WorkSpan

The future of sales partnerships is here, and it's smarter, faster, and powered by AI. Today marks a pivotal moment in our company's journey. Over the last 10 years, we have systematically solved hard problems that held businesses back from driving revenue through partnerships. We have solved co-sell (influence) selling, cloud marketplace automation, embed of partnering processes into sales processes, and partner incentives management. Today, we're announcing the solution for a fundamental problem that has limited partnership success for decades. We call it the "sales partnership paradox": As partnerships become more essential to sales' success, they become more difficult to execute and scale. Despite significant investments in partnership strategies, sales teams struggle with the cognitive complexity of knowing which partners to bring in, when, and how. 84% of sales professionals report that partner selling has a bigger impact on revenue than a year ago, but the knowledge & connections to work with partners is locked up in a few experts’ heads.?The cost is in missed opportunities and stalled deals that didn't leverage the partnering advantage. That's why I'm thrilled to introduce WorkSpan AI – our revolutionary approach that provides every seller with AI teammates who understand your specific partnerships and help execute them directly within your CRM. This isn't just another feature – it's a complete reimagining of how sales partnerships should work. We're transitioning from WorkSpan to WorkSpan AI because we believe AI is the breakthrough that finally bridges partnership strategy and sales execution. Join us at Nvidia GTC this week or at our Ecosystem Business Summit on April 23rd to experience how WorkSpan AI will transform your partnership revenue engine. #WorkSpanAI #Partnerships #SalesExecution

Stop chasing prospects and start attracting them! ?? That's exactly what MongoDB achieved through their revolutionary AWS Marketplace strategy. While competitors chase lengthy sales cycles and upfront commitments, MongoDB's zero-dollar entry point has transformed how their Atlas platform is discovered, adopted, and scaled across enterprises worldwide. ?? Join us for an exclusive webinar: "Building a Pay As You Go Co-Sell Culture: How MongoDB Revolutionized Sales for the Consumption Economy" on March 24th, 9am PT. Learn how consumption-based models can revolutionize your go-to-market strategy and drive predictable revenue growth.

What does it take to scale a cloud partnership from 7 to 9 digits in just 12 months? Get the inside track from Qualtrics' partnership powerhouse. ?? Join AWS Partner of the Year winners Jason Mann and Steven Partie on February 25th at 9 AM PT as they reveal the strategic blueprint behind their extraordinary 700% growth in shared referrals. Discover ?? : - The exact framework that transformed their marketplace business into a $100M+ revenue engine - How to leverage cloud credits to win over C-suite stakeholders - Secret sauce for turning procurement teams into proactive champions - Battle-tested tactics for eliminating deal slippage - Proven strategies for executing successful vertical sprints No theory ?? . No fluff ??. Just real strategies that drove real results. ?

?? $100M+: The Qualtrics AWS Marketplace Success Story! ?? Join us for an exclusive webinar where AWS Partner of the Year winners reveal how they achieved a staggering 700% growth in shared referrals and scaled their marketplace business to nine figures in just 12 months! ? Learn directly from the Co-Sell Architect Award winners: ?? Jason Mann - Partner Ecosystem | GTM Strategy, Revenue Growth, Qualtrics ?? Steven Partie - Head of AWS & Digital Partnerships, Qualtrics Discover actionable strategies to: ? Master the balance between field sales and partner relationships ? Create winning alignments with major cloud providers ? Secure C-suite buy-in using cloud credits and incentives ? Execute targeted industry campaigns that drive results ? Accelerate deal velocity through strategic cloud partnerships ?? February 25th, 2025 ? 9am PST / 12pm EST Don't miss this opportunity to learn from leaders who've mastered the art of cloud partnerships and achieve your own marketplace success! Register now: https://bit.ly/3QbNn4D #partnerships #gtm #cloudmarketplace #aws

We’re LIVE with John Coyle, Senior Partner Sales Manager at AWS on the #EcosystemAces podcast - hosted by Chip Rodgers, Chief Partner Officer at WorkSpan

We’re LIVE with Arjit Chatterjee, Senior Partner Manager - National SIs at AWS on the #EcosystemAces podcast - hosted by Chip Rodgers, Chief Partner Officer at WorkSpan

We’re LIVE with Trevor Manokore, Software Partner Team Lead Aus/Pacific at AWS on the #EcosystemAces podcast - hosted by Chip Rodgers, Chief Partner Officer at WorkSpan

?? Congratulations to Databricks for winning the Architect Award in the Costars of CoSell program! ?? Databricks has achieved exceptional partnership milestones, demonstrating remarkable growth and momentum in their co-selling initiatives with AWS, with a 250% increase in shared referrals year-over-year. Their commitment to partnership excellence and mutual customer success has earned them 2024 AWS Partner of the Year Awards across multiple categories. Their strategic collaboration agreement with AWS to accelerate custom AI model development using Databricks Mosaic AI and AWS Trainium chips showcases their innovation in empowering joint customers to securely and efficiently advance their AI and digital transformation initiatives. ?? A trailblazer in data, analytics, and AI solutions, Databricks continues to redefine partnership excellence in the cloud ecosystem. Well done, Databricks! Sarah Jack A. Peter Benson

?? A big congratulations to Qualtrics for winning the Accelerator Category for the Co-stars of Co-Sell Awards! ?? With exceptional achievements and remarkable growth, Qualtrics has showcased unparalleled success in scaling co-selling initiatives, achieving a staggering 700% year-over-year increase in AWS shared referrals through WorkSpan automation. Their dedication to partnership excellence and mutual customer success is truly inspiring. Recognized as the Global AWS Healthcare Partner of the Year and finalists for Industry Partner of the Year in Travel and Hospitality and Customer Experience Partner of the Year, Qualtrics exemplifies innovation and industry leadership in delivering transformative customer experience solutions. ?? Congratulations to Qualtrics for setting new benchmarks in partnership success and driving joint customer value across industries! Jason Mann Steven Partie Adam Jones #CostarsOfCosell #WorkSpan

?? Huge congratulations to DoiT International for winning the Accelerator Category for the Co-stars of Co-Sell Awards! ?? Their outstanding dedication to partnership excellence and remarkable achievements in cloud services have set a new standard. As an AWS ISV Accelerate-SRRP partner, DoiT International has leveraged WorkSpan's automation flows to transform referral management, drive seamless collaboration, and enhance operational efficiency. Their recognition as an AWS Partner of the Year at re:Invent 2024 further highlights their innovation and commitment to delivering superior cloud solutions. As they continue to expand partnerships across hyperscalers and marketplaces, DoiT International is truly redefining modern partnership management and automation. ?? Well-deserved recognition for a leader in partnership excellence and operational innovation! Sean Wedige Jessica Cookson #CostarsOfCosell #WorkSpan