Wolverine Worldwide

Sweaty Betty, the ‘OG’ of female-first activewear, opened new brick-and-mortar locations in the Chicago and D.C. areas this week! Check out Footwear News’ write up on the new storefronts, and visit sweatybetty.com to find a store near you or to shop online.?

Last month, our FUTURES team hosted 12 individuals from Saucony, Merrell, and Work Group (Bates, Cat Footwear, Harley-Davidson Motor Company Footwear, HyTest, Wolverine Boots & Apparel) global design teams in Amsterdam for our inaugural cross-brand Trend Immersion program. ? The weeklong trip was intended to inform on consumer trends, inspire new design and problem-solving approaches, and collaborate across product teams to learn more about the product development pipeline for all WWW brands. ? Attendees are starting to share their findings with the greater organization, and we look forward to implementing their takeaways across all product teams. A special thank you to FUTURES team members Jennifer Gryka and Rose Fulbright for organizing this impactful trip.

Thank you, Crain's Grand Rapids Business for featuring our return to growth and recapping the success of our rigorous 15-month turnaround plan to restructure and stabilize the business for future growth.? ? As our President and CEO Christopher Hufnagel often says, "The most important chapter is the next." Looking ahead, we are focused on delivering "awesome products," developing "purpose-led brands that are more than just a commodity," and growing organically. ? Read the feature story here:

Introducing the Wolverine y Jarritos Trade Wedge Boot: A collaboration between two iconic brands (Wolverine Boots & Apparel and Jarritos US), and developed to honor the hardworking individuals who infuse flavor and passion into their everyday life.? ? Featuring playful patterns, a custom bottle opener to crack open your next bottle of Jarritos, and two sets of laces for added personalization, this boot "celebrates the vibrant Mexican culture and flavors that Jarritos is known for," according to Luis Fernandez, Jarritos CEO. ? Cheers! https://lnkd.in/gBJ5DpCi

We spy a few of our brands on Good Morning America's list of Black Friday and Cyber Monday must-haves, and we couldn't agree more! Saucony, Cat Footwear, Wolverine Boots & Apparel ?? ??

We are excited to announce the opening of our Innovation Hub in downtown Boston! This space will host design and product teams across our brand portfolio, including Saucony's product team members in design, development, product management and merchandising.? ? As our President and CEO Christopher Hufnagel said, "Boston is an amazing city with a deep connection to our brands and exceptional design and footwear talent... With this Innovation Hub, our team [is] well-positioned to design awesome products and continue transforming Wolverine Worldwide into a consumer-focused builder of great global brands."

Last month, our Latin American (LATAM) Team and Saucony Distributor in Argentina hosted the first-ever Saucony BAIRES 15K held in the heart of Buenos Aires. ? 4,500 runners raced the city streets of Palermo, followed by a high-energy, consumer-focused experience that brought the Saucony spirit to life! Thank you to our LATAM Team for their support and dedication in helping make this vision a reality. It was fantastic to see the community come together for such a memorable event.?#TakeonBAIRES #SauconyBAIRES15k

Earlier this year, Wolverine Worldwide launched the Military and Veterans Employee Resource Group (ERG) for active military, veterans, and their families, with the purpose of providing a supportive network, fostering a sense of belonging, and creating opportunities for professional development and community engagement. The sacrifices, bravery, and devotion that active military, veterans, and their families give to our country does not go unnoticed, and it is our goal to show our appreciation for these groups year-round. Happy Veterans Day to all and thank you for serving our country.

Congratulations to the Saucony team for their recent recognition by Highsnobiety! ? The brand is praised in the online feature article including: "despite its age, Saucony has raced through 2024 like a triumphant newcomer, quietly dropping some of the year's best sneakers and collaborative designs." ? Read the full article below?to learn more about the brand's "humbly powerful year" thanks to product development, partnerships with Westside Gunn and Jae Tips, and collaborations with Starcow Paris, COSTS, Minted New York, and Bodega.

As Footwear News mentioned, it’s been a great day for the entire Wolverine Worldwide organization. Thank you to our devoted team members for your relentless work throughout this ongoing strategic transformation; it’s because of you that we are experiencing such tremendous proof points, and we are so appreciative.?