Wolverine Worldwide

As global brand builders and creators of amazing products, our Vision "Make. Every Day. Better." is the principle for all that we do. Our Vision paired with our six Values, lie at the heart of the organization and help shape our culture, decisions, actions, and daily work. ? Day-in and day-out, we strive to Make. Every Day. Better. and: Be Great. Win Together.? Make Amazing. Stay Curious. Act Now.? Deliver Results. ? Together, we are #WOLVER1NE.

As our #WOLVER1NE Week guest speaker, Dr. D'Wayne Edwards captivated our global team members with his journey from winning a Reebok design competition at 17, to founding the first Historically Black College and University (HBCU) focused on design, Pensole Lewis His story of Vision, Values, and relentless passion for giving back to the next generation left everyone inspired and energized. Thank you for your time, Dr. Edwards! It was a pleasure having you at our headquarters.

WOLVER1NE Week is here! During this dynamic three-day event, our global team members will learn Wolverine Worldwide's new Vision & Values, discuss the organization's enterprise strategy, connect with inspiring guest speakers, and give back to their local communities.? ? WOLVER1NE Week is such a vibrant time for our team, and we look forward to what's to come during this highly anticipated event.? ? When working together, we win.? ? #WOLVER1NE

Sweaty Betty’s mission to empower women is engrained in all aspects of their business. As their post says, “It’s our mission every single day of the year, through any life stage. 365 days of lifting each other up, breaking barriers and moving with strength and confidence.” Thank you, Sweaty Betty, for all that you do to spread this mission.

On this Employee Appreciation Day, we would like to reiterate our sincere appreciation for our global team members. It's because of your immense talents, and the time you've devoted to our organization, that we're able to deliver amazing products to our customers and continue to write the Company's 142-year-old story. ? As recently said by our President and CEO, Christopher Hufnagel: "I would like to express my sincere gratitude to our team. Thanks to their hard work, Wolverine Worldwide is a much different company today – with a stronger financial footing, a more agile organization with improved brand-building capabilities, and a new, emerging culture of working and winning together as WOLVER1NE. I know I speak for our global team when I say we’re proud of the work we’ve done."?

Congratulations to our Saucony team?for the debut of their global campaign, "Run As One." The campaign showcases the intersection between running and lifestyle:? ? "Our consumers today are not just looking for run clubs, [they] are also looking for this idea of connection and community. Not just showing up and running and going back home, but showing up and connecting with people," said Joy A., Saucony’s chief marketing officer. ? Visit ADWEEK to learn more about the new campaign:

The Women's Sports & Health Expo?2025 was a success! The energy and enthusiasm from attendees, speakers, and exhibitors made this event truly unforgettable. As the event's presenting sponsor, we were thrilled to see so many people come together to promote health, fitness, and empowerment for women and girls of all ages. A special thank you to the?event leads and volunteers?who contributed to the inaugural event. Pictures include keynote speaker Alexi Pappas discussing "Unveiling Mental Resilience," and scenes from Merrell, Saucony, and Sweaty Betty's interactive displays.

According to Men's Journal, "Western wear is officially having a mainstream cultural renaissance," and Wolverine Boots & Apparel's new Rancher Pro collection steals the show as one of the best on the market. The collection is a "delightful middle ground between looking cool and feeling amazing," thanks to the boot's, "removable proprietary HyperRest memory foam footbed that is as supportive as it is pillowy." Shop the new Rancher Pro collection here: https://bit.ly/4k5AEOt

If you're in West Michigan, come visit the inaugural Women's Sports & Health Expo happening at DeVos Place Convention Center tomorrow, Saturday, February 22 from 10 a.m. to 6 p.m. As the presenting sponsor, we look forward to celebrating female athletes of all ages, fostering community engagement, and motivating participation in sports and fitness with exciting guest speakers, interactive activities, and a multitude of vendors. Register today at: wshexpo.com/attend

Thank you Max Snow, CEO of Yobi AI for visiting our Rockford, Michigan headquarters and presenting to the organization about our ongoing partnership. Our Saucony team has had the pleasure of using Yobi AI’s next-generation AI tools that are powered by behavioral intelligence to up level our marketing outcomes. Yobi AI’s assistance with predictive media optimization and data modernization helped Saucony achieve a record-breaking 2024 holiday campaign. Pictured left-to-right: Dee Slater, Chief Information Officer and Senior Vice President of Central Services, Max Snow, CEO of Yobi AI, and Christopher Hufnagel, President and CEO.