Woo

When Top Life Project launched their business with Woo in 2023, they exceeded their own expectations by a long shot. Luckily, they set their site up to scale. In their first year of business, Top Life Project surpassed their revenue goals by 59 percent. They also discovered that 40 percent of their orders were from repeat customers — indicating a high level of customer satisfaction with their products and services. What an impressive year one. We can’t wait to see how much Top Life achieves in year two (and beyond). Read their case study to learn more: https://lnkd.in/gR-mjwMp

Woo and Klaviyo go together like tasty bites and happy-hour drinks. Speaking of happy hour — we’re co-hosting a welcome mixer to kick off Shoptalk Spring 2025 in Las Vegas. Join us at Libertine Social Mandalay Bay on March 24 from 5-7pm for a laid-back, pitch-free evening, designed for perfect pairings. RSVP to our Shoptalk Welcome Mixer: https://lnkd.in/gUkzngxE

Do you sell digital products to customers in California? You may be familiar with law AB 2426, which came into effect at the start of this year. If not — this blog post can help get you up to speed. AB 2426 is designed to help consumers understand their rights (and any restrictions) when obtaining licensed digital content. Learn more about AB 2426: https://lnkd.in/evBKqgiG

One of the first steps when launching your online store is choosing a theme. But with thousands of options to choose from, how can you know which theme is right for your business? Read our blog post to learn more about what makes for a high-quality WooCommerce theme, and where to start your search: https://lnkd.in/gHJit5ne

ICYMI: PickandMix.com saw a staggering 24x increase in revenue in three years with the sweet combination of Woo and Google Ads. ?? PickandMix.com’s priority has always been the customer experience — everything from the usability of their website to their marketing strategy is carefully picked and mixed with their customers in mind. Read more about how the UK-based online sweet shop found sweet success with Google and Woo: https://lnkd.in/eGR-FKQp

We are proud to be included in Mollie’s Ecommerce Playbook 2025. ?? It’s jam-packed with more than 200 tips from 35+ ecommerce experts, agencies, and brands. The insights, advice, and cheat codes you’ll find inside are totally free and available for anyone looking to increase sales, retain customers, and drive success in 2025 (and beyond). Plus, it features Woo’s own Colleen Harrison. Download your free copy: https://bit.ly/4i8qiM2

Thanks for this glowing feedback, Rodolfo. Now we just need to set you up with a new shirt. Hearing from our community is what drives us forward and makes WooCommerce better. Not only do we welcome feedback (good and not-so-good) but often we depend on it. When it came to our rebrand, we were blown away by the kind words of support we heard from you all.

Have you always dreamed of starting an online business, but you don’t want to worry about managing inventory, product development, manufacturing, or shipping? Would you say your strengths shine brighter in areas such as marketing, managing websites, and customer service? A dropshipping business may be the perfect fit for you. Read our step-by-step guide to learn more about how dropshipping works, why it’s a smart ecommerce strategy, and how to get started: https://lnkd.in/g7C27pSg

When we say Woo is the most flexible and customizable ecommerce platform, we’re not sugarcoating anything. Just ask our friends at PickandMix.com, a UK-based online sweet shop that has scaled to incredible heights with Woo. Founder William Hale knew their site needed to be user-friendly and interactive to stand out. WooCommerce’s customization options made that possible, helping them adapt and evolve based on what customers actually wanted. Now, they’re constantly adding new features to keep delivering the best shopping experience. Read their full case study: https://lnkd.in/eGR-FKQp

UK-based online sweet shop PickandMix.com averaged over 5x lifetime return on investment (ROI) on their Performance Max campaigns with Google for WooCommerce. Because some may argue sweets are not an everyday necessity (we humbly disagree), reaching the right audience at the right time was key to driving sales for PickandMix.com. They needed a way to ensure their ads were shown to shoppers most likely to indulge in a treat. After seeing strong results from their Google search campaigns, they scaled even further with Performance Max campaigns through Google for WooCommerce. The result? A consistently high ROI of over 500%, soaring to 700-800% during the holiday season when demand peaks. Read their case study to learn more about how their store’s success has exceeded their expectations: https://lnkd.in/eGR-FKQp