Women of Egypt Network

Mayada Maged Receives Forttuna Global HR Leader of the Year 2025 Award Mayada Maged is a visionary leader in HR outsourcing and people development. With over 20 years of experience in HR and outsourcing, Mayada Maged is the Managing Partner of Staff Arabia, a global HR outsourcing provider operating in 18+ countries. She has played a pivotal role in establishing and developing HR infrastructure for multinational companies such as Vodafone, Amazon, McDonald’s, Concentrix, and Technip Italy, ensuring sustainable growth through strategic HR practices. Passionate about people development, Mayada believes that human capital is the backbone of any successful organization. Her expertise spans performance management, employee recognition, strategic HR, and business transformation, positioning her as a leader in modern HR practices across the MENA outsourcing market. A certified Six Sigma and Balance Scorecard professional, Mayada holds a PGD in Global Management from ESLSCA Paris University, an HR Diploma from AUC, and is currently pursuing an MBA in Global Management. She actively champions women empowerment, sustainability, and corporate social responsibility, serving as a mentor in Women in Influence and Womenpreneurs by AUC. Her contributions have earned her numerous awards, including the Forttuna Global HR Leader of the Year 2025, Best Transformation Project by GPA (2023 & 2024, Scotland & Greece), and recognition from Stevie Awards, AUC Entrepreneurs, and Clutch for Top Outsourcing Company 2024. As a judge for the prestigious Stevie Awards and a key figure in global HRO projects, she has significantly impacted the industry. Mayada credits AUC and ESLSCA Paris University for shaping her professional journey, instilling in her a strong sense of leadership, innovation, and community service. Her advice to aspiring professionals: “Work hard, understand your market, your customer, and you’ll realize that the sky is the limit.” #womenofegypt Mayada Maged

Dalida Tolba is the Head of Communications, Media, Sponsorship, and Events at Orange Egypt A highly skilled communication professional with over 24 years of experience in advertising, media, and telecommunications, she has led major brand initiatives, including the rebranding of Mobinil to Orange in Egypt. She successfully executed a nationwide launch in just three days, maximizing brand visibility through strategic media placements. Throughout her career, Dalida has led corporate advertising, brand management, CSR communication, self-care digital applications, and commercial segment communications. She has also managed media strategies, on-ground activations, and large-scale events, consistently delivering high-impact experiences that strengthen brand loyalty. Additionally, she oversees and optimizes budgets across all functions to ensure efficiency and results-driven campaigns. With a track record of executing award-winning 360° campaigns, she has consistently driven top brand KPIs and market leadership. Dalida has played a pivotal role in Orange Egypt’s highly successful Ramadan advertising campaigns, leading their execution and go-to-market strategy year after year. Her leadership ensures exceptional media performance in a highly competitive landscape. Passionate about strategic communication and brand building, she is committed to creating meaningful impact while fostering an empowering workplace. She maintains work-life balance by effectively delegating and empowering her team, allowing her to manage both professional and personal responsibilities. Inspired by her mother’s values, she draws strength from her husband and children, who have been vital sources of support. A passionate storyteller, Dalida crafts campaigns that deeply connect with audiences, often incorporating music to evoke emotion.Despite the demands of her career, Dalida makes time to stay active and energized through Pilates and daily walks. She also values quality time with her family, enjoying travel experiences and shopping trips with her mother. As a visionary leader, Dalida continues to explore new opportunities in Marketing Communications, Advertising, Media, Sponsorship, and Events to elevate brand presence and drive sustainable growth. Dedicated to empowering women in the workplace, she advocates for equal opportunities and strong support systems. Her message to Egyptian women is clear: “Believe in yourself, chase your dreams, and know your efforts matter.” Orange Egypt

Ola Bazan – Head of Communications & Digital Media at Orange Egypt With over 20 years in telecom marketing, Ola Bazan, Head of Communications and Digital Media at Orange Egypt, is a force in brand-building and strategic storytelling. A proud AUC graduate, she has led award-winning campaigns recognized at Cannes Lions, Dubai Lynx, and the Effies, shaping the industry with her creative vision. Her leadership extends beyond marketing—mentoring teams, driving business growth, and breaking barriers for women in leadership. Named one of Africa’s Top 9 Inspiring Women (2023) and a Top Legend at Orange Egypt (2022), Ola continues to champion innovation and gender equality. From childhood fascination with jingles to crafting culture-shaping campaigns, her passion for advertising remains unstoppable. Guided by her motto, "Difficult but not impossible" (??? ?? ?? ??????), she inspires women to pursue their dreams, embrace challenges, and redefine possibilities.

