Wonder: Strategies for Good的封面图片
Wonder: Strategies for Good

Wonder: Strategies for Good

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关于我们

won-der: v: to think about something with curiosity. n: something that is very surprising, beautiful, amazing. Wonder is a network of experts in messaging, storytelling, psychology and public-opinion research. We believe that curiosity and smart research create amazing, breakthrough moments to make the world a better place. Doing good as quickly as possible also requires an evolution in social-change communications. In addition to our research-based approach to influencing audiences, Wonder taps its network of independent strategists to find the right team for each assignment. That means less overhead and more agility than a traditional agency.

网站
https://www.wonderforgood.com
所属行业
广告服务
规模
1 人
类型
自有
创立
2014
领域
Messaging、Branding、Storytelling、Audience Research、Public Education Campaigns和Behavior Change Campaigns

地点

Wonder: Strategies for Good员工

动态

  • Robert Pérez, Wonder's chief exploration officer, has written a soon-to-be released strategy guide for change-makers. "Heartwiring Your Messaging" is a blueprint for how to develop messages that persuade conflicted audiences on emotionally complex social issues. Since Wonder opened its door 10 years ago, we have been utilizing, testing, and refining the Heartwired approach to messaging. In the process, we have identified five evidence-based strategies to persuade conflicted audiences. If you're curious, check out this interview with Roger Kastner, the host of What Do You Know To Be True? for a sneak peak. If you're really curious, leave us a message here and we'll make sure to let you know when the new strategy guide comes out in late September.

    查看Roger Kastner的档案

    Org Development Practitioner | ICF Certified Coach | "What Do You Know To Be True?" Podcast Host

    Has anyone ever tried to change your opinion on a deeply emotional political issue? Perhaps your reaction was calm and collected and the conversation was respectful. But since these issues are rooted in our core values and beliefs, perhaps you reacted differently, e.g., your opinion of them changed, you blocked them from your social media, and you avoid any conversation with them. Now, have you ever been the person trying to change someone else’s mind on a similarly emotionally-charged issue? Changing hearts and minds is an art and science, and to be effective, you might need to first change your heart and mind. That’s what Robert Pérez has learned to be true. In this episode of True Snacks, we learn the five strategies for connecting on socially and emotionally charged issues, and the five Heartwired strategies Robert has developed to equip others to change how they think about an issue. As the Chief Exploration Officer at Wonder: Strategies for Good, Robert has been working with global change makers for the last thirty years and what he’s learned to be true is that when it comes to matters of the heart, people will only be open to change when it’s their values and beliefs that help them arrive at a different decision. “We equip others to arrive at a DIFFERENT CHOICE, based on their own values and beliefs." Listening and empathy enables understanding their emotions, their identity, their lived experiences, their values, and their beliefs. The next step: Robert uses storytelling to illustrate how people who also share those five factors made a different decision. As Robert says, heart work is hard work. He then reminds himself: “hope doesn’t come from rainbows. It comes from doing hard stuff.” True Snacks is a bite-sized learning excerpt from the full What Do You Know To Be True? podcast episode. Here's the link to the True Snacks episode: https://lnkd.in/gZPGGPJB ...and it's also available wherever you listen to podcasts. What are the strategies you use for your strategic communications and influencing efforts? #Change #StrategicCommunications #Influence?#Empathy #Compassion

  • Wonder's CEO Robert Pérez shares insights from more than three decades of work and research on how to change the hearts and minds of conflicted audiences. Thank you to Roger Kastner & What Do You Know To Be True? for hosting Robert to talk about the great work that he and his colleagues are doing with change-makers across the globe.

    查看Roger Kastner的档案

    Org Development Practitioner | ICF Certified Coach | "What Do You Know To Be True?" Podcast Host

    Has anyone ever tried to change your opinion on a deeply emotional political issue? Perhaps your reaction was calm and collected and the conversation was respectful. But since these issues are rooted in our core values and beliefs, perhaps you reacted differently, e.g., your opinion of them changed, you blocked them from your social media, and you avoid any conversation with them. Now, have you ever been the person trying to change someone else’s mind on a similarly emotionally-charged issue? Changing hearts and minds is an art and science, and to be effective, you might need to first change your heart and mind. That’s what Robert Pérez has learned to be true. In this episode of True Snacks, we learn the five strategies for connecting on socially and emotionally charged issues, and the five Heartwired strategies Robert has developed to equip others to change how they think about an issue. As the Chief Exploration Officer at Wonder: Strategies for Good, Robert has been working with global change makers for the last thirty years and what he’s learned to be true is that when it comes to matters of the heart, people will only be open to change when it’s their values and beliefs that help them arrive at a different decision. “We equip others to arrive at a DIFFERENT CHOICE, based on their own values and beliefs." Listening and empathy enables understanding their emotions, their identity, their lived experiences, their values, and their beliefs. The next step: Robert uses storytelling to illustrate how people who also share those five factors made a different decision. As Robert says, heart work is hard work. He then reminds himself: “hope doesn’t come from rainbows. It comes from doing hard stuff.” True Snacks is a bite-sized learning excerpt from the full What Do You Know To Be True? podcast episode. Here's the link to the True Snacks episode: https://lnkd.in/gZPGGPJB ...and it's also available wherever you listen to podcasts. What are the strategies you use for your strategic communications and influencing efforts? #Change #StrategicCommunications #Influence?#Empathy #Compassion

  • #Trust in government and civic institution are at historic lows. Wonder: Strategies for Good has been developing and testing strategies to better understand the facets of messages that facilitate trust. Wonder's CEO, Robert Pérez, testified recently before the California Student Aid Commission (CSAC) about the successful messaging interventions that we co-developed with CSAC to increase the number of students who apply for financial aid. Eighty-four percent of students and 85 percent of parents found the messages we developed for CSAC to be trustworthy — a remarkable level of trust. Thank you to the Evelyn and Walter Haas, Jr. Fund for their generous support of this work. To learn more about Wonder's work with CSAC, check out this article in CalMatters. ???? https://lnkd.in/gGv2sNin

    查看Evelyn and Walter Haas, Jr. Fund的组织主页

    4,358 位关注者

    With nearly 12% less FAFSA completions among the 2024 high school class compared to the last academic year, the California Student Aid Commission’s (CSAC) work to develop?trusted and relatable messages to persuade students and families toward applying for financial aid is more important than ever.? ? Learn more about what CSAC is doing and what has worked so far in CalMatters: https://lnkd.in/gGv2sNin? ? (Photo Credit: Juliana Yamada/CalMatters)

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  • We're proud of this critical work on the value of college and grateful to have partnered on this research with our colleagues at Goodwin Simon Strategic Research and the amazing team at the Evelyn and Walter Haas, Jr. Fund. Check out the Haas, Jr. Fund's page for more findings and content from this project.

    查看Evelyn and Walter Haas, Jr. Fund的组织主页

    4,358 位关注者

    Recently released research commissioned by the Haas, Jr. Fund highlights key messaging strategies and approaches to build support for more equitable access to higher education in California. Over the next few weeks, we’ll be featuring examples of effective messengers for promoting these recommendations.? ? Adult student and recent graduate Deidre is up first. Check out her video catalog of sample messages here: https://lnkd.in/g8Dws9AA

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