WongDoody

Becoming an AI-fluent leader doesn’t require a tech degree—it demands a strategic mindset to bridge innovation and business priorities. James Noble, WongDoody CXO, outlines actionable strategies for CMOs to orchestrate this transformation effectively: ? ?? Predictive Enterprise Intelligence Harness AI to forecast outcomes and inform cross-functional strategy. Connect customer insights to enterprise growth opportunities. ?? Scaled Experience Orchestration Use AI for journey optimization and personalized experiences across touchpoints. Drive innovation to ensure consistent, impactful interactions. ?? Value Demonstration Build data-driven cases to showcase AI’s impact on enterprise growth. Align customer experiences with shareholder value. ? CMOs who embrace AI fluency hold the power to transform enterprises. Let’s shape the future of your organization together. ? To read the full article from James: https://lnkd.in/g8fYBAGT ? #AILeadership #CMOInsights #InnovationStrategy #FutureOfMarketing #AIFluency #CMOLeadership #EnterpriseStrategy #CustomerExperience

? As Enterprise AI comes of age and imagined futures come into sharper focus, we came together with our clients, partners, colleagues at leaders at #EMEAConfluence to celebrate those futures. Skyler Mattson and Ralf Gehrig share their top three takeaways: ?? AI is democratizing creativity in way that’s never been seen before as marketers adopt AI tools at a rapid pace. ?? There is still a significant opportunity to improve the relationship between CMOs, leading the charge in AI, and CIOs, that are providing the power and platforms to support their success. ?? Adoption at scale is coming as more use-cases are uncovered, human experiences are enabled, data quality improves, and AI-trust is built. From the stage Sumit Virmani, Filippo Catalano and Skyler Mattson also provided clear examples on how to reduce silos, improve collaboration, and achieve success by effective partnership between the tech and marketing. Thanks to all our clients, partners, colleagues and leaders for making this yet another productive and memorable #EMEAConfluence2024 Dive into full EMEA Confluence insights from all sessions in first comment. #InfosysConfluence #AI #EnterpriseAI #Creativity #Aster

What an exciting week! Infosys had the pleasure of hosting an exclusive pre-event session at the Handelsblatt AI Summit 2024 in Munich, bringing together around 60 participants to explore how AI is reshaping the enterprise landscape. A big thank you to Stefan Hezel (Head of Marketing – Infosys), Dr. Jan Kleibrink (Managing Director – Handelsblatt Research Institute), and Dennis Dünnwald (Senior Vice President – Wongdoody) for presenting the Infosys-Handelsblatt Showcase and their outstanding contributions! This summit was full of valuable takeaways. It was a fantastic opportunity to exchange ideas, network with the vibrant German #AI community, and collaborate with experts from academia and government. Looking forward to what’s to come! ??

Discovering untapped potential ???? ? Think e-sports isn’t relevant to your marketing strategy? Think again. This billion-dollar industry, with millions of highly engaged viewers, offers a gateway for B2B companies to connect with future decision-makers. Explore in our latest whitepaper how the world’s fastest-growing digital industry can create powerful connections for B2B brands. Download the whitepaper now: https://lnkd.in/e3iZFE29

?? Innovate, Sustain, Connect: How to Lead with Purpose and Integrity in a Changing World ?? James Noble, WongDoody CXO, quickly recaps below where SXSW Sydney speakers and attendees met on embracing innovation, sustainability, collaboration, ethics and continuous learning in today's dynamic environment. Full read here: https://lnkd.in/dU6NRK-B #SXSWSydney #SXSW #Innovation #technology #culture #sustainability #collaboration #adaption #ethics #ai

Drum rolls, please! We’re thrilled to announce that our digital experience work for the Income Tax Department has won Gold at The Drum Awards! The Drum honors the finest in digital creativity and strategy, with global industry experts selecting the most exceptional work. This award reflects our commitment to innovation and user-centered design in everything we create. A huge thank you to our talented India team and everyone involved in making this possible. Here’s to even greater heights! #DigitalExcellence #TheDrumAwards #Innovation #UserCenteredDesign Mohan Krishnaraj

An incredible week at Sunrise Innovation Days! Together with Sunrise and Infosys, WongDoody brought ideas to life, creating an innovation ecosystem that combines latest technology with human-centred design. Highlights included: ? Engaging sessions on AI & innovation shaping the future of telecommunications ? A sneak peek at our latest Apple Vision Pro work for the Financial Times, take a look here: https://lnkd.in/ec6ykEXs ? A demo of how AI assistants can guide users through Sunrise’s innovation journey This collaboration shows what’s possible when creativity meets technology to realise visionary business goals. Thank you to all our partners and attendees for making this event a success! Here’s to even greater innovation ahead! Thanks to Frank Boegner, Ralf Gehrig, Bianca Mack, Fayssal Loussaief Michael Gei?ler, Philipp Koblmiller, Mohamed Anish Azeez CK, Manish Juneja, Megha Rampal, Yatin Singh, Sangeethapriya Rajendrakumar, Gopakumar Gopalakrishnan and Andreas Cabral!