Marwa Abdel Magid, Head of Public Relations and CSR at Orange Egypt In her role as Head of Public Relations and CSR at Orange Egypt, Marwa Abdel Magid brings over 20 years of experience in shaping strategic communications and driving media relations across the Middle East. She excels in communication strategies, building lasting partnerships, and leveraging her extensive network for impactful results. Marwa has held key roles at prominent organizations, including Vodafone Egypt, City Group, KPMG Hazem Hassan, and leading PR agencies such as Influence Communications. Throughout her career, she has led high-impact campaigns that have engaged the business, government, and media sectors. Marwa stands out for her ability to build lasting relationships, using her extensive network to drive sustainable growth. Whether engaging with clients, government officials, or media influencers, Marwa is known for promoting collaboration and aligning initiatives with broader business objectives. In addition to her role at Orange, Marwa contributes as a consultant for the Creative Industry Summit. Her dedication to driving both business and social impact through strategic initiatives has reinforced her standing as a respected leader in the field. She is a strong advocate for youth empowerment and actively supports any platform that champions the creative economy, believing in the transformative power of innovation and creativity in driving sustainable growth. Marwa’s parents, along with mentors and leaders, have been key supporters, providing belief, guidance, and encouragement through her journey, offering guidance and support that helped her navigate both personal and professional challenges. Their mentorship and encouragement have been instrumental in shaping her career. Marwa excels in communication and is highly social, enjoying the opportunity to meet new people and engage with individuals from diverse backgrounds and experiences. She values strong connections and meaningful collaborations, using public relations as a platform to foster them. As a perfectionist, Marwa faces the challenge of constantly striving for excellence. She pushes herself to be creative and innovative in everything she does, setting high standards for herself, which, while motivating, can also be daunting at times. Marwa values meaningful connections and the impact of her work on businesses, communities, and people. She takes pride in building relationships, empowering others, and driving positive change. Passionate about sports, Marwa was once a member of the national fencing team during her school years. Today, outdoor cycling is her primary passion, offering her a vital opportunity to disconnect, recharge, and cultivate balance. She emphasizes that women are more powerful than they realize and that they are beautiful just as they are, encouraging them to embrace their strengths and trust in their unique potential. Orange Egypt

Happy Mother’s Day ??

Yasmin Almesawy, Founder and CEO of “SAY” Public Relations and Media Agency Yasmin Almesawy is a leading entrepreneur in communications, public relations, and media in Egypt and the Arab world. She founded the “SAY” public relations and media agency over 7 years ago at the age of 24, becoming the youngest CEO in this field at the time. Throughout her career, Yasmin has provided her expertise to over 45 clients and companies, earning her a prominent place in the industry. Currently, Yasmin works as a consultant and public relations expert, with extensive experience in brand building, reputation management, product launches, strategic planning, corporate communications, crisis management, and event organization. She has offered her services to high-profile individuals and companies across Egypt, Saudi Arabia, and the UAE in various sectors, including art and culture, jewelry, fashion, cosmetics, skincare, haircare, and the food industry. In addition to her professional success, Yasmin is actively involved in community initiatives. She is a co-founder of several women’s rights organizations and has played a key role in organizing major events, such as the Cairo International Film Festival, the Arab Music Festival, and the Al-Ahram Drama Festival. Yasmin began her career in journalism, working at the prestigious Al-Ahram Foundation since 2012. She wrote for Nesf El Dunia magazine, covering topics like art, culture, women’s rights, and civil society. In 2019, she became the Editor-in-Chief of Karizma magazine, showcasing her leadership in media content. She has also contributed to the creation of various TV programs on channels like MBC Egypt, Al-Nahar, Al-Moharrer, and Rotana. #womenofegypt Yasmeen Almesawy

Sara El Gabery Launches “Yalla Success” to Empower Girls in Egypt and the Arab World Despite her young age, 17-year-old Sara El Gabery has ambitions far beyond her years. Her journey began during the COVID-19 lockdown when she moved with her family to their village, Al-Shuwaiq Al-Sharqi. There, she saw how many girls faced pressure to leave school or marry early. Even those who continued their education often didn’t know much about their own potential or abilities. Sara studies at the International Department of the American International School. At just 14, she joined a coding and website development training program by Vodafone, where she learned the basics of programming, website development, and coding. This sparked her passion for technology and inspired her to share her experience and empower other girls. That experience made her realize the importance of empowering girls, which led her to launch “Yalla Success” in June 2024. “Yalla Success” is a platform aimed at empowering girls in Egypt and the Arab region through competitions, training programs, and workshops. These workshops cover topics like programming, personal development, leadership, and entrepreneurship. The initiative has already delivered over 45 workshops and helped more than 100 girls graduate from hands-on training programs. Girls from over six countries have participated through in-person and online sessions. For her achievements, Sara won second place in the “Girl and Technology” award and was honored by Dr. Amal Ammar, President of the National Council for Women, during a special event celebrating women’s achievements in technology. Additionally, “Yalla Success” was selected for incubation at Nile University under the sponsorship of USAID. Sara was also accepted into the prestigious Yale Young Global Scholars program, becoming the first Egyptian girl to qualify through the high school system. The program is highly competitive, typically selecting students from STEM fields, but Sara’s exceptional skills secured her a spot. The program focuses on critical thinking, leadership, and global issues, giving participants the chance to study alongside students from around the world at Yale University. Despite her young age, Sara has faced many challenges but never gave up. Today, she dreams of making “Yalla Success” the leading platform for empowering Arab girls. You can follow Sara’s journey and learn more about “Yalla Success” through her social media pages: Yalla Success Sarah El Gabery

