Welcome to the first edition of Honey’s newsletter: The Brief. Grab a beverage and settle in, we’re here to provide our latest musings on all-of-the-things in design, marketing, content, food, bev, and ag. We hope you enjoy it, and if so, subscribe and share it with your friends ?? #design #marketing
Honey
设计服务
Sacramento，California 2,235 位关注者
design and marketing for food, beverage, and agriculture
关于我们
Founded in 2008, Honey has been dedicated to bridging design and marketing through strategy for over a decade. The best, most holistic work is created when the two come together. Female-led, we are a team made up of individuals who are seriously hardworking and believe that our craft is fueled best by a detailed process. Honey was founded with expertise in the food, beverage, and agriculture industries, but has come to work with a range of clients that are passionate about their craft and look to do things differently. You can find us in Midtown, Sacramento.
- 网站
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https://workbyhoney.com/
Honey的外部链接
- 所属行业
- 设计服务
- 规模
- 11-50 人
- 总部
- Sacramento，California
- 类型
- 私人持股
- 创立
- 2008
- 领域
- Graphic Design、Branding + Identity、Website Design、Website Development、Marketing Strategy、Social Media Integration、Advertising、Campaigns、Print + Packaging、Photography和Art Direction
地点
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主要
获取路线
1900 29th St
US，California，Sacramento，95816
Honey员工
动态
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Website rebrand coming in hot! Honey and Joint Medias Inc. collaborated with Lucas Public Affairs to reimagine its website through responsive, accessible design and content highlighting the team's diversity of thought and strategic approach to winning. Cheers to more collaboration between local businesses in #SacTown! Visit www.lucaspublicaffairs.com to see the full site! #workbyhoney #TeamLPA #sacramento #webdesign #uxdesign #webinspiration CalMatters | Sacramento Business Journal | Capitol Weekly
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Honey转发了
Had a fantastic panel discussion at Growth Factory's #GFXSummit. We got to see four incredible food innovators pitch - Oobli, Upcycled Foods, Inc. (UP, Inc.), TurtleTree, and Optimized Foods! Honored to champion this work with such fantastic partners and collaborators. Honey
Dedicated to Impacting the planet in a positive way. Serial entrepreneur, advisor to entrepreneurs and experienced board member
@agrifoodtech panel at Growth Factory #GFX Summit with John Selep AgStart UC Davis College of Agricultural and Environmental Sciences Kara E. Leong Micki Seibel Farmhand Ventures Mark Romney Blue Rise Ventures Meghan Phillips Brad Cecchi speaking about the awesome #agrifood #entrepreneur #startup and related scene in the greater #Sacramento region. A lot of collaboration across sectors from farm to fork. Finally getting some recognition for what we’ve built here!
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Get excited, Honey is speaking next Friday at the 10:10am Breakout Session for Design Week Sacramento! Join our Marketing Director, Meghan Leno, and our Sr. Art Director, Angela Bode, as they dive into what it means to build a strategic brand. #workbyhoney #sacramento #explorecreativity #brandidentity #brandstrategy #DWS2024
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Thank you to everyone who joined us for our Sweet 16 party! It was an incredible moment to break bread and connect with friends, family, former Honeys, and our fellow industry peers who have been along for the ride. Here’s to another 16 years! #workbyhoney #sacramento #marketing #design
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Happy sweet 16 to us and our amazing founder! Check out Meghan’s list of 16 learnings she’s had on the journey here. ????
Sixteen years ago, I took the risk of following my entrepreneurial spirit and started Honey. Our goal was to commit to the intersection of marketing and design while empowering the food, beverage, and agriculture sectors through thoughtful strategy. Along the way, I learned a lot about myself, others, and this business. Here are sixteen things I learned over sixteen years. 1. Your passion is profitable. Your business may not be for everyone, and that is okay. Work with the ones that value what you bring to the table. 2. Care but don’t carry. (a quote shared by my friend Paul McClure) 3. If you are an?ass?to anyone in hospitality, you aren’t my people. 4. Understand what cash flow is, means, and understand your money and budget. 5. Business development is your heartbeat. Don’t put it on the back burner. 6. Pay yourself. Yes, a salary. 7. It’s okay to leave a meeting to get your kids. Don’t apologize for it - just say it early and exit confidently. 8. If you market or create for a community that you don’t inherently understand you better listen and learn. Remember, it’s not your story, it’s theirs - design it right. 9. Break bread, meet for a drink, always. 10. Surround yourself with people who are positive, give a shit, and address your weaknesses. 11. Pick up the phone. A human voice is better than email. 12. Evolve or dissolve. (a sentiment shared by adam federico) 13. Write it down. Take notes. You aren’t going to remember it all. 14. Ask for help and ask often. When you form trusted relationships with brain trusts and the community around you, they help carry you through the hard times. 15. As the leader and owner, it is your job to protect your people - even if it means you get the brunt of it. 16. Authenticity and integrity above all. Full stop. Thank you to everyone who has been a part of this incredibly fulfilling journey. Cheers to learning more!
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It was an honor working with the incredible Neighborhood Wellness team on their brand strategy and identity. From the outset, it was clear that their work was vital to their community. We established a strategy that focused on amplifying Neighborhood Wellness's unique strengths—trust, awareness, and adaptability. By refining their brand structure, simplifying their name, and developing a visual brand identity that resonates with their neighbors, we helped them clearly communicate their impact and continue their generational investment in the community. Check out the full case study on our website: https://lnkd.in/gmRe3JFY ???? #workbyhoney #brandstrategy #brandidentity #design #marketing #sacramento
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Introducing, the brand identity for Neighborhood Wellness—a moment where strategy and design came together to reflect the heart of the community. ????The logo fonts, thoughtfully chosen from Vocal Type, are stacked to symbolize uplifting the neighborhood (community) through wellness. A vibrant color palette energizes the identity with hope and empowerment. We’ve designed the visual identity system to resonate deeply with the communities Neighborhood Wellness serves.? Visit our website for the full case study: https://lnkd.in/gmRe3JFY ?? ?#workbyhoney #brandstrategy #brandidentity #branddesign #marketing
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As we approach the 11th annual Farm-to-Fork festival this weekend, we dug through our logo archives to reflect on the expansive brand architecture we’ve created over the years to share what makes our region so special. Honey has always been proud to work alongside our region’s farmers, growers, restaurants, organizations, and individuals that contribute to the local culinary and agricultural landscape. 01. Farm-to-Fork LIVE 02. Tower Bridge Dinner 03. Farm Tank 04. We are Farm to Fork 05. America's Farm-to-Fork Capitol (logo refresh) 06. Sacramento’s Farm-to-Fork Festival #workbyhoney #sacramento #farmtofork #sacfarm2fork #visitsacramento
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? NEW CLIENT ? We’re excited to welcome the California Department of Food & Agriculture to our roster! Over the coming months, we’ll be designing the new OCal cannabis certification seal and developing the strategy and creative identity for the awareness campaign to promote the value of these farming practices for the cannabis industry and consumers alike. #workbyhoney #sacramento #marketing #design #cannabis
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