?? As we continue to drive innovation in experience design, immersive experiences and future-proof marketing - offering creative solutions for brand's biggest challenges - we're excited to welcome Laura, Christian and Mariel! ? ?? Laura Davis joins as Managing Director, North America, bringing a wealth of experience from her role as Global Chief Client Officer at Monks. Laura will spearhead our U.S. operations and drive a refreshed creative vision. ? ?? Christian G?lz steps up as Global Head of Immersive Experiences, advancing our visual storytelling and tech capabilities on a global scale. ? ??Mariel Cunningham (She/Her) returns as VP, New Business, focusing on growth in our North America market. (we love a WongDoody boomerang!) ? “We’re creating these new roles to support our growth and vision as a creative technology company. Each of these hires will drive innovation in design, technology, and AI that will lead to new client engagements" - Skyler Mattson, Global CEO ? Thank you ADWEEK and Kyle O'Brien for sharing the news! To read the full announcement, link in comments.

We’re proud to announce that our campaign for the world’s leading automotive supplier, Bosch Mobility, has driven home the 2024 AutoVision Award! Honored with the OttoCar in the Integrated Marketing category at the award ceremony in Shanghai, this recognition is a testament to our team's dedication. With a bold, fresh look and powerful messaging centered on the guiding principle “Let’s move #LikeABosch,” our campaign impressed the international jury. Developed in collaboration with Bosch Mobility in 2023 as part of their transformative journey, this ongoing campaign debuted at the IAA in Munich, capturing attention across digital, out-of-home, and live communication touchpoints. This holistic approach positions Bosch Mobility as an innovative and reliable partner. Congratulations and thanks to the entire team who participated in this amazing project: Tobias Gramsch, Jana Murtinger, Sara Thielemann, Sebastian Gr?hl, Marco Fraass, Oliver Bechmann, Heiko Liemer, Julia Winkler, Xiaofei Liu, Jay Jiang ? David Klicht, Carolin Klein, Burcin Yasar, Philipp Gendle, Eric Madiadia, Gülbahar K?se, ?zcan Aktepe, Henrik Koppmann, frank schmidt, Florian Wondrak, Torben Pauschinger, Sascha Pabst, Gregor Zimmermann, Jan Grünbaum, Maurice Jochem, Luke Sherman Philipp Koblmiller, Tom Czapka, Viktor Graf, Viktoria Goeser, Moritz Lill, Sabine Totzke, Bianca Mack, Tatjana Enneking

At this year's Automechanika, we had the privilege of working with SATA to create something truly extraordinary – an indoor 3D Billboard experience that stopped attendees in their tracks. We brought SATA's products to life and delivered an unforgettable visual presentation. By creating an accurate 3D replica of the booth, we were able to pre-define the “sweet spot” that maximized visual depth and impact. The installation featured highly detailed 3D scenes and the digital twins of the product innovation “Jet X” paint gun. We showcased the product and various application examples by using state-of-the-art CGI and perfectly timed product animations. The most exciting part? We redefined the limits of 3D, creating the illusion that objects were bursting beyond the screen. This immersive experience captivated attendees and brought SATA’s innovation to life in a powerful, memorable way. A big thanks to the SATA marketing team for the trust and the great collaboration, and a big shout out to our amazing team for the creative work they did to bring this project to life! https://lnkd.in/gSzuePKb Stay tuned for more on how we are transforming live communication with creativity and technology! Thanks to Jari Pfander, Christopher Bihr, Bianca Andrae, Luke Sherman, Viktor Graf, Patrick Müller, Torben Pauschinger, Dennis Weber, nils becker, Bianca Mack, Tom Czapka, Philipp Koblmiller #3DBillboard #Automechanika #Innovation #LiveCommunication #VisualImpact #WongDoody #Sata #CreativeTechnology #ImmersiveExperience #NakedEye3D #InteractiveMarketing #NextLevelAdvertising