Robert Pérez, Wonder's chief exploration officer, has written a soon-to-be released strategy guide for change-makers. "Heartwiring Your Messaging" is a blueprint for how to develop messages that persuade conflicted audiences on emotionally complex social issues. Since Wonder opened its door 10 years ago, we have been utilizing, testing, and refining the Heartwired approach to messaging. In the process, we have identified five evidence-based strategies to persuade conflicted audiences. If you're curious, check out this interview with Roger Kastner, the host of What Do You Know To Be True? for a sneak peak. If you're really curious, leave us a message here and we'll make sure to let you know when the new strategy guide comes out in late September.
Has anyone ever tried to change your opinion on a deeply emotional political issue? Perhaps your reaction was calm and collected and the conversation was respectful. But since these issues are rooted in our core values and beliefs, perhaps you reacted differently, e.g., your opinion of them changed, you blocked them from your social media, and you avoid any conversation with them. Now, have you ever been the person trying to change someone else’s mind on a similarly emotionally-charged issue? Changing hearts and minds is an art and science, and to be effective, you might need to first change your heart and mind. That’s what Robert Pérez has learned to be true. In this episode of True Snacks, we learn the five strategies for connecting on socially and emotionally charged issues, and the five Heartwired strategies Robert has developed to equip others to change how they think about an issue. As the Chief Exploration Officer at Wonder: Strategies for Good, Robert has been working with global change makers for the last thirty years and what he’s learned to be true is that when it comes to matters of the heart, people will only be open to change when it’s their values and beliefs that help them arrive at a different decision. “We equip others to arrive at a DIFFERENT CHOICE, based on their own values and beliefs." Listening and empathy enables understanding their emotions, their identity, their lived experiences, their values, and their beliefs. The next step: Robert uses storytelling to illustrate how people who also share those five factors made a different decision. As Robert says, heart work is hard work. He then reminds himself: “hope doesn’t come from rainbows. It comes from doing hard stuff.” True Snacks is a bite-sized learning excerpt from the full What Do You Know To Be True? podcast episode. Here's the link to the True Snacks episode: https://lnkd.in/gZPGGPJB ...and it's also available wherever you listen to podcasts. What are the strategies you use for your strategic communications and influencing efforts? #Change #StrategicCommunications #Influence?#Empathy #Compassion