt Disney Studios to host “MUFASA: A Night with Barry Jenkins” where Black journalists got to view never before seen footage of the highly anticipated film! Attendees were captivated by Barry’s insights and left wanting more after a peek at the “39 minutes and 15 seconds” first-look at film footage. The Q&A conversation was both inspiring and thought-provoking, and the energy in the room was electric. Barry discussed the importance of being the first director of a Lion King film of African descent which further emphasized the importance of ensuring Black journalists got first-access to the film.