Woo

The subscription ecommerce market is growing by more than 100 percent a year. It’s not hard to see why. Two words: predictable revenue. In addition to recurring revenue, a subscription business model can increase customer retention, boost loyalty, enhance insights, and grow customer lifetime value, among other benefits. Ready to sell subscriptions on your Woo store? Keep reading for six steps to get set up. 1. CHOOSE A NICHE. If you’re going to sell subscriptions, you should start with something you’re passionate about. A beloved brand starts with you. 2. SOURCE AND PACKAGE YOUR PRODUCTS. Determine how you’ll source and package your products. Will you be creating your products by hand? Will you hire a manufacturer to create your products? Or will you repackage existing products? 3. BUILD YOUR ONLINE STORE. WooCommerce provides all the tools you need to get an online store up and running on your WordPress website. And unlike many other subscription ecommerce platforms, WooCommerce is free to use. 4. CHOOSE A PRICING STRUCTURE. With WooCommerce, you can structure subscriptions in your online store several different ways: sell individual, recurring products; offer one-off products with a subscription option; sell subscription boxes; or let your customers build their own subscription box with discounted bundles. 5. SET UP SHIPPING. Determine how you’d like to ship your products. Two of the most common considerations when it comes to shipping are which carrier you will use and how you will charge for shipping. 6.REACH NEW CUSTOMERS. Now that your store is live, you’ll need to find subscribers. That means using a variety of marketing tools to bring in new customers. Remember that successful marketing requires consistency and experimentation — it might take time to find the perfect strategy. START SELLING SUBSCRIPTIONS. Now that you know why a subscription business model is a smart move, and you’ve got your handy to-do list for getting started, you’re ready to start selling. Learn more about how to sell subscriptions on your Woo store: https://lnkd.in/gXvwB8QX

Looking for ways to keep up with WooCommerce developer updates? Say hi to the Woo Developer Newsletter. This new email newsletter delivers the latest Woo updates, insights, and opportunities directly to your inbox every month. Learn more about our new newsletter: https://lnkd.in/gdEbKqk7

When Top Life Project launched their business with Woo in 2023, they exceeded their own expectations by a long shot. Luckily, they set their site up to scale. In their first year of business, Top Life Project surpassed their revenue goals by 59 percent. They also discovered that 40 percent of their orders were from repeat customers — indicating a high level of customer satisfaction with their products and services. What an impressive year one. We can’t wait to see how much Top Life achieves in year two (and beyond). Read their case study to learn more: https://lnkd.in/gR-mjwMp

Woo and Klaviyo go together like tasty bites and happy-hour drinks. Speaking of happy hour — we’re co-hosting a welcome mixer to kick off Shoptalk Spring 2025 in Las Vegas. Join us at Libertine Social Mandalay Bay on March 24 from 5-7pm for a laid-back, pitch-free evening, designed for perfect pairings. RSVP to our Shoptalk Welcome Mixer: https://lnkd.in/gUkzngxE

Do you sell digital products to customers in California? You may be familiar with law AB 2426, which came into effect at the start of this year. If not — this blog post can help get you up to speed. AB 2426 is designed to help consumers understand their rights (and any restrictions) when obtaining licensed digital content. Learn more about AB 2426: https://lnkd.in/evBKqgiG

One of the first steps when launching your online store is choosing a theme. But with thousands of options to choose from, how can you know which theme is right for your business? Read our blog post to learn more about what makes for a high-quality WooCommerce theme, and where to start your search: https://lnkd.in/gHJit5ne

ICYMI: PickandMix.com saw a staggering 24x increase in revenue in three years with the sweet combination of Woo and Google Ads. ?? PickandMix.com’s priority has always been the customer experience — everything from the usability of their website to their marketing strategy is carefully picked and mixed with their customers in mind. Read more about how the UK-based online sweet shop found sweet success with Google and Woo: https://lnkd.in/eGR-FKQp

We are proud to be included in Mollie’s Ecommerce Playbook 2025. ?? It’s jam-packed with more than 200 tips from 35+ ecommerce experts, agencies, and brands. The insights, advice, and cheat codes you’ll find inside are totally free and available for anyone looking to increase sales, retain customers, and drive success in 2025 (and beyond). Plus, it features Woo’s own Colleen Harrison. Download your free copy: https://bit.ly/4i8qiM2

Thanks for this glowing feedback, Rodolfo. Now we just need to set you up with a new shirt. Hearing from our community is what drives us forward and makes WooCommerce better. Not only do we welcome feedback (good and not-so-good) but often we depend on it. When it came to our rebrand, we were blown away by the kind words of support we heard from you all.

Have you always dreamed of starting an online business, but you don’t want to worry about managing inventory, product development, manufacturing, or shipping? Would you say your strengths shine brighter in areas such as marketing, managing websites, and customer service? A dropshipping business may be the perfect fit for you. Read our step-by-step guide to learn more about how dropshipping works, why it’s a smart ecommerce strategy, and how to get started: https://lnkd.in/g7C27pSg