WordsFresh

Your benefits guide is 47 pages long. No wonder employees are Googling their questions instead! Search engines give faster, clearer answers — without the jargon. If employees are skipping your company’s benefits content and searching the internet instead, that’s a strategy problem. Instead of hiding benefits in one giant PDF: ? Make information accessible when and where employees need it. ? Cut through the clutter by aligning your communication with your total rewards strategy. ? Treat benefits like an ongoing conversation, not a one-time announcement. We’ve seen Fortune 500 companies rethink their approach, and the results speak for themselves: Employees are finally paying attention. No more Googling their own benefits. #wordsfresh #benefits #totalrewards #communications

Why Is Your Phone Serving You Ads for Fuzzy Slippers? Because you clicked on a picture of a cozy blanket once, and the internet remembers. Now you’re being stalked by every slipper retailer in existence. A little creepy — but definitely effective. Now, imagine if your company’s benefits communication worked the same way. Employees would get only the information that was relevant to them. *Expecting a baby? Here’s what you need to know about parental leave. *Thinking about going back to school? Here’s how tuition assistance works. *Need to schedule a physical? Here are your in-network options. When employees receive mass emails, it’s overwhelming and they tune out. Smart companies (including some we work with) are ditching the one-size-fits-all approach. They’re making benefits communication personal. #wordsfresh #totalrewards #benefits #hrleaders

Buzzword or buzzkill? Some corporate phrases are truly ready for retirement — yet they still sneak into emails, meetings and PowerPoints. Have you caught yourself using any of these this week? ? Bandwidth (People aren’t WiFi routers. We suggest “capacity” instead.) ? Leverage (Oh, so fancy. Can we just say “use," please?) ? Take this offline (Such a dramatic-slash-ominous way to say, “Talk later.”) What’s the buzzword you’d ban forever? #wordsfresh #communications #buzzwords

Great communication is all about the little details. Sometimes, the smallest things make the biggest impact: ? A message that feels personal, not templated ? A fresh, authentic story that draws people in ? Clarity that makes people want to keep reading Those can turn a forgettable message into one that sticks. What’s one small touch that makes communication stand out to you? #wordsfresh #engagement #communication

What happened in Vegas: Our friends at SCHOTT won “Game-Changing Innovation” at the giant Kitchen & Bath Industry Show. (If your kitchen has a smooth cooktop, chances are it has the SCHOTT logo at the top.) More than 700 companies exhibit their products at KBIS, so this is kind of a big deal. “Hit me with your best SCHOTT,” indeed. #wordsfresh #kbis #vegas

Writing for everyone? Then you're writing for no one. Knowing your audience is how you create communications that stick (and stick out). If your audience includes your own team members, grab their attention with a tip from marketing. Successful marketers create personas — fictional profiles of their audience — that help shape messaging. What goes into a persona? Think: ??Pain points? ??Motivators? ??Responsibilities? ??Aspirations? ??Preferred communication style? The more you understand your audience, the better your message will resonate. ?? Need a Fresh Take??? AI can easily step into your persona’s shoes and help analyze your communications. Give it your goals and persona details, then ask for insights to help tailor your message. #wordsfresh #mixternal #audience

????Employee engagement is all about relationships. We know how to keep the spark alive. ???? If WordsFresh had a dating profile, here's what it might look like... ?? Things we love ... long walks through campaign strategies, candlelit brainstorming sessions and Netflix-level storytelling ?? You’re searching for: Ways to make every employee feel special … and attract candidates ready to make it official ?? Our interests: Big ideas, clear messaging and creative campaigns that make people feel something ?? What makes us different? ? Strategy that challenges and refines your thinking ?? Storytelling that connects and inspires ? Sizzle that makes your message impossible to ignore ?? Our “toxic” trait? Never settling for just okay Think we’re a match? Let’s arrange a ‘meet-cute’!?? #WordsFresh #Strategy #Engagement

Please, please don't use those benefits flyers your vendors give you as-is. We get it. You’re busy. The flyers look nice, kind of. But here’s the thing: They aren’t written for your employees – and they sound like a sales pitch. Here's how to improve employee engagement: ?Rewrite the flyer in your company’s voice. It should sound like *you* are talking, not the vendor. ?Cut the jargon. Healthcare terms go over everybody’s heads, so don’t use them … or if you must, at least define them. ?Most of all, focus on what your employees actually care about. People need to know immediately what’s in it for them. We realize it's not easy. But it does make a difference. Need help? You know where to find us. #wordsfresh #benefits #engagement

We're celebrating some big wins – and even bigger gratitude to our clients who trust us to bring strategy, story and sizzle to their communications. WordsFresh recently brought home two Gold awards and two Honorable Mentions for work in strategic communications, branding and recruitment marketing, including: ?? Gold Winner – Generac Recruiting Route A branded hiring process to help hiring managers and talent teams attract top talent ?? Gold Winner – Write Brain Presented by WordsFresh Our signature workshop that sharpens messaging and sparks fresh thinking ?? Honorable Mention – Pizza Hut Franchise Brochure A sales piece that proves The Hut belongs everywhere ?? Honorable Mention – Mason Business & Innovation Center A branding refresh that helped P&G showcase impact #wordsfresh #awards #marcom

Woo your employees like customers. Sales is a cycle — everybody knows it. And your sales team knows the drill. Custom messaging at every touchpoint keeps customers coming back for more. But the employee experience is a cycle, too. And if you ask us, it deserves just as much love. In internal marketing, you can wow, engage and inspire employees at every phase: ?? Recruitment – Make them want to join ?? Onboarding – Roll out the red carpet (or at least a good welcome email) ?? Development – Keep them learning, growing and thriving ?? Retention – Give them reasons to stick around ?? Offboarding – Send them off on a high note (boomerangs are real) Treat your communications like they can make or break an employee’s experience — because sometimes, they do. ?? Need a Fresh Take? Team up with employee experience pros — like your talent attraction team — to make sure your messaging hits the mark. #wordsfresh #woo #engagement