Work & Co

Gatorade has become a true leader in digital innovation over the past several years. Today, the brand reinforces that commitment with the launch of its AI-powered bottle design experience on?Gatorade.com. Offering nearly endless personalization possibilities on Gatorade Squeeze Bottles, Work & Co is proud to be a force behind the launch of this new experience and to work with the many boundary-pushers at Gatorade and PepsiCo. Built with Adobe Firefly, it’s approachable and fun, making it easy for anyone to dive in and imagine a bottle design that’s uniquely them. Visit?Gatorade.com/ai?and learn more here: https://lnkd.in/eC7sY7cT #ai #adobemax

With #AdobeMax 2024 just around the corner, I'm happy to share that I'll be presenting a session on Meaningful Designer-Developer Collaboration in the #AI Era. I'll explore how we can harness AI's potential to empower our teams to build the next generation of digital experiences. ?? When: Tuesday, October 15 at 3:30 p.m. ET ?? Where: Miami Beach Convention Center, Miami FL If you're attending, let's connect and discuss what's next for creative collaboration. Hope to see you there! ?? Don't forget to add my session to your Adobe MAX schedule:?https://lnkd.in/ea9s2VgW Work & Co Accenture Accenture Song

Our work with Phoebe Philo is nominated across three categories in The Lovie Awards?—?which recognize the best digital innovations from Europe (and are judged by the same academy as The Webby Awards). Please vote at the links below to help the Phoebe Philo site be named a winner! Fashion & Beauty: https://lnkd.in/eZpr-PA3 Best Design (Aesthetic): https://lnkd.in/eQf6gGUM Best Use of Photography or Video: https://lnkd.in/eSUwkeqb

Retailers and e-commerce brands: you're invited to a special webinar with Writing Director Candice Pires on Tuesday, October 8th. She'll share guiding principles for elevating your brand's digital experience and driving purchases through content. Register now: https://lnkd.in/euNkwxQq

Descubra como a Vivo (Telef?nica Brasil) revolucionou seu?app?para facilitar a vida de milh?es de brasileiros. Carla Beltr?o, Diretora Executiva de Experiência do Cliente da Vivo, e Marcio Leibovitch, Design Partner da Work & Co, v?o revelar os desafios e insights que guiaram o projeto do novo Vivo App. Participe da conversa moderada pela jornalista Claudia Penteado. Inscreva-se hoje: https://lnkd.in/e9JTmrFQ

On October 10th, our Group Technology Director, Sarah Mogin, will take the stage at FITC Unleashed in Toronto. She’ll?share her insights as a front-end leader?and how?—even amid expanding responsibilities and a fast-evolving technology landscape?—?developers can successfully?tackle?challenges and?turn them into opportunities for growth and innovation. Learn more: https://lnkd.in/dpx8_aP9

Já está no ar o Podcast do Teletime News em que eu e Renata Moraes sócia da Work&Co, conversamos com o jornalista Samuel Possebon sobre a nossa parceria no desenvolvimento do novo app Vivo, lan?ado este ano. No bate-papo contamos como foi todo o processo de desenvolvimento do novo aplicativo que, além de ser o principal canal de relacionamento dos clientes conosco, está se tornando uma importante plataforma de novos servi?os digitais da Vivo. Também abordamos como passou de um aplicativo puramente de atendimento para um app de relacionamento., oferecendo uma experiência integrada e personalizada, com novas interfaces e uma análise cuidadosa da jornada do cliente conosco. Vale muito a pena acompanhar tudo o que rolou nessa entrevista, clicando no link https://lnkd.in/empnqYuX.

We'll be at Transform Live on Thursday, where Design Lead Sam George and Mellon Foundation Integrated Content Director Colleen J. Ross will sit down with Transform magazine Editor Jack Cousins to talk about how nonprofits can build stunning digital experiences that elevate storytelling, showcase artists, and drive meaningful societal impact. Join us if you're in NYC: https://lnkd.in/e_nQ7cee

At #Brandweek, the PGA TOUR showcased how they leveraged Apple's VisionOS platform to revolutionize fan engagement through immersive 3D technology. Eric Hanson, VP of Product Development at PGA TOUR, and Derek Fridman, Design Partner at Work & Co, shared insights on harnessing spatial computing capabilities to transport golf enthusiasts into the heart of tournaments. This session inspired attendees with tangible takeaways on cutting-edge fan experiences.? "I get a lot of questions from brands: should I do this? The answer I always give is it depends. It depends on what kind of brand you are. For some, this makes a lot of sense for. Real estate, travel, automotive. Being able to sell products that you need to physically experience. Do you need it for a B2C app? Something they can download in an app store? Maybe. I think this works really well at a B2B tool, like selling suites at a tournament" said Hanson.

It was great to see a packed house earlier this week for the AI for Climate Action event – held as part of #NYCClimateWeek in partnership with our friends at Simply Put. Leaders in tech and climate participated in a thought-provoking conversation that showcased how AI can accelerate work in this space. Stay in touch for news about future events as we bring together people from groundbreaking industries. https://hubs.ly/Q02DvkmQ0/