March 16 is Egyptian Women's Day | Happy Women's Day to all the amazing, beautiful, hardworking, successful, inspiring women .. Special Thanks to Ibrahim Amr #womenofegypt

Amal Magdy, Founder & President of the Canada Heritage Action Foundation Amal Magdy is an archaeologist, researcher, and a dedicated leader in the fields of heritage and sustainable development. Born in Alexandria, Egypt, Amal grew up immersed in the rich heritage and Mediterranean culture. She earned her degree in Archaeology & Greek Roman Studies (Classical Archaeology) from Alexandria University. From there, her academic journey led her to some of Canada’s leading universities, where she earned a PhD in Classical Archaeology, along with a Diploma in Development Leadership from the Coady Institute at St. Francis Xavier University. In 2023, she decided to settle in Canada, where she continue to work in cultural heritage and sustainable development. She founded and serves as the President and CEO of the Canada Heritage Action Foundation—a cultural platform dedicated to heritage preservation and promoting intercultural exchange. Through her leadership, Amal pioneers innovative initiatives that merge authenticity with creativity, adopting an inclusive feminist approach that places women at the center of heritage policies and sustainable community practices. With over a decade of experience, Amal has contributed to numerous programs supporting marginalized communities. In 2024, she launched her flagship initiative, the “Community Kitchen” project—a unique model to combat food insecurity, which was presented at the One Planet Network Forum in Rio de Janeiro, Brazil, as a real-life example of sustainable, community-driven solutions and a strong voice for environmental and social justice. Amal aims to reconnect people with their roots through sustainable traditional food practices that reflect inherited cultural values and support local economies. She is currently working on three books focusing on green cities, food heritage, and sustainability. She firmly believes that history is not just a narration of the past, but a driving force toward the future, and that empowering women in culture and heritage is essential to creating a balanced collective memory and identity. #womenofegypt Amal Magdy, PhD Amal Magdy, PhD

Khadeeja Maktabi is the Head of PR & Sustainability (CSR) at B.TECH, Egypt's leading integrated omnichannel retailer and consumer finance platform and one of the top home appliance distributors since 1997. With over 12 years of experience in various fields including Public Relations (PR), Foundation & Corporate Social Responsibility (CSR), and Corporate Security (CS), mainly in the banking and telecom sectors, Khadeeja brings a wealth of knowledge to her role. ? Khadeeja is responsible for promoting brand awareness, ensuring a positivereputation, and maximizing brand presence on traditional and digital channels, while also cultivating and maintaining relationships with media, business stakeholders, and influential professionals. She oversees the company’s CSR strategy, implementation, and reporting to align with the UN’s Sustainable Development Goals (SDGs). ? Under her leadership, B.TECH has implemented several CSR projects aimed at supporting low-income families and small farmers in underprivileged villages of upper Egypt in cooperation with the Egyptian Food Bank and the Egyptian Clothing Bank as part of the company’s overarching CSR strategy geared towards local community development. Additionally, she has contributed to B.TECH’s plans and activities to support the local healthcare sector in cooperation with Baheya Hospital and Al Nas Hospital as well as the education sector through the B.TECH Applied Technology School in cooperation with the Qualification Development Bank. ? Before joining B.TECH, Khadeeja assumed managerial positions across a number of NGOs and companies, most notably working with Vodafone Egypt from 2012 to 2020, where she built her core expertise, business skills, and leadership profile leading up to assuming her last position with the company as the External Communication Supervisor. During her tenure at Vodafone Egypt, she played a key role and led the PR efforts to launch a number of Vodafone’s main products (4G+, Red, Flex, Vodafone TV), as well as Vodafone CSR & Foundation various activities including a charity run with Cairo runners; a protocol signing for 100 School project; children’s online protection program between Vodafone & the Ministry of Communications and Information Technology; and a massive security awareness campaign that received several recognitions for best practices from the Group. ? Furthermore, Khadeeja has successfully integrated a rich portfolio of Sustainable Development Goals (SDGs) into the Orman Association strategy in 2021 as the organization’s Business Development Manager. In her role as Public Relations Manager at Baheya Foundation for Early Detection & Treatment of Breast Cancer in 2020, she organized major events to raise awareness about breast cancer during Pink October. Her efforts led to successful partnerships and agreements with several companies, including Alex Bank, IRAM, L’azurde-Miss L’, MAF, Mazaya, and CHI. Khadeeja Maktabi