WORD Creative Agency | We Open Real Doors

WORD Creative Agency | We Open Real Doors

广告服务

New York，NY 128 位关注者

We are a creative house working w/brands & people making measurable impact through content, events & community building

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关于我们

WORD is an Award-Winning creative agency rooted in storytelling and community building. We believe a brands connection to success is deeply rooted in their commitment to the communities they serve. We have worked with brands like Nike, Converse, META, iHeart Radio, HBO and more to create measurable impact that also drives ROI though intentional and meaningful research, strategy, storytelling, content and events. We believe deeply in the sum of our parts and work with brands to connect to the needs of the people, specifically those who have been systemically and historically excluded. In addition to our work with brands, we are deeply committed to supporting emerging creatives both behind and in front of the camera and nurturing the careers of BIPOC communities. We host a yearly mentorship program, offer free resources throughout the year and are always interested in collaborating for the greater good. Let's chat!

网站
https://www.word.agency/
所属行业
广告服务
规模
2-10 人
总部
New York，NY
类型
私人持股
创立
2017
领域
Storytelling、Creative Direction、Influencer Marketing & Strategy、Content Creation、Multicultural Research、Community Building、Social Media、Experiential Events、Art Direction、Photo Shoots、Casting、Copywriting、Event Production和Marketing Strategy

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WORD Creative Agency | We Open Real Doors员工

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动态

  • We're so excited to share that our 2022 Latinx Heritage Month campaign, “What are you made of,” created for Selena Gomez's?Rare Beauty, has won The Anthem Awards?3rd Annual Gold Award for Diversity, Equity & Inclusion Social Media Content, Campaign or Channel Awareness & Media Categories! The Anthem Awards celebrates mission driven work and received over 2,000 entries from 44 countries. This campaign, which consisted of 1 hero video, 9 featurette videos & 10 images, is truly a representation of community at work. Creative Directed by our founder Zoila Darton, shot by Natalia Moscoso and photographed by Thalia Gochez, our team had one main goal in mind: handing the mic over to the Latine community and letting them decide what Latinidad means to them - this meant representation both in front of the camera and behind. The result was a vibrant, honest and incredibly inspiring body of work that truly shows how far and wide our roots as a community go.?Being Latine is incredibly unique and often misrepresented by the media. “What are you made of,” makes it very clear that Latinx are not one thing, not one color, nor one rhythm or one language but one community that has the ability to celebrate what TRUE diversity, equity and inclusion can look like. The resPonse was incredible, garnering millions of views across platforms, convos on Reddit, Inc. and praises on TikTok. This campaign was created by a 98% Latinx cast and crew and the community felt seen & heard - that was our ROI which o course, also drove sales for the brand. This is the very first formal award win for our team and we hope, just the start of small, bootstrapped creative agencies like WORD being recognized for the meaningful work we bring into the world. Thank you The Anthem Awards for recognizing the work we put into this deeply personal and important campaign. Here's to a great 2024!

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